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Wayne Lu
Facebook Games Partner Engineering EMEA
The Future of Web Games and New
Opportunities to Engage and Grow
Your Community of Gamers
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The Future of Web Games
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Timeline
2017 2018 2019 2020
Flash end of life
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Announcements
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Adobe: https://blogs.adobe.com/conversations/2017/07/adobe-flash-update.html
Apple: https://webkit.org/blog/7839/adobe-announces-flash-distribution-and-
updates-to-end/
Google: https://blog.chromium.org/2017/07/so-long-and-thanks-for-all-flash.html
Microsoft: https://blogs.windows.com/msedgedev/2017/07/25/flash-on-windows-
timeline/
Mozilla: https://blog.mozilla.org/futurereleases/2017/07/25/firefox-roadmap-flash-
end-life/
Unity: https://blogs.unity3d.com/2017/07/25/unity-and-creating-content-in-a-post-
flash-world/
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asm.js
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Browsers are investing in and developing
new Web Technology for games
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What is the current
landscape for Web Games?
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Flash in different browsers
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Explicit user consent to use Flash
Approval on
per site
basis
User choice
saved
across
sessions
Approval
on per
session per
site basis
Additional
layer of re-
enabling in
Browser
settings
Flash
support
removed
from
browser
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200+ HTML5 games on the platform
And many more…
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What about browsers that do not support
WebGL?
• Detect browser non-support if WebGL toggle is enabled
• Recommend player to:
1. Download WebGL-supported browser
2. Download Facebook Gameroom
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Facebook PC Gaming Platform
• Not a replacement for Web Games
• Supports existing Facebook Web
Games (Flash / HTML5)
• Runs PC native .exe games
• Caters to wide audience
demographics
• Supports premium purchases +
freemium IAP
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Facebook WebGL export in Unity
• Free Facebook Hosting for WebGL
bundles
• Direct upload to hosting from Unity
Editor
• Future-proof web tech with WebGL and
Unity
• Supports Chrome, Firefox and Edge
browsers
• No plug-ins required with WebGL
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What can we do to embrace HTML5?
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Next Steps: Game Engines + Tools
• Native HTML5 / Javascript
• Cross Platform Engines
• Toolkits and Libraries
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• Phaser.io
• PixiJS
• Game Pencil Engine
• ImpactJS
• CreateJS
• GameMaker Studio 2
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3D 2D
Native HTML5 / JavaScript
• PlayCanvas
• Babylon JS
• Scirra Construct 2
• Egret Engine
• Layabox
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• Best performance possible for
FB Web (Canvas)
• Mobile Web Support
• Future proof for HTML5
Gaming Platforms
• Open Source / Low Cost.
• Small download and memory
footprint achievable
Pros Cons
• Performance on mobile may
be not as good as native.
Native HTML5 / JavaScript
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Cross Platform Engines
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• Native Mobile and Desktop
Performance
• Great selection of plugins /
tools
• Web/Mobile Web Performance
is sub-standard
• May lock out some low-spec
gamers
• Large download and memory
footprint
• Some engines require
licensing costs
Cross Platform Engines
Pros Cons
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Toolkits and Libraries
Pros
• Ability to deliver the best,
optimized experience
• Future proof
• Ability to target current
and upcoming platforms.
Cons
• Significant upfront
R&D investment
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New Opportunities to Engage and
Grow your Community of Gamers
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2B 1.2B 1B 700M 1.3B
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800M
People play at least one Facebook
connected game every month
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4
Build the world’s community to
discover, play, watch and share games
OUR MISSION IN GAMING
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Building the world’s gaming community means
being where the gamers are
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Pages and Groups facilitate organic community
behavior today
20M followed/liked
23M followed/
liked
80M followed/liked
What they do
Scale of engagement
Connect with
fellow players
Raise their game
with tips & tricks
Share gaming
moments
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Seamless integrations and contextual discovery
Developers maximize
engagement by investing
in platform and community
Drives Game Discovery and
Engagement in Game
Drives Continued Engagement
out of Game
Facebook Contexts Gaming Platform and SDKs
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PLAY | Gameroom, Instant Games
PLAY | Web Games, Gameroom, Instant Ga
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Gameroom
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Gameroom - Meeting PC gamers where they are
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Discover
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Watch
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+18%
Time spent
+48%
Higher ARPU
3x
More PVPs
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+20%
Higher ARPDAU
"We wanted to find a new audience for our game and experiment
with PC controls for War Robots. We can now confidently say that
Gameroom is the perfect for that. Since the game's launch,
Gameroom has shown the highest ARPDAU, which is on average
20% higher than other platforms."
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No content
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Android iOS
Web
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Your game is directly integrated into people's social graph.
Naturally social
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Games Tab
Rich Gameplay Games tab Game Bots
What's new in Instant Games?
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Rich gameplay
End-to-End experience In-thread-updates More channels
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Games Tab
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Re-engagement
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• Launched in September
• First RPG in Instant Games
• First FINAL FANTASY title on
Instant Games
New Games
Final Fantasy Brave Exvius Valerian: Space Run
• Launched August
• Endless Runner
• Tied to movie release
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SHARE | Camera Effects, ARStudio
Face Tracking & World Effects
Facebook Live APIs
Data Access
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Thank you