Wayne Lu, Facebook

The Future of Web Games and New Opportunities to Engage and Grow Your Community of Gamers

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

Transcript

1. Wayne Lu Facebook Games Partner Engineering EMEA The Future of Web Games and New Opportunities to Engage and Grow Your Community of Gamers
2. The Future of Web Games
3. Timeline 2017 2018 2019 2020 Flash end of life
4. Announcements 4 Adobe: https://blogs.adobe.com/conversations/2017/07/adobe-flash-update.html Apple: https://webkit.org/blog/7839/adobe-announces-flash-distribution-and- updates-to-end/ Google: https://blog.chromium.org/2017/07/so-long-and-thanks-for-all-flash.html Microsoft: https://blogs.windows.com/msedgedev/2017/07/25/flash-on-windows- timeline/ Mozilla: https://blog.mozilla.org/futurereleases/2017/07/25/firefox-roadmap-flash- end-life/ Unity: https://blogs.unity3d.com/2017/07/25/unity-and-creating-content-in-a-post- flash-world/
5. asm.js 5 Browsers are investing in and developing new Web Technology for games
6. What is the current landscape for Web Games?
7. 7 Flash in different browsers
8. 8 Explicit user consent to use Flash Approval on per site basis 
 User choice saved across sessions Approval on per session per site basis Additional layer of re- enabling in Browser settings Flash support removed from browser
9. 9 200+ HTML5 games on the platform And many more…
10. 10 What about browsers that do not support WebGL? • Detect browser non-support if WebGL toggle is enabled • Recommend player to: 1. Download WebGL-supported browser 2. Download Facebook Gameroom
11. 11 Facebook PC Gaming Platform • Not a replacement for Web Games • Supports existing Facebook Web Games (Flash / HTML5) • Runs PC native .exe games • Caters to wide audience demographics • Supports premium purchases + freemium IAP
12. 12 Facebook WebGL export in Unity • Free Facebook Hosting for WebGL bundles • Direct upload to hosting from Unity Editor • Future-proof web tech with WebGL and Unity • Supports Chrome, Firefox and Edge browsers • No plug-ins required with WebGL
13. What can we do to embrace HTML5?
14. 14 Next Steps: Game Engines + Tools • Native HTML5 / Javascript • Cross Platform Engines • Toolkits and Libraries
15. • Phaser.io • PixiJS • Game Pencil Engine • ImpactJS • CreateJS • GameMaker Studio 2 15 3D 2D Native HTML5 / JavaScript • PlayCanvas • Babylon JS • Scirra Construct 2 • Egret Engine • Layabox
16. 16 • Best performance possible for FB Web (Canvas) • Mobile Web Support • Future proof for HTML5 Gaming Platforms • Open Source / Low Cost. • Small download and memory footprint achievable Pros Cons • Performance on mobile may be not as good as native. Native HTML5 / JavaScript
17. 17 Cross Platform Engines
18. 18 • Native Mobile and Desktop Performance • Great selection of plugins / tools • Web/Mobile Web Performance is sub-standard • May lock out some low-spec gamers • Large download and memory footprint • Some engines require licensing costs Cross Platform Engines Pros Cons
19. 19 Toolkits and Libraries Pros • Ability to deliver the best, optimized experience • Future proof • Ability to target current and upcoming platforms. Cons • Significant upfront R&D investment
20. New Opportunities to Engage and Grow your Community of Gamers
21. 2B 1.2B 1B 700M 1.3B
22. 800M People play at least one Facebook 
 connected game every month
23. 4 ​Build the world’s community to discover, play, watch and share games OUR MISSION IN GAMING
24. Building the world’s gaming community means 
 being where the gamers are
25. Pages and Groups facilitate organic community 
 behavior today 20M followed/liked 23M followed/ liked 80M followed/liked What they do Scale of engagement Connect with fellow players Raise their game with tips & tricks Share gaming moments
26. Seamless integrations and contextual discovery Developers maximize engagement by investing in platform and community Drives Game Discovery and 
 Engagement in Game Drives Continued Engagement 
 out of Game Facebook Contexts Gaming Platform and SDKs
27. PLAY | Gameroom, Instant Games PLAY | Web Games, Gameroom, Instant Ga
28. Gameroom
29. Gameroom - Meeting PC gamers where they are
30. Discover
31. Watch
32. +18% Time spent +48% Higher ARPU 3x More PVPs
33. +20% Higher ARPDAU "We wanted to find a new audience for our game and experiment with PC controls for War Robots. We can now confidently say that Gameroom is the perfect for that. Since the game's launch, Gameroom has shown the highest ARPDAU, which is on average 20% higher than other platforms."
35. Android iOS Web
36. Your game is directly integrated into people's social graph. Naturally social
37. Games Tab Rich Gameplay Games tab Game Bots What's new in Instant Games?
38. Rich gameplay End-to-End experience In-thread-updates More channels
39. Games Tab
40. Re-engagement
41. • Launched in September • First RPG in Instant Games • First FINAL FANTASY title on Instant Games New Games Final Fantasy Brave Exvius Valerian: Space Run • Launched August • Endless Runner • Tied to movie release
42. SHARE | Camera Effects, ARStudio Face Tracking & World Effects Facebook Live APIs Data Access
43. Thank you