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Wayne Lu, Facebook

wnconf
November 07, 2017

Wayne Lu, Facebook

The Future of Web Games and New Opportunities to Engage and Grow Your Community of Gamers

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

wnconf

November 07, 2017
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  1. Wayne Lu Facebook Games Partner Engineering EMEA The Future of

    Web Games and New Opportunities to Engage and Grow Your Community of Gamers
  2. Announcements 4 Adobe: https://blogs.adobe.com/conversations/2017/07/adobe-flash-update.html Apple: https://webkit.org/blog/7839/adobe-announces-flash-distribution-and- updates-to-end/ Google: https://blog.chromium.org/2017/07/so-long-and-thanks-for-all-flash.html Microsoft:

    https://blogs.windows.com/msedgedev/2017/07/25/flash-on-windows- timeline/ Mozilla: https://blog.mozilla.org/futurereleases/2017/07/25/firefox-roadmap-flash- end-life/ Unity: https://blogs.unity3d.com/2017/07/25/unity-and-creating-content-in-a-post- flash-world/
  3. 8 Explicit user consent to use Flash Approval on per

    site basis 
 User choice saved across sessions Approval on per session per site basis Additional layer of re- enabling in Browser settings Flash support removed from browser
  4. 10 What about browsers that do not support WebGL? •

    Detect browser non-support if WebGL toggle is enabled • Recommend player to: 1. Download WebGL-supported browser 2. Download Facebook Gameroom
  5. 11 Facebook PC Gaming Platform • Not a replacement for

    Web Games • Supports existing Facebook Web Games (Flash / HTML5) • Runs PC native .exe games • Caters to wide audience demographics • Supports premium purchases + freemium IAP
  6. 12 Facebook WebGL export in Unity • Free Facebook Hosting

    for WebGL bundles • Direct upload to hosting from Unity Editor • Future-proof web tech with WebGL and Unity • Supports Chrome, Firefox and Edge browsers • No plug-ins required with WebGL
  7. 14 Next Steps: Game Engines + Tools • Native HTML5

    / Javascript • Cross Platform Engines • Toolkits and Libraries
  8. • Phaser.io • PixiJS • Game Pencil Engine • ImpactJS

    • CreateJS • GameMaker Studio 2 15 3D 2D Native HTML5 / JavaScript • PlayCanvas • Babylon JS • Scirra Construct 2 • Egret Engine • Layabox
  9. 16 • Best performance possible for FB Web (Canvas) •

    Mobile Web Support • Future proof for HTML5 Gaming Platforms • Open Source / Low Cost. • Small download and memory footprint achievable Pros Cons • Performance on mobile may be not as good as native. Native HTML5 / JavaScript
  10. 18 • Native Mobile and Desktop Performance • Great selection

    of plugins / tools • Web/Mobile Web Performance is sub-standard • May lock out some low-spec gamers • Large download and memory footprint • Some engines require licensing costs Cross Platform Engines Pros Cons
  11. 19 Toolkits and Libraries Pros • Ability to deliver the

    best, optimized experience • Future proof • Ability to target current and upcoming platforms. Cons • Significant upfront R&D investment
  12. Pages and Groups facilitate organic community 
 behavior today 20M

    followed/liked 23M followed/ liked 80M followed/liked What they do Scale of engagement Connect with fellow players Raise their game with tips & tricks Share gaming moments
  13. Seamless integrations and contextual discovery Developers maximize engagement by investing

    in platform and community Drives Game Discovery and 
 Engagement in Game Drives Continued Engagement 
 out of Game Facebook Contexts Gaming Platform and SDKs
  14. +20% Higher ARPDAU "We wanted to find a new audience

    for our game and experiment with PC controls for War Robots. We can now confidently say that Gameroom is the perfect for that. Since the game's launch, Gameroom has shown the highest ARPDAU, which is on average 20% higher than other platforms."
  15. • Launched in September • First RPG in Instant Games

    • First FINAL FANTASY title on Instant Games New Games Final Fantasy Brave Exvius Valerian: Space Run • Launched August • Endless Runner • Tied to movie release