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7 tips
Om binnen 4 weken
je conversies te verbeteren
Contact
[email protected]
Client
WebwinkelVakdagen
Date
Q1 2024
CXO
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Sprookje.
We beginnen met een
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Er was eens een website…
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Alle marketeers wilden die website beter maken.
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1. Decision for a re-design is made
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Dus ging men aan de slag.
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2. Designer gets to work
1. Decision for a re-design is made
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Al snel was er een nieuw design.
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2. Designer gets to work
1. Decision for a re-design is made 3. Developer created the new design
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Development ontwikkelde de nieuwe site.
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2. Designer gets to work
1. Decision for a re-design is made 3. Developer created the new design 4. Launch of the redesign
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Eind goed al goed?
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Result?
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Oh nee….
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Ruzie in de
tent…
In deze presentatie geef ik je 7 tips die ervoor
zorgen dat je op korte termijn wel succesvol
gaat optimaliseren en innoveren
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ClickValue.
Wij zijn
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Our mission
statement.
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Growing our clients
business by supporting
them in making better
decisions regarding their
Customer experiences
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Part of LevelUpGroup.
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Online marketing voor de
B2C sector
Online marketing voor de
B2B sector
Leadscope
Conversie optimalisatie
Clickvalue
A peep at some distant
raise and to purify be our good
Thoughts like a.
Description Title
Netprofiler
Data en analytics
Cloud nine digital
E-mail marketing & marketing
automation
PI marketing
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ClickValue in numbers.
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But I must explain to you how
all this mistaken idea of denouncing
pleasure design & pro.
CXO experts
30+
But I must explain to you how
all this mistaken idea of denouncing
pleasure design & pro.
A/B tests / year
1000+
But I must explain to you how
all this mistaken idea of denouncing
pleasure design & pro.
Years experience
15
But I must explain to you how
all this mistaken idea of denouncing
pleasure design & pro.
Countries
50
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Clients
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We’re optimizing all digital touchpoints of the following brands
Saved some
space for you
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Customer Experience Optimization.
Introducing
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CXO Customer
eXperience
Optimization
Webwinkelvakdagen
2024
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What is Customer Experience Optimization?
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CXO places a strong emphasis on understanding and the needs and
preferences of end-users. It seeks to create products or solutions that
genuinely enhance user experiences and bring meaningful value to their
lives.
CXO alligns with the goals of the stakeholders, ensuring that the optimized
and new solutions are benefitial for the organization
Business Alignment:
The approach relies on data-driven decision making where decisions are
made on data points (quantitative and qualitative) rather than subjective
opinions.
Data driven desicion making
User-Centric Focus:
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CXO is about understanding
data and talking to actual
users. Finding out why they
are taking certain action
Webwinkelvakdagen
2024
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Benefits?
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• Higher customer satisfaction
• Stronger Ambassadorship
• Better relation with your product
Customers
• Higher Revenue
• Better competitive advantage
• Better relation with your customer
Business
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3 top ingredients.
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Define business aspirations and
prioritize user needs. What does
success mean for the business, and
what truly matters to users?
Set goals and targets
Elevate decision-making by making
data the compass. When data leads,
the likelihood of success significantly
increases, ensuring informed and
impactful design choices.
Use data as guidance
Validate your solution to assess its
impact. This ensures your solution
aligns with the goal, providing clarity
on its meaningful contribution.
Make an impact
and grow
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7 tips
Om binnen 4 weken je
conversies te verbeteren
Webwinkelvakdagen
2024
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CXO
Denk strategisch
01
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CXO: Werk toe naar je revenu doelstellingen
Organisatie
Klanttevredenheid
Conversie
ORGANISEER
XPERIENCE
XPERIENCE
CONVERSIE
Process, People,
Platform
Onderzoeken en
verbeteren
klanttevredenheid
Meer revenue vanuit
verbeteren
klanttevredenheid
Inzichten opdoen
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Welke KPI’s kun je beinvloeden.
Traffic Conversie
percentage
Average Order
Value
Retouren
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Organisatie
Delegeer je (CXO)
werkzaamheden
02
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www.clickvalue.nl
Haak de juiste mensen aan
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Psychologie
Begrijp je klant
03
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Storytelling
Onderzoek en
vertel je verhaal
04
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Onderzoek in 5 stappen
Exit Survey #2
Ratings, reviews, klantenservice #3
Data: check je funnels #1
Concurrentie #4
Enquete #5
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Mindset
Focus op
veranderingen met
impact
05
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E-commerce issues
Verzenden en
retouren
Prijzen Usability Propositie
Verzendtijd
Verzendkosten
Retour policy
Te hoog
Niet concurrerend
Onduidelijk
Ingewikkelde
checkout
Verplicht account
Betalingsopties
Gebrek aan:
Vertrouwen
Onderscheidend
vermogen
Persoonlijke
ervaring
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Mindset
Verbeter 50x 2%
ipv 2x50%
06
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Iterative proces.
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1. Research 3. (pre) Validation
2. Solution design 4. Execution
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Validatie
Bewijs je verhaal
07
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Experimenteren via Usabilityhub
• Usability test
• Design survey
• Respondenten
ondervraagd via
‘control’
• Respondenten
ondervraagd via
‘Variant’
Method.
• 25 participanten
• 26 tot 55 jaar
• Inkomen: €40.000 –
€100.000+
• Arbeidsstatus: Part-time,
Full-time en ZZP’er
Participants.
• Nederlands
• Desktop
Demographics.
• Nederlandse spreektaal
Special characteristics.
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Het sprookje.
Terug naar
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Hoe zou het moeten gaan?
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Solution
design
Creating the correct solution.
Execution
Maximize the quality of the
execution.
(pre)validation
Examinate and test the new
solution to the users
Research
Understand What needs to
be improved
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We gaan het anders doen.
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WHY?
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Wat er normaal gesproken gebeurd.
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Solution
design
Creating the solution.
Execution
Developing the new website
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We missen een aantal stappen.
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1. Decision for a re-design is
made
5. Developer created the new design
3. Designer gets to work
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We voegen er een aantal toe.
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1. Decision for a re-design is
made
5. Developer created the new design
3. Designer gets to work
2. Research to user behaviour,
goals and motivation
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Er voegen er een aantal toe.
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1. Decision for a re-design is
made
5. Developer created the new design
3. Designer gets to work
2. Research to user behaviour,
goals and motivation
4. (Pre)-validation of the design
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We voegen er een aantal toe.
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1. Decision for a re-design is
made
5. Developer created the new design
3. Designer gets to work
6. Launch of the redesign
2. Research to user behaviour,
goals and motivation
4. (Pre)-validation of the design
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Zou het werken?
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Resultaat?
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Yesss.
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A Successfull
Data &
research
driven
optimization
program
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To do list
Webwinkelvakdagen
2024
Maak je eigen sprookje
met een gelukkig einde
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1. Werk vanuit je 4 metrics
2. Doe het samen: research, design, dev
3. Doe steeds weer onderzoek
4. Vertel je verhaal, maak je college’s enthousiast
5. Bewijs je verhaal
6. Nooit meer zomaar om een redesign roepen! J
Webwinkelvakdagen
2024
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Bel of mail me gerust:
Maurice Beerthuyzen
Johan Siegerstraat 24
Amsterdam
Email: [email protected]
Site: www.clickvalue.nl
Phone: 06-3222 9999
Ook toewerken naar een succesvolle
website? .
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The Process.
Value driven re-design