Clickvalue

Transcript

1. 1 7 tips Om binnen 4 weken je conversies te verbeteren Contact Maurice@clickvalue.nl Client WebwinkelVakdagen Date Q1 2024 CXO
2. 2 Sprookje. We beginnen met een
3. 3 Er was eens een website… 3
4. 4 Alle marketeers wilden die website beter maken. 4 1. Decision for a re-design is made
5. 5 Dus ging men aan de slag. 5 2. Designer gets to work 1. Decision for a re-design is made
6. 6 Al snel was er een nieuw design. 6 2. Designer gets to work 1. Decision for a re-design is made 3. Developer created the new design
7. 7 Development ontwikkelde de nieuwe site. 7 2. Designer gets to work 1. Decision for a re-design is made 3. Developer created the new design 4. Launch of the redesign
8. 8 Eind goed al goed? 8 Result?
9. 9 Oh nee…. 9 Ruzie in de tent… In deze presentatie geef ik je 7 tips die ervoor zorgen dat je op korte termijn wel succesvol gaat optimaliseren en innoveren
10. 10 ClickValue. Wij zijn
11. 11 Our mission statement. 11 Growing our clients business by supporting them in making better decisions regarding their Customer experiences
12. 12 Part of LevelUpGroup. 12 Online marketing voor de B2C sector Online marketing voor de B2B sector Leadscope Conversie optimalisatie Clickvalue A peep at some distant raise and to purify be our good Thoughts like a. Description Title Netprofiler Data en analytics Cloud nine digital E-mail marketing & marketing automation PI marketing
13. 13 ClickValue in numbers. 13 But I must explain to you how all this mistaken idea of denouncing pleasure design & pro. CXO experts 30+ But I must explain to you how all this mistaken idea of denouncing pleasure design & pro. A/B tests / year 1000+ But I must explain to you how all this mistaken idea of denouncing pleasure design & pro. Years experience 15 But I must explain to you how all this mistaken idea of denouncing pleasure design & pro. Countries 50
14. 14 Clients 14 We’re optimizing all digital touchpoints of the following brands Saved some space for you
15. 15 Customer Experience Optimization. Introducing
16. 16 CXO Customer eXperience Optimization Webwinkelvakdagen 2024
17. 17 What is Customer Experience Optimization? 17 CXO places a strong emphasis on understanding and the needs and preferences of end-users. It seeks to create products or solutions that genuinely enhance user experiences and bring meaningful value to their lives. CXO alligns with the goals of the stakeholders, ensuring that the optimized and new solutions are benefitial for the organization Business Alignment: The approach relies on data-driven decision making where decisions are made on data points (quantitative and qualitative) rather than subjective opinions. Data driven desicion making User-Centric Focus:
18. 18 CXO is about understanding data and talking to actual users. Finding out why they are taking certain action Webwinkelvakdagen 2024
19. 19 Benefits? 19 • Higher customer satisfaction • Stronger Ambassadorship • Better relation with your product Customers • Higher Revenue • Better competitive advantage • Better relation with your customer Business
20. 20 3 top ingredients. 20 Define business aspirations and prioritize user needs. What does success mean for the business, and what truly matters to users? Set goals and targets Elevate decision-making by making data the compass. When data leads, the likelihood of success significantly increases, ensuring informed and impactful design choices. Use data as guidance Validate your solution to assess its impact. This ensures your solution aligns with the goal, providing clarity on its meaningful contribution. Make an impact and grow
21. 21 7 tips Om binnen 4 weken je conversies te verbeteren Webwinkelvakdagen 2024
22. 22 22 CXO Denk strategisch 01
23. 23 23 CXO: Werk toe naar je revenu doelstellingen Organisatie Klanttevredenheid Conversie ORGANISEER XPERIENCE XPERIENCE CONVERSIE Process, People, Platform Onderzoeken en verbeteren klanttevredenheid Meer revenue vanuit verbeteren klanttevredenheid Inzichten opdoen
24. 24 Welke KPI’s kun je beinvloeden. Traffic Conversie percentage Average Order Value Retouren
25. 25 25 Organisatie Delegeer je (CXO) werkzaamheden 02
26. 26 www.clickvalue.nl Haak de juiste mensen aan
27. 27 27 Psychologie Begrijp je klant 03
28. 28 28 Storytelling Onderzoek en vertel je verhaal 04
29. 29 Onderzoek in 5 stappen Exit Survey #2 Ratings, reviews, klantenservice #3 Data: check je funnels #1 Concurrentie #4 Enquete #5
30. 30 30 Mindset Focus op veranderingen met impact 05
31. 31 31 E-commerce issues Verzenden en retouren Prijzen Usability Propositie Verzendtijd Verzendkosten Retour policy Te hoog Niet concurrerend Onduidelijk Ingewikkelde checkout Verplicht account Betalingsopties Gebrek aan: Vertrouwen Onderscheidend vermogen Persoonlijke ervaring
32. 32 32 Mindset Verbeter 50x 2% ipv 2x50% 06
33. 33 Iterative proces. 33 1. Research 3. (pre) Validation 2. Solution design 4. Execution
34. 34 34 Validatie Bewijs je verhaal 07
35. 35 Experimenteren via Usabilityhub • Usability test • Design survey • Respondenten ondervraagd via ‘control’ • Respondenten ondervraagd via ‘Variant’ Method. • 25 participanten • 26 tot 55 jaar • Inkomen: €40.000 – €100.000+ • Arbeidsstatus: Part-time, Full-time en ZZP’er Participants. • Nederlands • Desktop Demographics. • Nederlandse spreektaal Special characteristics.
36. 36 Het sprookje. Terug naar
37. 37 Hoe zou het moeten gaan? 37 Solution design Creating the correct solution. Execution Maximize the quality of the execution. (pre)validation Examinate and test the new solution to the users Research Understand What needs to be improved
38. We gaan het anders doen. 38 WHY?
39. Wat er normaal gesproken gebeurd. 39 Solution design Creating the solution. Execution Developing the new website
40. We missen een aantal stappen. 40 1. Decision for a re-design is made 5. Developer created the new design 3. Designer gets to work
41. We voegen er een aantal toe. 41 1. Decision for a re-design is made 5. Developer created the new design 3. Designer gets to work 2. Research to user behaviour, goals and motivation
42. 42 Er voegen er een aantal toe. 42 1. Decision for a re-design is made 5. Developer created the new design 3. Designer gets to work 2. Research to user behaviour, goals and motivation 4. (Pre)-validation of the design
43. 43 We voegen er een aantal toe. 43 1. Decision for a re-design is made 5. Developer created the new design 3. Designer gets to work 6. Launch of the redesign 2. Research to user behaviour, goals and motivation 4. (Pre)-validation of the design
44. 44 Zou het werken? 44 Resultaat?
45. Yesss. 45 A Successfull Data & research driven optimization program
46. 46 To do list Webwinkelvakdagen 2024 Maak je eigen sprookje met een gelukkig einde
47. 47 1. Werk vanuit je 4 metrics 2. Doe het samen: research, design, dev 3. Doe steeds weer onderzoek 4. Vertel je verhaal, maak je college’s enthousiast 5. Bewijs je verhaal 6. Nooit meer zomaar om een redesign roepen! J Webwinkelvakdagen 2024
48. 48 Bel of mail me gerust: Maurice Beerthuyzen Johan Siegerstraat 24 Amsterdam Email: Maurice@clickvalue.nl Site: www.clickvalue.nl Phone: 06-3222 9999 Ook toewerken naar een succesvolle website? . 48
49. 49 Maurice@clickvalue.nl Let’s do this! Thank you! 👋
50. 55 The Process. Value driven re-design