5 BUCKETS OF PRODUCT MANAGEMENT To each their own shape

Ref: Jonny Schneider

Ref: Jiangmei Kang

ANOTHER WAY TO THINK OF WHO WE ARE The Five Buckets Approach to Product Management Capabilities and Competencies 4

Synthesis Influencing Business Acumen Domain Knowledge Prioritisation FIVE BUCKETS of PRODUCT MANAGEMENT

CAPABILITIES Five key capabilities that summarise essentials of Product Entrepreneurship and Product Management 6

Influencing Synthesis INFLUENCING 7 Business Acumen Domain Knowledge Prioritisation • Rallying opinions around the Product value • Active listening • Evangelism • Articulation of value • Connect Business, Users, Techies and be their advocate in Product decisions • Establish common language • Fill the communication gap • Stakeholder engagement • Problem solving • Decision making • Conflicts resolution • Jedi Mind Tricks • Elevator pitches • Quips, anecdotes, story telling • Personal leadership • CxO level conversations

Synthesis SYNTHESIS 8 Influencing Business Acumen Domain Knowledge Prioritisation • Take inputs from various sources and synthesize them into coherent vision • Build Product Strategy • Product Design, Innovation, User Research keeping inputs and behaviors in mind • Work with Business Analysts, Experience Designers, Developers, stakeholders, contributors, builders, consumers, etc.

Domain Knowledge Synthesis Domain Knowledge 9 Influencing Business Acumen Prioritisation • Ramp up at needed pace to get sufficient Domain Knowledge • SME or strong Design background or strong Development background

Prioritisation Synthesis Prioritisation 1 Influencing Business Acumen • Roadmapping • Track and Manage the Delivery Progress • Manage and Prioritize the Product Backlog Domain Knowledge

Business Acumen Synthesis Business Acumen 1 Influencing • Sustainability of the business based on the product • Business case for ideas/product/innovations/incremental innovations • Pricing • Market scoping • Market research • Market size • Market opportunity • Product - Organization fit • Product - Market fit Domain Knowledge Prioritisation

PERSONAS EXAMPLES Product Managers come in variety of sizes, colors, configurations, attitude and style 1 2

Influencing Business Acumen Prioritisation IDEATOR / DISRUPTOR / STARTUP PROMA 1 Synthesis Domain Knowledge

Synthesis Influencing Business Acumen INCREMENTAL INNOVATOR / ENTERPRISE PROMA 1 Domain Knowledge Prioritisation

Influencing Domain Knowledge Prioritisation SUSTENANCE PRODUCT MANAGER 1 Synthesis Business Acumen

Synthesis Influencing Domain Knowledge DOMAIN SPECIFIC PRODUCT MANAGER 1 Business Acumen Prioritisation

THANK YOU Dinker Charak – ddiinnxx.com