Five Buckets Model for Product Management

The Five Buckets is a model to describe the various capabilities of Product Management. This model allows for them to be competent in a subset.

Transcript

1. 5 BUCKETS OF
   PRODUCT MANAGEMENT
   To each their own shape
   

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2. Ref: Jonny Schneider
   

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3. Ref: Jiangmei Kang
   

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4. ANOTHER WAY TO
   THINK OF WHO WE ARE
   The Five Buckets Approach to Product Management Capabilities and
   Competencies
   4
   

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5. Synthesis
   Influencing
   Business
   Acumen
   Domain
   Knowledge
   Prioritisation
   FIVE BUCKETS
   of
   PRODUCT
   MANAGEMENT
   

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6. CAPABILITIES
   Five key capabilities that summarise essentials of Product
   Entrepreneurship and Product Management
   6
   

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7. Influencing
   Synthesis
   INFLUENCING
   7
   Business
   Acumen
   Domain
   Knowledge
   Prioritisation
   • Rallying opinions around the Product value
   • Active listening
   • Evangelism
   • Articulation of value
   • Connect Business, Users, Techies and be their
   advocate in Product decisions
   • Establish common language
   • Fill the communication gap
   • Stakeholder engagement
   • Problem solving
   • Decision making
   • Conflicts resolution
   • Jedi Mind Tricks
   • Elevator pitches
   • Quips, anecdotes, story telling
   • Personal leadership
   • CxO level conversations
   

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8. Synthesis
   SYNTHESIS
   8
   Influencing Business
   Acumen
   Domain
   Knowledge
   Prioritisation
   • Take inputs from various sources and synthesize them
   into coherent vision
   • Build Product Strategy
   • Product Design, Innovation, User Research keeping
   inputs and behaviors in mind
   • Work with Business Analysts, Experience Designers,
   Developers, stakeholders, contributors, builders,
   consumers, etc.
   

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9. Domain
   Knowledge
   Synthesis
   Domain Knowledge
   9
   Influencing Business
   Acumen
   Prioritisation
   • Ramp up at needed pace to get sufficient Domain
   Knowledge
   • SME or strong Design background or strong
   Development background
   

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10. Prioritisation
    Synthesis
    Prioritisation
    1
    Influencing Business
    Acumen
    • Roadmapping
    • Track and Manage the Delivery Progress
    • Manage and Prioritize the Product Backlog
    Domain
    Knowledge
    

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11. Business
    Acumen
    Synthesis
    Business Acumen
    1
    Influencing
    • Sustainability of the business based on the product
    • Business case for
    ideas/product/innovations/incremental innovations
    • Pricing
    • Market scoping
    • Market research
    • Market size
    • Market opportunity
    • Product - Organization fit
    • Product - Market fit
    Domain
    Knowledge
    Prioritisation
    

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12. PERSONAS EXAMPLES
    Product Managers come in variety of sizes, colors, configurations, attitude
    and style
    1
    2
    

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13. Influencing
    Business
    Acumen
    Prioritisation
    IDEATOR / DISRUPTOR / STARTUP PROMA
    1
    Synthesis
    Domain
    Knowledge
    

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14. Synthesis
    Influencing
    Business
    Acumen
    INCREMENTAL INNOVATOR / ENTERPRISE PROMA
    1
    Domain
    Knowledge
    Prioritisation
    

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15. Influencing
    Domain
    Knowledge
    Prioritisation
    SUSTENANCE PRODUCT MANAGER
    1
    Synthesis
    Business
    Acumen
    

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16. Synthesis
    Influencing
    Domain
    Knowledge
    DOMAIN SPECIFIC PRODUCT MANAGER
    1
    Business
    Acumen
    Prioritisation
    

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17. THANK YOU
    Dinker Charak – ddiinnxx.com
    

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