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Five Buckets Model for Product Management

Dinker Charak
October 17, 2016

Five Buckets Model for Product Management

The Five Buckets is a model to describe the various capabilities of Product Management. This model allows for them to be competent in a subset.

Dinker Charak

October 17, 2016
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  1. 5 BUCKETS OF
    PRODUCT MANAGEMENT
    To each their own shape

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  2. Ref: Jonny Schneider

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  3. Ref: Jiangmei Kang

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  4. ANOTHER WAY TO
    THINK OF WHO WE ARE
    The Five Buckets Approach to Product Management Capabilities and
    Competencies
    4

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  5. Synthesis
    Influencing
    Business
    Acumen
    Domain
    Knowledge
    Prioritisation
    FIVE BUCKETS
    of
    PRODUCT
    MANAGEMENT

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  6. CAPABILITIES
    Five key capabilities that summarise essentials of Product
    Entrepreneurship and Product Management
    6

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  7. Influencing
    Synthesis
    INFLUENCING
    7
    Business
    Acumen
    Domain
    Knowledge
    Prioritisation
    • Rallying opinions around the Product value
    • Active listening
    • Evangelism
    • Articulation of value
    • Connect Business, Users, Techies and be their
    advocate in Product decisions
    • Establish common language
    • Fill the communication gap
    • Stakeholder engagement
    • Problem solving
    • Decision making
    • Conflicts resolution
    • Jedi Mind Tricks
    • Elevator pitches
    • Quips, anecdotes, story telling
    • Personal leadership
    • CxO level conversations

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  8. Synthesis
    SYNTHESIS
    8
    Influencing Business
    Acumen
    Domain
    Knowledge
    Prioritisation
    • Take inputs from various sources and synthesize them
    into coherent vision
    • Build Product Strategy
    • Product Design, Innovation, User Research keeping
    inputs and behaviors in mind
    • Work with Business Analysts, Experience Designers,
    Developers, stakeholders, contributors, builders,
    consumers, etc.

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  9. Domain
    Knowledge
    Synthesis
    Domain Knowledge
    9
    Influencing Business
    Acumen
    Prioritisation
    • Ramp up at needed pace to get sufficient Domain
    Knowledge
    • SME or strong Design background or strong
    Development background

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  10. Prioritisation
    Synthesis
    Prioritisation
    1
    Influencing Business
    Acumen
    • Roadmapping
    • Track and Manage the Delivery Progress
    • Manage and Prioritize the Product Backlog
    Domain
    Knowledge

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  11. Business
    Acumen
    Synthesis
    Business Acumen
    1
    Influencing
    • Sustainability of the business based on the product
    • Business case for
    ideas/product/innovations/incremental innovations
    • Pricing
    • Market scoping
    • Market research
    • Market size
    • Market opportunity
    • Product - Organization fit
    • Product - Market fit
    Domain
    Knowledge
    Prioritisation

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  12. PERSONAS EXAMPLES
    Product Managers come in variety of sizes, colors, configurations, attitude
    and style
    1
    2

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  13. Influencing
    Business
    Acumen
    Prioritisation
    IDEATOR / DISRUPTOR / STARTUP PROMA
    1
    Synthesis
    Domain
    Knowledge

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  14. Synthesis
    Influencing
    Business
    Acumen
    INCREMENTAL INNOVATOR / ENTERPRISE PROMA
    1
    Domain
    Knowledge
    Prioritisation

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  15. Influencing
    Domain
    Knowledge
    Prioritisation
    SUSTENANCE PRODUCT MANAGER
    1
    Synthesis
    Business
    Acumen

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  16. Synthesis
    Influencing
    Domain
    Knowledge
    DOMAIN SPECIFIC PRODUCT MANAGER
    1
    Business
    Acumen
    Prioritisation

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  17. THANK YOU
    Dinker Charak – ddiinnxx.com

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