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More revenue from email marketing
through efficient use of customer data
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About Copernica
● Located in Amsterdam
● Founded in 2000
● Best of breed email software
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Which data do you have?
QUESTION ROUND
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Data most companies have available
Personal data
● Email address
● Name
● Date of birth
● Gender
Order data
● Last purchase
● Product type
● Amount
● Unfinished purchases
Behavioral data
● Opens & clicks
● Website logins
● Wishlists
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Do you currently utilize this data,
and if so, how?
QUESTION ROUND
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Lead generation
Peter Smit
[email protected]
29-10-2023
Yes
Name
Email
Registration date
Newsletter
First layer
Personal info
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Welcome campaign
Peter Smit
[email protected]
29-10-2023
Yes
Name
Email
Registration date
Newsletter
First layer
Personal info
Peter Smit
Casual
Collection
Interests
Extra layers
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Personalized newsletter
Peter Smit
[email protected]
29-10-2023
Yes
Name
Email
Registration date
Newsletter
First layer
Personal info
Casual
Collection
Interests
Extra layers
Collection
Orders
Product name
Price
Product ID
Purchase date
Status
Sneaker - White/Blue
99,95
1123-5813
31-10-2023
Basket
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Abandoned shopping cart
Peter Smit
[email protected]
29-10-2023
Yes
Name
Email
Registration date
Newsletter
First layer
Personal info
Casual
Collection
Interests
Extra layers
Collection
Orders
Product name
Price
Product ID
Purchase date
Status
Sneaker - White/Blue
99,95
1123-5813
31-10-2023
Basket
Ordered
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Review campaign
Peter Smit
[email protected]
29-10-2023
Yes
Name
Email
Registration date
Newsletter
First layer
Personal info
Casual
Collection
Interests
Extra layers
Collection
Orders
Product name
Price
Product ID
Purchase date
Status
Sneaker - White/Blue
99,95
1123-5813
31-10-2023
Basket
Completed
Review 4 Stars
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Reactivation campaign
Peter Smit
[email protected]
29-10-2023
Yes
Name
Email
Registration date
Newsletter
First layer
Personal info
Casual
Collection
Interests
Extra layers
Collection
Orders
Product name
Price
Product ID
Purchase date
Status
Review
Sneaker - White/Blue
99,95
1123-5813
31-10-2023
Completed
4 stars
Code
Status
Valid until
Coupons 4815-1623-42
Available
12-03-2024
One year later
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All email campaigns are fully automated
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Email template based on gender
Peter Smit
[email protected]
29-10-2023
Name
Email
Registration
Gender
First layer
Personal info
Yes
Newsletter
Male
Petra Smit
[email protected]
10-05-2023
Name
Email
Registration
Gender
First layer
Personal info
Yes
Newsletter
Female
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Birthday campaign
Peter Smit
[email protected]
10-05-2023
Name
Email
Registration date
Birthday
First layer
Personal info
Yes
Newsletter
24-01-1985
Extra layers
Code
Status
Valid until
Coupons 4815-1623-42
Available
24-02-2024
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Repeat purchase campaign
Peter Smit
[email protected]
29-10-2023
Yes
Name
Email
Registration date
Newsletter
First layer
Personal info
Extra layers
Collection
Orders
Product name
Price
Product ID
Purchase date
Amount
Status
KittyCuisine Cat food
2,95
1123-5813
31-10-2023
6
Completed
6
31-10-2023
1
Amount of cats
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Discover how to turn visitors into loyal customers
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+31 (0)20 809 77 86
[email protected]
www.copernica.com
Dan Chneider
Request an online demo
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