Copernica Ronde Tafels

Transcript

1. More revenue from email marketing through efficient use of customer data
2. About Copernica • Located in Amsterdam • Founded in 2000 • Best of breed email software
3. Which data do you have? QUESTION ROUND
4. Data most companies have available Personal data • Email address • Name • Date of birth • Gender Order data • Last purchase • Product type • Amount • Unfinished purchases Behavioral data • Opens & clicks • Website logins • Wishlists
5. Do you currently utilize this data, and if so, how? QUESTION ROUND
6. Lead generation Peter Smit peter.smit@example.com 29-10-2023 Yes Name Email Registration date Newsletter First layer Personal info
7. Welcome campaign Peter Smit peter.smit@example.com 29-10-2023 Yes Name Email Registration date Newsletter First layer Personal info Peter Smit Casual Collection Interests Extra layers
8. Personalized newsletter Peter Smit peter.smit@example.com 29-10-2023 Yes Name Email Registration date Newsletter First layer Personal info Casual Collection Interests Extra layers Collection Orders Product name Price Product ID Purchase date Status Sneaker - White/Blue 99,95 1123-5813 31-10-2023 Basket
9. Abandoned shopping cart Peter Smit peter.smit@example.com 29-10-2023 Yes Name Email Registration date Newsletter First layer Personal info Casual Collection Interests Extra layers Collection Orders Product name Price Product ID Purchase date Status Sneaker - White/Blue 99,95 1123-5813 31-10-2023 Basket Ordered
10. Review campaign Peter Smit peter.smit@example.com 29-10-2023 Yes Name Email Registration date Newsletter First layer Personal info Casual Collection Interests Extra layers Collection Orders Product name Price Product ID Purchase date Status Sneaker - White/Blue 99,95 1123-5813 31-10-2023 Basket Completed Review 4 Stars
11. Reactivation campaign Peter Smit peter.smit@example.com 29-10-2023 Yes Name Email Registration date Newsletter First layer Personal info Casual Collection Interests Extra layers Collection Orders Product name Price Product ID Purchase date Status Review Sneaker - White/Blue 99,95 1123-5813 31-10-2023 Completed 4 stars Code Status Valid until Coupons 4815-1623-42 Available 12-03-2024 One year later
12. All email campaigns are fully automated
13. Email template based on gender Peter Smit peter.smit@example.com 29-10-2023 Name Email Registration Gender First layer Personal info Yes Newsletter Male Petra Smit petra.smit@example.com 10-05-2023 Name Email Registration Gender First layer Personal info Yes Newsletter Female
14. Birthday campaign Peter Smit peter.smit@example.com 10-05-2023 Name Email Registration date Birthday First layer Personal info Yes Newsletter 24-01-1985 Extra layers Code Status Valid until Coupons 4815-1623-42 Available 24-02-2024
15. Repeat purchase campaign Peter Smit peter.smit@example.com 29-10-2023 Yes Name Email Registration date Newsletter First layer Personal info Extra layers Collection Orders Product name Price Product ID Purchase date Amount Status KittyCuisine Cat food 2,95 1123-5813 31-10-2023 6 Completed 6 31-10-2023 1 Amount of cats
16. Discover how to turn visitors into loyal customers
17. +31 (0)20 809 77 86 dan.chneider@copernica.com www.copernica.com Dan Chneider Request an online demo Webwinkel Vakdagen offer: Get an additional 3 months free