広告計測してと言われた時にReact Nativeエンジニアが詠む資料 / React Native with AppsFlyer and Firebase Analytics

by Shoken Fujisaki

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޿ࠂܭଌͯ͠ͱݴΘΕͨ࣌ʹ 3FBDU/BUJWFΤϯδχΞ͕ӵΉ ࢿྉ 4IPLFO'VKJTBLJ

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ࣗݾ঺հ w 4IPLFO'VKJTBLJ !TIPLFOY w גࣜձࣾΩονϋΠΫڞಉ૑ۀऀ$50 w ϒϩά,JUDI)JLF5FDI#MPH

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ΩονϋΠΫΞϓϦ͸  3FBDU/BUJWFͰ։ൃ೥໨

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ΞϓϦͷΠϯετʔϧ޿ࠂɺ ग़ͯ͠·͔͢ʁ

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ग़ͯͨ͠Β  ܭଌ͠Α͏ ίϯόʔδϣϯ

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"QQT'MZFS w ϞόΠϧ޿ࠂޮՌଌఆϓϥοτϑΥʔϜ w ΞτϦϏϡʔγϣϯϓϩόΠμʔͱ΋ݺ͹ΕΔ w ڝ߹ͱͯ͠"EKVTUͳͲ w ʮΞϓϦ͕Ͳͷ޿ࠂ͔ΒΠϯετʔϧ͞Ε͔ͨʯΛܭଌͰ ͖Δ

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"QQT'MZFSΧελϜμογϡϘʔυ

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޿ࠂΫϦΤΠςΟϒ ޿ࠂ" ޿ࠂ#

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޿ࠂΫϦΤΠςΟϒ ޿ࠂ" ޿ࠂ# ͜ͷϢʔβʔ Ͳͷ޿ࠂ͔Β དྷͨͷ͔ͳʁ

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ΞϓϦΠϯετʔϧ Ϣʔβʔొ࿥ ΫϨδοτΧʔυొ࿥ ՝ۚ  ʢίϯόʔδϣϯʣ 50% 20% 20% 10% 10  % 10  % 10  % 20% 40% 30% 40% 10  % 40% 40% 10  % 40%

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ΞϓϦΠϯετʔϧ Ϣʔβʔొ࿥ ΫϨδοτΧʔυొ࿥ ՝ۚ  ʢίϯόʔδϣϯʣ 50% 20% 20% 10% 10  % 10  % 10  % 20% 40% 30% 40% 10  % 40% 40% 10  % 40%

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ΞϓϦΠϯετʔϧ Ϣʔβʔొ࿥ ΫϨδοτΧʔυొ࿥ ՝ۚ  ʢίϯόʔδϣϯʣ 50% 20% 20% 10% 10  % 10  % 10  % 20% 40% 30% 40% 10  % 40% 40% 10  % 40%

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Ϣʔβʔ֫ಘ Ϣʔβʔߦಈ

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Ϣʔβʔ֫ಘ Ϣʔβʔߦಈ ͬͪ͜

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޿ࠂ 1. ޿ࠂΛݟΔ

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޿ࠂ 1. ޿ࠂΛݟΔ 2. ޿ࠂΛλοϓ

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޿ࠂ 1. ޿ࠂΛݟΔ 2. ޿ࠂΛλοϓ 3. ετΞʹભҠ ΞϓϦετΞ

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޿ࠂ 1. ޿ࠂΛݟΔ 2. ޿ࠂΛλοϓ 3. ετΞʹભҠ ΞϓϦετΞ 4. ΞϓϦ  Πϯετʔϧ

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޿ࠂ 1. ޿ࠂΛݟΔ 2. ޿ࠂΛλοϓ 3. ετΞʹભҠ ΞϓϦετΞ 4. ΞϓϦ  Πϯετʔϧ 5. SDK APIίʔϧ

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޿ࠂ 1. ޿ࠂΛݟΔ 2. ޿ࠂΛλοϓ 3. ετΞʹભҠ ΞϓϦετΞ 4. ΞϓϦ  Πϯετʔϧ 5. SDK APIίʔϧ Web Console 6. ίϯόʔδϣϯ

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͜͜ͰҰ۟

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޿ࠂ 1. ޿ࠂΛݟΔ 2. ޿ࠂΛλοϓ 3. ετΞʹભҠ ΞϓϦετΞ 4. ΞϓϦ  Πϯετʔϧ 5. SDK APIίʔϧ Web Console 6. ίϯόʔδϣϯ ܭଌ͸ ϦμΠϨΫτ͕ ଟ͍͔ͳ

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SFBDUOBUJWFBQQTqZFS SFBDUOBUJWFpSFCBTF

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SFBDUOBUJWFBQQTqZFS w "QQT'MZFS͕ࣾఏڙͯ͠ ͍Δ3FBDU/BUJWF༻ͷ 4%, w 3&"%.&͕ॆ࣮͍ͯ͠Δ w αϙʔτʹ࣭໰ͨ͠Β౴ ͑ͯ͘ΕΔ https://github.com/AppsFlyerSDK/react-native-appsﬂyer

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SFBDUOBUJWFpSFCBTF w αʔυύʔςΟఏڙ w ҰԠɺ'JSFCBTFͷެࣜυΩϡ ϝϯτͰ঺հ͞Ε͍ͯΔ w ΞϓϦॳظϦϦʔε࣌͸ SFBDUOBUJWFGDNΛ࢖͍ͬͯ ͕ͨ੾Γସ͑ͨ https://github.com/invertase/react-native-ﬁrebase

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Ϣʔβʔ֫ಘ Ϣʔβʔߦಈ ͬͪ͜

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"'ͱ'#ͷͭʹϩΪϯά͢Δ USBDL&WFOUؔ਺Λ࡞ͬͨ w ܭଌ͍ͨ͠&WFOUͰ ίʔϧ͍ͯ͠Δ

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Web Console trackEvent() Web Console

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(PPHMF"OBMZUJDTGPS'JSFCBTF

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ͭ͡͸"1*αʔόʔଆ  ʢ3BJMTʣͰ΋ΠϕϯτϩάΛͱ͍ͬͯΔ

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Web Console trackEvent() Web Console Web Console

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Web Console trackEvent() Web Console Web Console σʔλ͕෼ࢄ͍ͯͯ͠  ݟΔը໘͕ଟ͍໰୊

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trackEvent() Web Console

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͜͜ͰҰ۟

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trackEvent() Web Console ू໿΍ σʔλඈͼࠐΉ #JH2VFSZ

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ࣦഊஊΛ঺հ͠·͢

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ࣦഊஊετΞͰݟΔΑΓ৽ نΠϯετʔϧ਺͕ଟ͍ w "QQT'MZFS4%,ΛೖΕͨΞϓϦόʔδϣϯʹΞοϓσʔ τͨ͠Ϣʔβʔ΋Χ΢ϯτ͞ΕΔ w "QQT'MZFSͷӦۀ͞Μ͕ڭ͑ͯ͘Εͨ w "QQT'MZFSଆͷ%#ʹ*%͕ແ͍Ϣʔβʔ͸৽نϢʔβʔͱ ͯ͠ܭଌ͞ΕΔ

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ࣦഊஊ%FCVHϏϧυͰ΋  Πϕϯτܭଌ͍ͯͨ͠ w ։ൃ؀ڥͰΧ΢ϯτ͠ ͯͨ w ˡͷίʔυΛೖΕͯ %FCVHϏϧυͰ͸Φ ϑʹ͢Δ

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ࣦഊஊ'JSFCBTFͰશ෦΍Ζ ͏ͱͨ͠ w ޿ࠂ͔ΒͷϦϯΫʹ͸'JSFCBTF%ZOBNJD-JOLT w (PPHMF1MBZ4UPSF͸্ख͍͕͘͘ɺ"QQ4UPSFͷܭ ଌ্͕ख͍͔͘ͳ͍ w "QQT'MZFSΛೖΕΔ͜ͱͰղܾ w 'BDFCPPL޿ࠂ͕ΫϦοΫ՝͔ۚΒΠϯετʔϧ՝ۚʹ ͳΓ$1*͕େ෯վળ

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ࣦഊஊ"QQT'MZFSͰશ෦΍ Ζ͏ͱͨ͠ w ΞϓϦ಺෼ੳ͸'JSFCBTFͷํ͕࢖͍΍͍͢ w "VEJFODFTʹΑΔϑΟϧλ͕Մೳ w ΞϓϦόʔδϣϯ΍೥ྸɾੑผͳͲͷϢʔβʔϓϩύςΟ͕ɺ σϑΥϧτͰηοτ͞Ε͍ͯΔ w ྫ"VEJFODFTͰϑΟϧλͨ͠Ϣʔβʔʹϓογϡ௨஌ɺΛඪ ४ػೳ͚ͩͰ࣮ݱͰ͖Δ w "QQT'MZFSͷ"VEJFODFTɾϓογϡ"1*͸༗ྉΦϓγϣϯ