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広告計測してと言われた時にReact Nativeエンジニアが詠む資料 / React Native with AppsFlyer and Firebase Analytics

Shoken Fujisaki
April 25, 2019
1.6k

広告計測してと言われた時にReact Nativeエンジニアが詠む資料 / React Native with AppsFlyer and Firebase Analytics

2019年4月25日【第4回】ReactNativeにゆかりのあるスタートアップが集う会の発表資料です。
https://r-n.connpass.com/event/126775/
React Nativeアプリで AppsFlyer ・ Firebase Analytics を使って広告計測した話と、その失敗談です。

Shoken Fujisaki

April 25, 2019
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  1. ޿ࠂܭଌͯ͠ͱݴΘΕͨ࣌ʹ
    3FBDU/BUJWFΤϯδχΞ͕ӵΉ
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    4IPLFO'VKJTBLJ

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  2. ࣗݾ঺հ
    w 4IPLFO'VKJTBLJ !TIPLFOY

    w גࣜձࣾΩονϋΠΫڞಉ૑ۀऀ$50
    w ϒϩά,JUDI)JLF5FDI#MPH

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  3. ΩονϋΠΫΞϓϦ͸

    3FBDU/BUJWFͰ։ൃ೥໨

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  4. ΞϓϦͷΠϯετʔϧ޿ࠂɺ
    ग़ͯ͠·͔͢ʁ

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  5. ग़ͯͨ͠Β

    ܭଌ͠Α͏
    ίϯόʔδϣϯ

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  6. "QQT'MZFS
    w ϞόΠϧ޿ࠂޮՌଌఆϓϥοτϑΥʔϜ
    w ΞτϦϏϡʔγϣϯϓϩόΠμʔͱ΋ݺ͹ΕΔ
    w ڝ߹ͱͯ͠"EKVTUͳͲ
    w ʮΞϓϦ͕Ͳͷ޿ࠂ͔ΒΠϯετʔϧ͞Ε͔ͨʯΛܭଌͰ
    ͖Δ

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  7. "QQT'MZFSΧελϜμογϡϘʔυ

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  8. ޿ࠂΫϦΤΠςΟϒ
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  10. ΞϓϦΠϯετʔϧ
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  11. ΞϓϦΠϯετʔϧ
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  12. ΞϓϦΠϯετʔϧ
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    ΫϨδοτΧʔυొ࿥
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    ʢίϯόʔδϣϯʣ
    50% 20% 20% 10%
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  13. View Slide

  14. View Slide

  15. Ϣʔβʔ֫ಘ Ϣʔβʔߦಈ

    View Slide

  16. Ϣʔβʔ֫ಘ Ϣʔβʔߦಈ
    ͬͪ͜

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  17. ޿ࠂ 1. ޿ࠂΛݟΔ

    View Slide

  18. ޿ࠂ 1. ޿ࠂΛݟΔ
    2. ޿ࠂΛλοϓ

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  19. ޿ࠂ 1. ޿ࠂΛݟΔ
    2. ޿ࠂΛλοϓ
    3. ετΞʹભҠ
    ΞϓϦετΞ

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  20. ޿ࠂ 1. ޿ࠂΛݟΔ
    2. ޿ࠂΛλοϓ
    3. ετΞʹભҠ
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    Πϯετʔϧ

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  21. ޿ࠂ 1. ޿ࠂΛݟΔ
    2. ޿ࠂΛλοϓ
    3. ετΞʹભҠ
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    Πϯετʔϧ
    5. SDK APIίʔϧ

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  22. ޿ࠂ 1. ޿ࠂΛݟΔ
    2. ޿ࠂΛλοϓ
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    Πϯετʔϧ
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    Web Console
    6. ίϯόʔδϣϯ

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  23. ͜͜ͰҰ۟

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  24. ޿ࠂ 1. ޿ࠂΛݟΔ
    2. ޿ࠂΛλοϓ
    3. ετΞʹભҠ
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    Πϯετʔϧ
    5. SDK APIίʔϧ
    Web Console
    6. ίϯόʔδϣϯ
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  25. SFBDUOBUJWFBQQTqZFS
    SFBDUOBUJWFpSFCBTF

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  26. SFBDUOBUJWFBQQTqZFS
    w "QQT'MZFS͕ࣾఏڙͯ͠
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  27. SFBDUOBUJWFpSFCBTF
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  28. Ϣʔβʔ֫ಘ Ϣʔβʔߦಈ
    ͬͪ͜

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  29. "'ͱ'#ͷͭʹϩΪϯά͢Δ
    USBDL&WFOUؔ਺Λ࡞ͬͨ
    w ܭଌ͍ͨ͠&WFOUͰ
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  30. Web Console
    trackEvent()
    Web Console

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  31. (PPHMF"OBMZUJDTGPS'JSFCBTF

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  32. ͭ͡͸"1*αʔόʔଆ

    ʢ3BJMTʣͰ΋ΠϕϯτϩάΛͱ͍ͬͯΔ

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  33. Web Console
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  34. Web Console
    trackEvent()
    Web Console Web Console
    σʔλ͕෼ࢄ͍ͯͯ͠

    ݟΔը໘͕ଟ͍໰୊

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  35. View Slide

  36. trackEvent()
    Web Console

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  37. ͜͜ͰҰ۟

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  38. trackEvent()
    Web Console
    ू໿΍
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  39. ࣦഊஊΛ঺հ͠·͢

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  40. ࣦഊஊετΞͰݟΔΑΓ৽
    نΠϯετʔϧ਺͕ଟ͍
    w "QQT'MZFS4%,ΛೖΕͨΞϓϦόʔδϣϯʹΞοϓσʔ
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    ͯ͠ܭଌ͞ΕΔ

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  41. ࣦഊஊ%FCVHϏϧυͰ΋

    Πϕϯτܭଌ͍ͯͨ͠
    w ։ൃ؀ڥͰΧ΢ϯτ͠
    ͯͨ
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    %FCVHϏϧυͰ͸Φ
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  42. ࣦഊஊ'JSFCBTFͰશ෦΍Ζ
    ͏ͱͨ͠
    w ޿ࠂ͔ΒͷϦϯΫʹ͸'JSFCBTF%ZOBNJD-JOLT
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  43. ࣦഊஊ"QQT'MZFSͰશ෦΍
    Ζ͏ͱͨ͠
    w ΞϓϦ಺෼ੳ͸'JSFCBTFͷํ͕࢖͍΍͍͢
    w "VEJFODFTʹΑΔϑΟϧλ͕Մೳ
    w ΞϓϦόʔδϣϯ΍೥ྸɾੑผͳͲͷϢʔβʔϓϩύςΟ͕ɺ
    σϑΥϧτͰηοτ͞Ε͍ͯΔ
    w ྫ"VEJFODFTͰϑΟϧλͨ͠Ϣʔβʔʹϓογϡ௨஌ɺΛඪ
    ४ػೳ͚ͩͰ࣮ݱͰ͖Δ
    w "QQT'MZFSͷ"VEJFODFTɾϓογϡ"1*͸༗ྉΦϓγϣϯ

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  44. ͜͜ͰҰ۟

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  45. ࣦഊ΋

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  46. ͝੩ௌ
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