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Leveraging data and AI to help customers
become more sustainable one step at a time.
2022-09-14 Big Data Expo
Vattenfall &
GoDataDriven
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My energy bill has doubled over the past year
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I'm worried about my CO2 footprint on the
environment
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I'm actively keeping my energy consumption to a
minimum
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GODATADRIVEN
Your speakers today
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Yke Rusticus
Machine Learning Engineer
GoDataDriven
Florine Klop
Project Manager
Vattenfall
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GODATADRIVEN
The vision
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Confidentiality: C2 - Internal
Fossil-free
living within one
generation…
…as a profitable
energy business
Vattenfall aims to be a
leader in the energy
transition
2022-09-14
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Sustainability,
Where do you start?
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The Green Roadmap
A personalized path for every customer to become more sustainable, one step at a time
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GODATADRIVEN
Realising the Vision
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And prioritize our initiatives accordingly
Understanding our customers
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The Value Chain of Data Science
Our Framework to deliver business value through Data and AI
Actions
Insights
Data
Measure
Optimize
Predict
Value
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Data Scientist Analytics Translator
The Value Chain of Data Science
Our Framework to deliver business value through Data and AI
Actions
Insights
Data
Measure
Optimize
Predict
Value
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Data Scientist Analytics Translator
The Value Chain of Data Science
Our Framework to deliver business value through Data and AI
Actions
Insights
Data
Measure
Optimize
Predict
Value
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Technical setup
o Smart-meter data
o Customer features
o Privacy
o Security
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GODATADRIVEN
Examples of
data products
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Personalization at Scale
How does my energy consumption compare to others?
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Insight Action
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Insight Action
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GODATADRIVEN
Outcomes
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Connecting results to strategic goals
Number of Users
and UX
CO2 reduction
Sustainable
revenue
Engaged users
Highly engaged users whom
are served with digital
extreme ease of use
The green dialog
Personalized user experiences
help our customers to make step
by step progress towards
sustainable living
Personalized
sales & services
Personalize sales and
services activities to target
customers and non-
customers
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Fossil free living
within one generation