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Vattenfall & GoDataDriven

Marketing OGZ
PRO
September 19, 2022
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Vattenfall & GoDataDriven

Marketing OGZ
PRO

September 19, 2022
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Transcript

  1. Leveraging data and AI to help customers become more sustainable

    one step at a time. 2022-09-14 Big Data Expo Vattenfall & GoDataDriven
  2. My energy bill has doubled over the past year

  3. I'm worried about my CO2 footprint on the environment

  4. I'm actively keeping my energy consumption to a minimum

  5. GODATADRIVEN Your speakers today

  6. Yke Rusticus Machine Learning Engineer GoDataDriven Florine Klop Project Manager

    Vattenfall
  7. GODATADRIVEN The vision

  8. Confidentiality: C2 - Internal Fossil-free living within one generation… …as

    a profitable energy business Vattenfall aims to be a leader in the energy transition 2022-09-14 8
  9. Sustainability, Where do you start?

  10. The Green Roadmap A personalized path for every customer to

    become more sustainable, one step at a time
  11. GODATADRIVEN Realising the Vision

  12. And prioritize our initiatives accordingly Understanding our customers

  13. The Value Chain of Data Science Our Framework to deliver

    business value through Data and AI Actions Insights Data Measure Optimize Predict Value
  14. Data Scientist Analytics Translator The Value Chain of Data Science

    Our Framework to deliver business value through Data and AI Actions Insights Data Measure Optimize Predict Value
  15. Data Scientist Analytics Translator The Value Chain of Data Science

    Our Framework to deliver business value through Data and AI Actions Insights Data Measure Optimize Predict Value
  16. Technical setup o Smart-meter data o Customer features o Privacy

    o Security
  17. GODATADRIVEN Examples of data products

  18. Personalization at Scale How does my energy consumption compare to

    others?
  19. Insight Action

  20. Insight Action

  21. GODATADRIVEN Outcomes

  22. Connecting results to strategic goals Number of Users and UX

    CO2 reduction Sustainable revenue Engaged users Highly engaged users whom are served with digital extreme ease of use The green dialog Personalized user experiences help our customers to make step by step progress towards sustainable living Personalized sales & services Personalize sales and services activities to target customers and non- customers
  23. Fossil free living within one generation