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Alon Ben Joseph “15 years of online pionering in the luxury industry” Webwinkel Vakdagen 2022

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2 ALON BEN JOSEPH Amsterdam, Vintage 1979 M.Sc. in Economics from University of Amsterdam Co-Owner of Ace Jewelers Co-Founder of WatchBase.com Co-Founder of Shine Social Club Advisory Board of Origyn Foundation

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“ Ace noun \ˈās \ A person who excels at something. 3

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DNA Fine Jewelry Brand Offline High-end Retail Online High-end Retail 4

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5 LONG-TERM SCOPE VISION To advance métiers d'art of fine jewelry & watchmaking. MISSION To become Europe’s leading omni-channel retailer of high-end luxury, fine jewelry & watches. And, designer & manufacturer of stand-alone brand: Ace Fine Jewelry. STRATEGY To be an enduring, profitable business organisation that assumes a moderate risk profile, generating sustainable long term cash-flows and returns by continually engaging in the practice of 360 degrees retail.

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Ace Jewelers Omni-channel retailers Founded in 1975 as a high street brick & mortar retailer. Turned into an omni-channel retailer in 2007. Multi-brand Authorized dealers Authorized dealers of multiple high-end fine watch brand and diamond fine jewelry brands. Jewelry Brand (own designs) The heart of the business is diamond jewelry made of gold and platinum, crafted according to in-house made designs. 6

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OMNI-CHANNEL RETAILERS About Ace Jewelers 7

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Place your screenshot here 8 First luxury authorized jewelers in the Netherlands. Online since 1998 and full eCommerce operation since 2007. Winner of Dutch eCommerce Awards 2015, 2016 & 2017. AceJewelers.com

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In 2007 Ace Jewelers turned from a classic offline retailer into an modern omni-channel retailer with offline stores, online stores both for desktop & mobile. Place your screenshot here 9 Omni-channel retail

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MULTI-BRAND AUTHORIZED DEALERS Brand portfolio 10

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AUTHORIZED WATCH DEALERS 11

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AUTHORIZED JEWELRY DEALERS 12

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ACE BRANDS Intellectual Property 13

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14 ACE FINE JEWELRY Patented Designs Jewelry is designed in-house, registered pan-European and produced manually in the EU. Private Label All jewels that are not designed in-house are manufactured and sourced by high-end manufacturers with Ace logo.

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15 ACE COLLABS Collaborations Six unique watches have been created by NOMOS Glashuette in collaboration with Ace and sold exclusively as limited editions.

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TAKE-AWAY ONE 16 PEOPLE’S BUSINESS 1

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TAKE-AWAY TWO 17 SERVICE 2

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TAKE-AWAY THREE 18 WANT = NOW 3

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19 TAKE-AWAY FOUR CONCIERGE 4

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20 TAKE-AWAY FIVE GLOBAL REACH 5

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21 TAKE-AWAY SIX PARTY IN A BOX 6

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“ 22 TAKE-AWAY SEVEN PAYMENT METHODS 7

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23 TAKE-AWAY EIGHT CURRENCIES & LANGUAGES 8

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24 TAKE-AWAY NINE TRANSPORTATION 9

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25 TAKE-AWAY TEN MEDIA 10

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26 TAKE-AWAY ELEVEN CREATIVE 11

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27 TAKE-AWAY TWELVE INNOVATE 12

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28 TAKE-AWAY THIRTEEN INSTINCT 13

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29 TAKE-AWAY FOURTEEN LOSS 14

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30 TAKE-AWAY FIFTEEN WEB3 15

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31 THANK YOU Any questions? For more info: www.AceJewelers.com Alon BEN JOSEPH www.linkedin.com/in/alonbj