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Boost your online sales
Clear data with GS1
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Build trust –
Providing
information
for customers
to take well
informed
decisions
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Fewer returns
with complete
product
information
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Fewer returns -
with correct
product
information
Reduced
counterfeit
with correct
product
data
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Fewer returns -
with correct
product
information
Correct
product data
helps
your product
to be better
found
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Additional product
data provides
industry
information to
become more
sustainable
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Clear data with GS1
• Building customer trust and safety, correct product data, lower returns
• Preferred supplier – GS1 product identification required for sales at Amazon and bol.com
• For more efficient and future-proof supply chains
• Work together on the digital, sustainable agenda
• International not-for-profit partner, 116 countries
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50 years ago –
introduction of the
digital identifier:
The barcode
(EAN / GTIN)
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Industries
CPG
Marketplaces
DIY
Agro
Healthcare
Construction
Apparel
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GS1 - Global language of business
Identify Share
• Unique
• Brandowner
• Verified by GS1
• Product data pools
• Capture once
• Share with everybody in a
standardised way
• Single source of truth
• High data quality
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Product code
→ GS1 barcode
• GTIN (Global Trade
Item Number)
• Same as EAN code
Location code
• GLN (Global Location Number)
• Company, storage
Shipping code
• SSCC (Serial Shipping
Container Code)
• Expires after shipment
GS1 codes, the only worldwide
accepted identification
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An ever-growing need for product data
Data
Time
Efficiency
Logistical
information
Legislation
Consumer
information
Consumer
Trust
Label
information
Digital
assets
Environmental
claims
Upselling
Loyalty
programmes/
Reviews
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QR barcode is coming
• Inventory Management
• Traceability
• Safety / Recalls
• Sustainability
• Consumer Engagement
• Improved Packaging
• Authentication (anti-counterfeit)
• More product information online
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Identification
Linking the Digital Product Passport to
the physical item
Sharing product data
• Product data
• Location data
• Dynamic data
Event data
Who, what, where, why, how
Digital Product
Passport is coming
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What can we do
for you?
• Maintain the common language helping you to
uniquely identify, describe and track anything,
creating greater trust for everyone
• Deliver the GS1 codes, unique (Verified by GS1)
and worldwide
• Share data: GS1 Data Source
• And remember: we are not for profit, not the
owner of data, for and from companies
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Boost your online sales
Clear data with GS1
Contact
Amsterdamseweg 206 | 1182 HL Amstelveen | www.gs1.nl | [email protected] | 020 511 38 20
GS1 Nederland