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GS1 - WWV23

Marketing OGZ
April 03, 2023
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GS1 - WWV23

Marketing OGZ

April 03, 2023
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  1. Clear data with GS1 • Building customer trust and safety,

    correct product data, lower returns • Preferred supplier – GS1 product identification required for sales at Amazon and bol.com • For more efficient and future-proof supply chains • Work together on the digital, sustainable agenda • International not-for-profit partner, 116 countries
  2. GS1 - Global language of business Identify Share • Unique

    • Brandowner • Verified by GS1 • Product data pools • Capture once • Share with everybody in a standardised way • Single source of truth • High data quality
  3. Product code → GS1 barcode • GTIN (Global Trade Item

    Number) • Same as EAN code Location code • GLN (Global Location Number) • Company, storage Shipping code • SSCC (Serial Shipping Container Code) • Expires after shipment GS1 codes, the only worldwide accepted identification
  4. An ever-growing need for product data Data Time Efficiency Logistical

    information Legislation Consumer information Consumer Trust Label information Digital assets Environmental claims Upselling Loyalty programmes/ Reviews
  5. QR barcode is coming • Inventory Management • Traceability •

    Safety / Recalls • Sustainability • Consumer Engagement • Improved Packaging • Authentication (anti-counterfeit) • More product information online
  6. Identification Linking the Digital Product Passport to the physical item

    Sharing product data • Product data • Location data • Dynamic data Event data Who, what, where, why, how Digital Product Passport is coming
  7. What can we do for you? • Maintain the common

    language helping you to uniquely identify, describe and track anything, creating greater trust for everyone • Deliver the GS1 codes, unique (Verified by GS1) and worldwide • Share data: GS1 Data Source • And remember: we are not for profit, not the owner of data, for and from companies
  8. Boost your online sales Clear data with GS1 Contact Amsterdamseweg

    206 | 1182 HL Amstelveen | www.gs1.nl | [email protected] | 020 511 38 20 GS1 Nederland