EDM Monitor 2013 - DJ's (free version)

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EDM MONITOR ! DJ’S | FESTIVALS | EVENTS | LABELS INTERNET AND SOCIAL MEDIA PERFORMANCE

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KEY FINDINGS ! • The #1 DJ of the DJ Mag Top 100 in 2013 is ranked at 12 in the list. • Daft Punk climbed during the year due to the single and album release however they were not able to maintain their position throughout the whole year. It seems there’s a lack of community management. • Relative new artists are the quick risers in 2013. Skrillex, Nicky Romero, Dimitri Vegas & Like Mike, Zedd, EDX, Tommyknocker and Avicii are the quick risers in particular. • Fatboy Slim shows the the biggest decrease of reputation in 2013 due to the switch of his Twitterhandle to another Twitterhandle. In the next few months his repuation is expected to rise. • The absolute growth on Facebook of DJ’s show some quick risers. • The relative growth on Facebook of DJ’s show some outperformers such as W&W, Nicky Romero, Nervo, Alesso, Hardwell. Establised artists like Armin van Buuren, David Guetta, Tiesto, Markus Schulz grew significant slower in 2013. • The average relative growth of the DJ’s measured on Facebook is about 60%. The average relative growth of the DJ’s measured on Twitter is about 77%. • The Klout Score of many DJ’s went up in 2013. • Still a lot of DJ’s show signs of questionable data (most of the time fake followers). Chuckie, Marco V, Ronski Speed, BT, Partyraiser, Boy George, Bobby Burns, Patrick Hagenaar, Glenn Morrison and Roger Shah show the most significant signs of outperformance. • Young artists under 27 are performing significant better on Facebook than older artists over 27. • There is a correlation between the Facebook performance of a DJ and the position of a DJ in the DJ Mag Top 100 in 2013. • Tiesto’s potential social value has reached a staggering value of over 100 Million Euro. (c) 2014 Rankingz an initiative of DDMCA and Jibe Company | All Rights Reserved | contact: [email protected] Version 1.1 updated 15/1/2014

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Extra notes ! ๏ Rankingz analysed over 350 DJ’s in 2013. ๏ Not all new entries of the DJ Mag Top 100 in 2013 are measured. This includes the following DJ’s: Andrew Rayel, Antoine, Bl3nd, Diego Miranda, Dillon Francis, Diplo, DJs From Mars, Gunz For Hire, Heatbeat, Martin Garrix, Mike Candys, Project 46, Quentin Mosimann, Ran-D, Solarstone, Stafford Brothers, Tenashar, Tiddey, Tommy Trash, Vicetone, Wasted Penguinz, Wildstylez. ๏ Rankingz Index or Rankingz Score measures the reputation of a DJ. Therefore, a number of performance indicators are measured for each DJ, such as: ! ˒ Influence of a DJ, expressed in the Klout Score among other things: ! ‣ Development of the fan base of a brand ‣ Development of the buzz around a brand, or the share of voice of a brand within the group of peers. ‣ Please note that the measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list. ! ๏ The reputation score aims to provide more insight into aspects such as: ! • Presence or reach or awareness - how ‘big’ is the DJ online, based on measuring its fan base on various channels • Activity – how active is a DJ or how much activity is there concerning the DJ • Engagement – how many active fans are there and how often is the DJ mentioned in their messages ! ๏ Klout Score. What does it actually do? Klout serves as an indicator for a number of things, by indicating the extent to which a DJ is: capability of creating relevant content and establishing relationships on social media sites in a consistent manner, capability of developing a relevant target audience that cares enough to share the content of the DJ and considered ‘influential’, based on the content shared by others. (c) 2014 Rankingz an initiative of DDMCA and Jibe Company | All Rights Reserved | contact: [email protected] Version 1.1 updated 15/1/2014

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