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Culture Deck
Last update 2025.04.15
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Copyright © Star Music Entertainment Inc. All rights reserved.
Contents î! 01 Company ˆ>kdDf
02 Mission ß÷çó
03 Business ‰m9Ë
04 Strategy ‰m&e
05 Culture DT⁄ûÍO°…
06 Recruit ¡(kdDf
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Company
ˆ>kdDf
Copyright © Star Music Entertainment Inc. All rights reserved.
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Copyright © Star Music Entertainment Inc. All rights reserved.
Company ˆ>‡†
ˆ>
*ˆ>¹¿üßåü¸Ã¯û¨ó¿Æ¤óáóÈ
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!− Ps
ãhÖày CEO
2011tk¨ó¿Æ¤óáóÈ4nU›j‰ïý'™˜X*ˆ>¹¿üßåü¸Ã¯û¨ó¿Æ¤óáóÈ™umum„oCEOhWf¯ê¨¤¿üûDJû¢üÆ£¹È—¹¿ÃÕhh‡k¹¿üßåü¸Ã¯nU›j‰zU™îY
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19sK›nDJ;Õ™Lf*ˆ>¹¿üßåü¸Ã¯û¨ó¿Æ¤óáóÈnum˜k¸ç¤óþ(oó}û·çüÈÕ;û¯ê¨¤¿ü¨³Îßü™øk‰m™KłQ‰~_•f!kfy%˙+‡ÅSW¨ó¿Æ¤óáóÈûó}mLg;“gM‰ºP²‡LFWøk ·çüÈÕ;&ýBã
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Copyright © Star Music Entertainment Inc. All rights reserved.
Company L¶áóÐü
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Copyright © Star Music Entertainment Inc. All rights reserved.
Company ¿i
^W - ¢¸¢Óë
~ä - ~ämj(
⁄0Ý - 7Ûüàº
51
45
32
28
26
23
18
15
15
10
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
um˝w˜
2011.04
¹¿üßåü¸Ã¯um
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2012.04
CD©ò™‰Ëó}‰mx,<Âe
2013.10
Öí°áÇ£¢…Jnú?K›¤óÕë¨óµüÞü±Æ£ó°‰m™¹¿üÈ
2015.06
¸ãÑóá¤Én³óÆóÄ™záY‰HANABI PROJECT™z³
2016.8
DJ MoeLULTRA JAPANkå,ºtú
2017.04
EDC CHINA™oX†wn¤ÙóȈ4gTikTokhúˆD·çüÈÕ;‰m™¹¿üÈ
2017.10
TikTokLå,gµüÓ¹Ðł‰Ë
;jÈÔï
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Copyright © Star Music Entertainment Inc. All rights reserved.
Company ¿i
^W - ¢¸¢Óë
~ä - ~ämj(
⁄0Ý - 7Ûüàº
51
45
32
28
26
23
18
15
15
10
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
á'˜ ˝ þ(
2020.02
FX_~D September¿PoiF`D
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2020.08
TikTokhMCNQàPWStar Creationz³·çüÈÕ;‰m™U›ká'
2022.04
KL¯êüàÑó 1knat„
LTBSÉéÞ;LLk¡(U„‰
2022.11
Star CreationnÏÕ©íïüp3º™†4
2022.12
YouTubehMCNQ™àPþÜ×éÃÈÕ©üà™U›ká'
2024.04
TIkTok¯ê¨¤Æ£ÖÑüÈÊük“ı
2024.06
*ˆ> Ridge-ihÇ,mÙÐ:k‹−°ëüפó
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Mission
ß÷çó
Copyright © Star Music Entertainment Inc. All rights reserved.
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Excite
the world
with
entertainment.
L ™¸K[‰¨ó¿á™
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hDF¨ó¿áB]nBo×éÃÈÕ©üàL ‘cf‡ý…™~_Dg‡ ‘−~[fi(DJL}ò™djP‹Fk°WDÞü±ÃÈ—°…™djN*en
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]fij*e™"‰fÁ_aop−ıQfDM~Y
Mission ¹¿üßåü¸Ã¯nß÷çó
Copyright © Star Music Entertainment Inc. All rights reserved.
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Business
‰m9Ë
Copyright © Star Music Entertainment Inc. All rights reserved. 10
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Copyright © Star Music Entertainment Inc. All rights reserved. 11
Business ¹¿üßåü¸Ã¯n‰m
Music Business
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Short Movie Marketing
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ÏÕ©íïü3º™–H‰mL'ˆnMCN Star Creation
™K¶WmnÑüÈÊühWf·çüÈÕ;×éÃÈÕ©üàkJQ‰Þü±Æ£ó°/ô™LcfD~Y
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¢¤Éë°ëü× Hey! Say! JUMP
n29th·ó°ën}òn\^û\ò™@^¢üÆ£¹È FX_~D
hq gKłQ‰
Riot GamesLÐłY‰²üà½ÕÈ League Of Legendˆï¤ëÉêÕÈ
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Business ó}‰m
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User
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Business ó}‰m
Ǹ¿ëkyW_äMá™8hY‰IP&e‰m
Apple MusicûSpotifyûAmazon MusicûLINE MUSICjinµÖ¹¯ê×·çóâÇënDSPǸ¿ëµüÓ¹×íФÀ kfS>L@ Y‰ó}IPnMá™LD“˜pkÜXfz˜Y‰ä(Ž™ÎÊhY‰Ó¸Í¹âÇëkyW_ïü¯ÕíühS6™ËÉWfD~Y
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Copyright © Star Music Entertainment Inc. All rights reserved. 14
Business ó}‰m
½ü·ãëк™MwSY¢üÆ£¹ÈL@^
TBSÉéÞn;LL™Ù†_KL¯êüàÑó™oX†Local Campione—~d−jiTikTok—·çüÈÕ;×éÃÈÕ©üà
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KL¯êüàÑó Local Campione ~d− A˜n«üÆó
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Platform
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Business ·çüÈÕ;Þü±Æ£ó°/ô‰m
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Copyright © Star Music Entertainment Inc. All rights reserved. 17
Business ·çüÈÕ;Þü±Æ£ó°/ô‰m
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Business ·çüÈÕ;Þü±Æ£ó°/ô‰m
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î „‡fiHD
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Couple, Vlog
Dance
Magic Fashion
Animal
Gourmet, Food
Dance Dance
OTAKU, Anime
Idol, Dance
Copyright © Star Music Entertainment Inc. All rights reserved. 19
Business ·çüÈÕ;Þü±Æ£ó°/ô‰m
·çüÈÕ;×éÃÈÕ©üàg;“Y‰
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Copyright © Star Music Entertainment Inc. All rights reserved. 20
Business ¯é¤¢óÈûÑüÈÊü
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Strategy
‰m&e
Copyright © Star Music Entertainment Inc. All rights reserved. 21
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0.7 Fƒ
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Copyright © Star Music Entertainment Inc. All rights reserved. 22
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ý–&‰Õ;…J4‘!n¨û 2024tB¹n¤ó¿üÍÃÈ…J4‘!–3
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23
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ß÷çónþ
þ( *e
·çüÈÕ;…J+¤óÕë¨óµüÞü±g‰má'
ÒÃȳóÆóÄnuú
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AIáÇ£¢½êåü·çó«óÑËünºË
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ショート動画のインフルエンサーマーケティングおよび
広告代理業に注力し事業拡大
AI技術を活用したマーケティング手法を開発しオート
メーションを実
ショート動画マーケティングで培った知見をもとに
ヒット曲・ヒットコンテンツを創出する
コンテンツホルダーとしてのポジションを活かし、
ストックビジネス最大
デ ジタル媒体を統合的に扱い、マス媒体と連携したトー
タルコミュニケーション手法を確立
AIを活用したインフルエンサーマーケティングコミュニ
ケーションプランを作成できるシステムを構
チャ ネルを横断したクロスセルの促進
ヒットコンテンツから派生したMDやライセンスアウト
などビジネスを拡張
スターミュージックの認知の拡大・ブランドの確
メ ディアプラン・クリエイティブ・ソリューション・イ
ンフルエンサーマーケティングすべてにおいてAIによる
自動化手法を確立する
グローバル展開も含めた統合的な体制強
ア ジア市場を起点としたグローバルコンテンツの展開
世界で活躍するアーティスト・クリエイターの創
Phase 1 Phase 2 Phase 3
IPû³óÆóÄ4
Þü±Æ£ó°4
Strategy Þ¤ë¹Èüó
Copyright © Star Music Entertainment Inc. All rights reserved. 24
IPhÞü±Æ£ó°™økLk°_j¨ó¿áL™uú
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Copyright © Star Music Entertainment Inc. All rights reserved. 25
Strategy S>n7
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Culture
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Culture Our Values
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Copyright © Star Music Entertainment Inc. All rights reserved. 29
Culture áóÐünð
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Culture >–¤ÙóÈ
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Culture ú,Å1û‘)ı˜
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Recruit
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Recruit ¡(×í»¹
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Weˇre HIRING!