リテンション率を2倍にするための2つの視点

by Hiroki Matsue

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Ϧςϯγϣϯ཰Λ 2ഒʹ͢ΔͨΊͷ2ͭͷࢹ఺ দߐ޺थ CIO, Housmart Inc. Nov 15, 2017 Growth Hack Talks #7 ෆಈ࢈ςοΫ×ΞϓϦಛू

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)JSPLJ.BUTVF !NBDT@ ϓϩμΫτ։ൃ w άϩʔεϋοΫ w ։ൃ w ΞϓϦ w Πϯϑϥ

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• தݹϚϯγϣϯΛചങͰ͖ΔαʔϏε • ͓෦԰୳͔͠Βߪೖ·ͰҰׅαϙʔτ • ػցֶशʹΑΔ͓෦԰ͷదਖ਼૬৔Ձ͕֨ݟΒΕΔ • ౦ژ23۠ɺԣ඿ɾ઒࡚ͷ͓෦԰Λ΄΅શͯऔѻ • ͔͠΋ɺଞࣾͱൺֱͯ͠ख਺ྉ͕൒ֹʙ࠷େ̌ԁ

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ച্1೥Ͱ4ഒ

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˞ෆಈ࢈ചങͷձһ ֫ಘ$1"ۀքฏۉ dສԁ ೥൒Ͱձһ਺ສਓΛಥഁ

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ࠓ೔࿩͍ͨ͜͠ͱ

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2ͭͷࢹ఺͔Β ʮ෼͔Βͳ͍ʯΛͳͨ͘͠Β Α͔ͬͨͱ͍͏࿩

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ࠓ೔࿩͞ͳ͍͜ͱ

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Ϣʔβͷ֫ಘํ๏ ࡉ͔͍ҰͭҰͭͷख๏

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ϚϯγϣϯߪೖΞϓϦͷۤ࿑

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Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ

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͍͖ͳΓͰ͕͢

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͜͜Ͱ໰୊Ͱ͢

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͜ͷϚϯγϣϯͷ͓෦԰ͷ ചग़Ձ֨͸ʁ

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ϫʔϧυγςΟλϫʔζ ޿͞: 64.79ᶷ(นਊ) όϧίχʔ: 13.0ᶷ ޲͖: ੢޲͖ ؒऔΓ: 1LDK+WIC ֊਺: 5֊/42֊ݐͯ ங೥਺: ங11೥ ࠷دӺ: ඼઒Ӻ ెา13෼(ઐ༻όε༗)

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ਖ਼ղ͸

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8,680ສԁ

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Ͱ͸ͳ͘

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5,680ສԁ ֹ݄໿ 20.7 ສԁ (ϩʔϯɾॾܦඅࠐ)

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5,680ສԁ ޿͞: 64.79ᶷ(นਊ) ޲͖: ੢޲͖ ؒऔΓ: 1LDK+WIC ֊਺: 5֊/42֊ݐͯ ங೥਺: ங11೥ ࠷دӺ: ඼઒Ӻ ెา13෼(ઐ༻όε༗) ݟํ͕෼͔Βͳ͍ ൑அͰ͖ͳ͍

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Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ

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ʮͲ͜ͰʁͲΕΛʁʯ  ʮὃ͞Εͨ͘ͳ͍ʯ Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ

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Ϣʔβ͕ମݧ͢Δ ʮ෼͔Βͳ͍ʯΛ ͳ͘͢

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Ϣʔβ͕ମݧ͢Δ2ͭͷ ʮ෼͔Βͳ͍ʯ

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Ϛϯγϣϯͷબͼํ͕ ΞϓϦͷ࢖͍ํ͕ ෼͔Βͳ͍

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ΞϓϦ΁ͷཧղ౓ Ϛϯγϣϯߪೖ΁ͷ ཧղ౓

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Ϣʔβͷঢ়ଶ

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ΞϓϦ΁ͷཧղ౓ Ϛϯγϣϯߪೖ΁ͷ ཧղ౓ ༧ࢉ͕෼͔Δ ૬৔͕෼͔Δ ΞϓϦΛཧղ ͓ಘʹങ͑ͨ

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ʮ෼͔Βͳ͍ʯ͕ ଓ͘ͱɾɾ

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ΞϓϦ΁ͷཧղ౓ Ϛϯγϣϯߪೖ΁ͷ ཧղ౓ ʮΑ͘෼͔ΒΜʯ ʮଞࣾͰങ͍·͢ʯ ʮ༧ࢉΦʔόʔͯͨ͠ʯ

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ʮങ͍͍ͨʯͷʹ ങ͑ͳ͍

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ʮങ͍͍ͨʯΛ ׎͑ΔͨΊʹ

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ϚδοΫφϯόʔ෼ੳ Ϧςϯγϣϯ཰ Ϣʔβʔ਺

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ίΞόϦϡʔΛཧղ Ϧςϯγϣϯ཰্͕͕Δ

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Ϧςϯγϣϯ཰ Ϣʔβ਺ Ϧςϯγϣϯ཰͕ ߴ͍ΞΫγϣϯ

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Ϧςϯγϣϯ཰ Ϣʔβ਺ ૿΍͍ͨ͠

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ҼՌؔ܎ ϝοηʔδΛ ૹΔ ߪೖʁ ߪೖͷܖ໿ ܖ໿ʹ ϝοηʔδ͕ ඞཁ

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Ϧςϯγϣϯ཰ Ϣʔβ਺ ݟֶɺߪೖͳͲ

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Ϧςϯγϣϯ཰ Ϣʔβ਺ ͓ؾʹೖΓɺ ৚݅௥ՃͳͲ

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ΞϓϦ΁ͷཧղ౓ Ϛϯγϣϯߪೖ΁ͷ ཧղ౓ ձһొ࿥ ͓ؾʹೖΓ ݟֶ ߪೖ ϩʔϯ৹ࠪ etc.. εςοϓΛ෼ղ

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ΞϓϦ΁ͷཧղ౓ Ϛϯγϣϯߪೖ΁ͷ ཧղ౓ ૬৔͕෼͔Δ ʮͩ͜ΘΓ৚݅Λ ࡞੒͠·͠ΐ͏ʯ

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ΞϓϦ΁ͷཧղ౓ Ϛϯγϣϯߪೖ΁ͷ ཧղ౓ ΞϓϦΛཧղ ʮϩʔϯͷࣄલ৹ࠪΛ ͓͖ͯ͠·͠ΐ͏ʯ

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ϢʔβΛ෼ྨͯ͠ ܁Γฦ͠ ίϛϡχέʔγϣϯ

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෼ྨޙͷΞΫγϣϯ • ؾ͍ͮͯ΋Β͏ɺཧղΛਂΊͯ΋Β͏ • ো֐ΛݮΒ͢

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ಛఆͷεςοϓͰ ෳ਺੾Γޱ͔Β Կ౓͔Ξϓϩʔν ϓογϡ௨஌

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ΞϓϦ಺ϝοηʔδ

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ো֐ΛݮΒ͢ ϝʔϧͬͯʁ

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ίΞόϦϡʔʹ ḷΓண͍ͯ΋Β͏

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ʮങ͍͍ͨʯΛ ׎͑Δ

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औΓ૊Μͩ݁Ռ

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Ϧςϯγϣϯ཰ 1 2 3 4 5 6 7 8 9 10 11 12 13 14

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1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 ݟֶϢʔβ਺

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ϚϯγϣϯߪೖҎ֎Ͱ΋ • ମݧճ਺ͷগͳ͍ɺ·ͨ͸୯Ձ͕ߴ͍঎ࡐ • ళ಄Ͱͷηʔϧε͕ॏཁͳαʔϏε • ݁ࠗɺंɺetc ঎඼ʹ͍ͭͯ஌ͬͯ΋Β͏