リテンション率を2倍にするための2つの視点
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Hiroki Matsue
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ϦςϯγϣϯΛ 2ഒʹ͢ΔͨΊͷ2ͭͷࢹ দߐथ CIO, Housmart Inc. Nov 15, 2017 Growth Hack Talks #7 ෆಈ࢈ςοΫ×ΞϓϦಛू
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)JSPLJ.BUTVF !NBDT@ ϓϩμΫτ։ൃ w άϩʔεϋοΫ w ։ൃ w ΞϓϦ w Πϯϑϥ
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• தݹϚϯγϣϯΛചങͰ͖ΔαʔϏε • ͓෦୳͔͠Βߪೖ·ͰҰׅαϙʔτ • ػցֶशʹΑΔ͓෦ͷదਖ਼૬Ձ͕֨ݟΒΕΔ • ౦ژ23۠ɺԣɾ࡚ͷ͓෦Λ΄΅શͯऔѻ • ͔͠ɺଞࣾͱൺֱͯ͠खྉֹ͕ʙ࠷େ̌ԁ
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ച্1Ͱ4ഒ
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˞ෆಈ࢈ചങͷձһ ֫ಘ$1"ۀքฏۉ dສԁ ͰձһສਓΛಥഁ
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ࠓ͍ͨ͜͠ͱ
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2ͭͷࢹ͔Β ʮ͔Βͳ͍ʯΛͳͨ͘͠Β Α͔ͬͨͱ͍͏
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ࠓ͞ͳ͍͜ͱ
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Ϣʔβͷ֫ಘํ๏ ࡉ͔͍ҰͭҰͭͷख๏
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ϚϯγϣϯߪೖΞϓϦͷۤ࿑
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Ϣʔβෆಈ࢈ͷ͕ࣝඞཁ
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͍͖ͳΓͰ͕͢
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͜͜ͰͰ͢
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͜ͷϚϯγϣϯͷ͓෦ͷ ചग़Ձ֨ʁ
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ϫʔϧυγςΟλϫʔζ ͞: 64.79ᶷ(นਊ) όϧίχʔ: 13.0ᶷ ͖: ͖ ؒऔΓ: 1LDK+WIC ֊: 5֊/42֊ݐͯ ங: ங11 ࠷دӺ: Ӻ ెา13(ઐ༻όε༗)
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ਖ਼ղ
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8,680ສԁ
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Ͱͳ͘
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5,680ສԁ ֹ݄ 20.7 ສԁ (ϩʔϯɾॾܦඅࠐ)
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5,680ສԁ ͞: 64.79ᶷ(นਊ) ͖: ͖ ؒऔΓ: 1LDK+WIC ֊: 5֊/42֊ݐͯ ங: ங11 ࠷دӺ: Ӻ ెา13(ઐ༻όε༗) ݟํ͕͔Βͳ͍ அͰ͖ͳ͍
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Ϣʔβෆಈ࢈ͷ͕ࣝඞཁ
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ʮͲ͜ͰʁͲΕΛʁʯ ʮὃ͞Εͨ͘ͳ͍ʯ Ϣʔβෆಈ࢈ͷ͕ࣝඞཁ
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Ϣʔβ͕ମݧ͢Δ ʮ͔Βͳ͍ʯΛ ͳ͘͢
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Ϣʔβ͕ମݧ͢Δ2ͭͷ ʮ͔Βͳ͍ʯ
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Ϛϯγϣϯͷબͼํ͕ ΞϓϦͷ͍ํ͕ ͔Βͳ͍
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ΞϓϦͷཧղ Ϛϯγϣϯߪೖͷ ཧղ
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Ϣʔβͷঢ়ଶ
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ΞϓϦͷཧղ Ϛϯγϣϯߪೖͷ ཧղ ༧ࢉ͕͔Δ ૬͕͔Δ ΞϓϦΛཧղ ͓ಘʹങ͑ͨ
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ʮ͔Βͳ͍ʯ͕ ଓ͘ͱɾɾ
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ΞϓϦͷཧղ Ϛϯγϣϯߪೖͷ ཧղ ʮΑ͔͘ΒΜʯ ʮଞࣾͰങ͍·͢ʯ ʮ༧ࢉΦʔόʔͯͨ͠ʯ
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ʮങ͍͍ͨʯͷʹ ങ͑ͳ͍
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ʮങ͍͍ͨʯΛ ͑ΔͨΊʹ
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ϚδοΫφϯόʔੳ Ϧςϯγϣϯ Ϣʔβʔ
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ίΞόϦϡʔΛཧղ Ϧςϯγϣϯ্͕͕Δ
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Ϧςϯγϣϯ Ϣʔβ Ϧςϯγϣϯ͕ ߴ͍ΞΫγϣϯ
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Ϧςϯγϣϯ Ϣʔβ ૿͍ͨ͠
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ҼՌؔ ϝοηʔδΛ ૹΔ ߪೖʁ ߪೖͷܖ ܖʹ ϝοηʔδ͕ ඞཁ
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Ϧςϯγϣϯ Ϣʔβ ݟֶɺߪೖͳͲ
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Ϧςϯγϣϯ Ϣʔβ ͓ؾʹೖΓɺ ݅ՃͳͲ
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ΞϓϦͷཧղ Ϛϯγϣϯߪೖͷ ཧղ ձһొ ͓ؾʹೖΓ ݟֶ ߪೖ ϩʔϯ৹ࠪ etc.. εςοϓΛղ
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ΞϓϦͷཧղ Ϛϯγϣϯߪೖͷ ཧղ ૬͕͔Δ ʮͩ͜ΘΓ݅Λ ࡞͠·͠ΐ͏ʯ
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ΞϓϦͷཧղ Ϛϯγϣϯߪೖͷ ཧղ ΞϓϦΛཧղ ʮϩʔϯͷࣄલ৹ࠪΛ ͓͖ͯ͠·͠ΐ͏ʯ
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ϢʔβΛྨͯ͠ ܁Γฦ͠ ίϛϡχέʔγϣϯ
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ྨޙͷΞΫγϣϯ • ؾ͍ͮͯΒ͏ɺཧղΛਂΊͯΒ͏ • োΛݮΒ͢
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ಛఆͷεςοϓͰ ෳΓޱ͔Β Կ͔Ξϓϩʔν ϓογϡ௨
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ΞϓϦϝοηʔδ
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োΛݮΒ͢ ϝʔϧͬͯʁ
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ίΞόϦϡʔʹ ḷΓண͍ͯΒ͏
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ʮങ͍͍ͨʯΛ ͑Δ
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औΓΜͩ݁Ռ
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Ϧςϯγϣϯ 1 2 3 4 5 6 7 8 9 10 11 12 13 14
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1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 ݟֶϢʔβ
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ϚϯγϣϯߪೖҎ֎Ͱ • ମݧճͷগͳ͍ɺ·ͨ୯Ձ͕ߴ͍ࡐ • ళ಄Ͱͷηʔϧε͕ॏཁͳαʔϏε • ݁ࠗɺंɺetc ʹ͍ͭͯͬͯΒ͏
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Ϣʔβ͕ମݧ͢Δ ʮ͔Βͳ͍ʯΛ ͳ͘͢
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ͪͳΈʹ ࠷ॳͷ
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ਪఆՁ֨Ͱ҆৺
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ࠓ͔ͨͬͨ͜͠ͱ
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2ͭͷࢹ͔Β ʮ͔Βͳ͍ʯΛͳͨ͘͠Β Α͔ͬͨͱ͍͏
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Ϣʔβ͕ମݧ͢Δ ʮ͔Βͳ͍ʯΛ ͳͯ͘͠
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ίΞόϦϡʔʹ ḷΓண͍ͯΒ͏
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We are hiring! ϋεϚʔτ@wantedly