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リテンション率を2倍にするための2つの視点

Hiroki Matsue
November 15, 2017

 リテンション率を2倍にするための2つの視点

「Growth Hack Talks #7 不動産テック×アプリ特集」で使った資料です。
https://repro.connpass.com/event/70387/

Hiroki Matsue

November 15, 2017
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  1. Ϧςϯγϣϯ཰Λ
    2ഒʹ͢ΔͨΊͷ2ͭͷࢹ఺
    দߐ޺थ
    CIO, Housmart Inc.
    Nov 15, 2017
    Growth Hack Talks #7 ෆಈ࢈ςοΫ×ΞϓϦಛू

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  2. )JSPLJ.BUTVF !NBDT@

    ϓϩμΫτ։ൃ
    w άϩʔεϋοΫ
    w ։ൃ
    w ΞϓϦ
    w Πϯϑϥ

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  4. • தݹϚϯγϣϯΛചങͰ͖ΔαʔϏε
    • ͓෦԰୳͔͠Βߪೖ·ͰҰׅαϙʔτ
    • ػցֶशʹΑΔ͓෦԰ͷదਖ਼૬৔Ձ͕֨ݟΒΕΔ
    • ౦ژ23۠ɺԣ඿ɾ઒࡚ͷ͓෦԰Λ΄΅શͯऔѻ
    • ͔͠΋ɺଞࣾͱൺֱͯ͠ख਺ྉ͕൒ֹʙ࠷େ̌ԁ

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  5. View Slide

  6. ച্1೥Ͱ4ഒ

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  7. ˞ෆಈ࢈ചങͷձһ
    ֫ಘ$1"ۀքฏۉ
    dສԁ
    ೥൒Ͱձһ਺ສਓΛಥഁ

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  8. ࠓ೔࿩͍ͨ͜͠ͱ

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  9. 2ͭͷࢹ఺͔Β
    ʮ෼͔Βͳ͍ʯΛͳͨ͘͠Β
    Α͔ͬͨͱ͍͏࿩

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  10. ࠓ೔࿩͞ͳ͍͜ͱ

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  11. Ϣʔβͷ֫ಘํ๏
    ࡉ͔͍ҰͭҰͭͷख๏

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  12. ϚϯγϣϯߪೖΞϓϦͷۤ࿑

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  13. Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ

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  14. ͍͖ͳΓͰ͕͢

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  15. ͜͜Ͱ໰୊Ͱ͢

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  16. ͜ͷϚϯγϣϯͷ͓෦԰ͷ
    ചग़Ձ֨͸ʁ

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  17. ϫʔϧυγςΟλϫʔζ
    ޿͞: 64.79ᶷ(นਊ)
    όϧίχʔ: 13.0ᶷ
    ޲͖: ੢޲͖
    ؒऔΓ: 1LDK+WIC
    ֊਺: 5֊/42֊ݐͯ
    ங೥਺: ங11೥
    ࠷دӺ: ඼઒Ӻ ెา13෼(ઐ༻όε༗)

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  18. ਖ਼ղ͸

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  19. 8,680ສԁ

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  20. Ͱ͸ͳ͘

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  21. 5,680ສԁ
    ֹ݄໿ 20.7 ສԁ
    (ϩʔϯɾॾܦඅࠐ)

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  22. 5,680ສԁ
    ޿͞: 64.79ᶷ(นਊ)
    ޲͖: ੢޲͖
    ؒऔΓ: 1LDK+WIC
    ֊਺: 5֊/42֊ݐͯ
    ங೥਺: ங11೥
    ࠷دӺ: ඼઒Ӻ ెา13෼(ઐ༻όε༗)
    ݟํ͕෼͔Βͳ͍
    ൑அͰ͖ͳ͍

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  23. Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ

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  24. ʮͲ͜ͰʁͲΕΛʁʯ

    ʮὃ͞Εͨ͘ͳ͍ʯ
    Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ

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  25. Ϣʔβ͕ମݧ͢Δ
    ʮ෼͔Βͳ͍ʯΛ
    ͳ͘͢

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  26. Ϣʔβ͕ମݧ͢Δ2ͭͷ
    ʮ෼͔Βͳ͍ʯ

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  27. Ϛϯγϣϯͷબͼํ͕
    ΞϓϦͷ࢖͍ํ͕
    ෼͔Βͳ͍

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  28. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓

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  29. Ϣʔβͷঢ়ଶ

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  30. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ༧ࢉ͕෼͔Δ
    ૬৔͕෼͔Δ
    ΞϓϦΛཧղ
    ͓ಘʹങ͑ͨ

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  31. ʮ෼͔Βͳ͍ʯ͕
    ଓ͘ͱɾɾ

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  32. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ʮΑ͘෼͔ΒΜʯ
    ʮଞࣾͰങ͍·͢ʯ
    ʮ༧ࢉΦʔόʔͯͨ͠ʯ

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  33. ʮങ͍͍ͨʯͷʹ
    ങ͑ͳ͍

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  34. ʮങ͍͍ͨʯΛ
    ׎͑ΔͨΊʹ

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  35. ϚδοΫφϯόʔ෼ੳ
    Ϧςϯγϣϯ཰
    Ϣʔβʔ਺

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  36. ίΞόϦϡʔΛཧղ
    Ϧςϯγϣϯ཰্͕͕Δ

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  37. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    Ϧςϯγϣϯ཰͕
    ߴ͍ΞΫγϣϯ

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  38. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    ૿΍͍ͨ͠

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  39. ҼՌؔ܎
    ϝοηʔδΛ
    ૹΔ
    ߪೖʁ
    ߪೖͷܖ໿
    ܖ໿ʹ
    ϝοηʔδ͕
    ඞཁ

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  40. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    ݟֶɺߪೖͳͲ

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  41. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    ͓ؾʹೖΓɺ
    ৚݅௥ՃͳͲ

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  42. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ձһొ࿥
    ͓ؾʹೖΓ
    ݟֶ
    ߪೖ
    ϩʔϯ৹ࠪ
    etc..
    εςοϓΛ෼ղ

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  43. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ૬৔͕෼͔Δ
    ʮͩ͜ΘΓ৚݅Λ
    ࡞੒͠·͠ΐ͏ʯ

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  44. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ΞϓϦΛཧղ
    ʮϩʔϯͷࣄલ৹ࠪΛ
    ͓͖ͯ͠·͠ΐ͏ʯ

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  45. ϢʔβΛ෼ྨͯ͠
    ܁Γฦ͠
    ίϛϡχέʔγϣϯ

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  46. ෼ྨޙͷΞΫγϣϯ
    • ؾ͍ͮͯ΋Β͏ɺཧղΛਂΊͯ΋Β͏
    • ো֐ΛݮΒ͢

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  47. ಛఆͷεςοϓͰ
    ෳ਺੾Γޱ͔Β
    Կ౓͔Ξϓϩʔν
    ϓογϡ௨஌

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  48. ΞϓϦ಺ϝοηʔδ

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  49. ো֐ΛݮΒ͢
    ϝʔϧͬͯʁ

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  50. ίΞόϦϡʔʹ
    ḷΓண͍ͯ΋Β͏

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  51. ʮങ͍͍ͨʯΛ
    ׎͑Δ

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  52. औΓ૊Μͩ݁Ռ

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  53. Ϧςϯγϣϯ཰
    1 2 3 4 5 6 7 8 9 10 11 12 13 14

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  54. 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9


    ݟֶϢʔβ਺

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  55. ϚϯγϣϯߪೖҎ֎Ͱ΋
    • ମݧճ਺ͷগͳ͍ɺ·ͨ͸୯Ձ͕ߴ͍঎ࡐ
    • ళ಄Ͱͷηʔϧε͕ॏཁͳαʔϏε
    • ݁ࠗɺंɺetc
    ঎඼ʹ͍ͭͯ஌ͬͯ΋Β͏

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  56. Ϣʔβ͕ମݧ͢Δ
    ʮ෼͔Βͳ͍ʯΛ
    ͳ͘͢

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  57. ͪͳΈʹ
    ࠷ॳͷ໰୊

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  58. ਪఆՁ֨Ͱ҆৺

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  59. ࠓ೔࿩͔ͨͬͨ͜͠ͱ

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  60. 2ͭͷࢹ఺͔Β
    ʮ෼͔Βͳ͍ʯΛͳͨ͘͠Β
    Α͔ͬͨͱ͍͏࿩

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  61. Ϣʔβ͕ମݧ͢Δ
    ʮ෼͔Βͳ͍ʯΛ
    ͳͯ͘͠

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  62. ίΞόϦϡʔʹ
    ḷΓண͍ͯ΋Β͏

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  63. We are hiring!
    ϋ΢εϚʔτ@wantedly

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