リテンション率を2倍にするための2つの視点

「Growth Hack Talks #7 不動産テック×アプリ特集」で使った資料です。
https://repro.connpass.com/event/70387/

Transcript

1. Ϧςϯγϣϯ཰Λ
   2ഒʹ͢ΔͨΊͷ2ͭͷࢹ఺
   দߐ޺थ
   CIO, Housmart Inc.
   Nov 15, 2017
   Growth Hack Talks #7 ෆಈ࢈ςοΫ×ΞϓϦಛू
   

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2. )JSPLJ.BUTVF !NBDT@
   
   ϓϩμΫτ։ൃ
   w άϩʔεϋοΫ
   w ։ൃ
   w ΞϓϦ
   w Πϯϑϥ
   

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4. • தݹϚϯγϣϯΛചങͰ͖ΔαʔϏε
   • ͓෦԰୳͔͠Βߪೖ·ͰҰׅαϙʔτ
   • ػցֶशʹΑΔ͓෦԰ͷదਖ਼૬৔Ձ͕֨ݟΒΕΔ
   • ౦ژ23۠ɺԣ඿ɾ઒࡚ͷ͓෦԰Λ΄΅શͯऔѻ
   • ͔͠΋ɺଞࣾͱൺֱͯ͠ख਺ྉ͕൒ֹʙ࠷େ̌ԁ
   

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6. ച্1೥Ͱ4ഒ
   

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7. ˞ෆಈ࢈ചങͷձһ
   ֫ಘ$1"ۀքฏۉ
   dສԁ
   ೥൒Ͱձһ਺ສਓΛಥഁ
   

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8. ࠓ೔࿩͍ͨ͜͠ͱ
   

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9. 2ͭͷࢹ఺͔Β
   ʮ෼͔Βͳ͍ʯΛͳͨ͘͠Β
   Α͔ͬͨͱ͍͏࿩
   

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10. ࠓ೔࿩͞ͳ͍͜ͱ
    

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11. Ϣʔβͷ֫ಘํ๏
    ࡉ͔͍ҰͭҰͭͷख๏
    

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12. ϚϯγϣϯߪೖΞϓϦͷۤ࿑
    

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13. Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ
    

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14. ͍͖ͳΓͰ͕͢
    

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15. ͜͜Ͱ໰୊Ͱ͢
    

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16. ͜ͷϚϯγϣϯͷ͓෦԰ͷ
    ചग़Ձ֨͸ʁ
    

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17. ϫʔϧυγςΟλϫʔζ
    ޿͞: 64.79ᶷ(นਊ)
    όϧίχʔ: 13.0ᶷ
    ޲͖: ੢޲͖
    ؒऔΓ: 1LDK+WIC
    ֊਺: 5֊/42֊ݐͯ
    ங೥਺: ங11೥
    ࠷دӺ: ඼઒Ӻ ెา13෼(ઐ༻όε༗)
    

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18. ਖ਼ղ͸
    

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19. 8,680ສԁ
    

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20. Ͱ͸ͳ͘
    

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21. 5,680ສԁ
    ֹ݄໿ 20.7 ສԁ
    (ϩʔϯɾॾܦඅࠐ)
    

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22. 5,680ສԁ
    ޿͞: 64.79ᶷ(นਊ)
    ޲͖: ੢޲͖
    ؒऔΓ: 1LDK+WIC
    ֊਺: 5֊/42֊ݐͯ
    ங೥਺: ங11೥
    ࠷دӺ: ඼઒Ӻ ెา13෼(ઐ༻όε༗)
    ݟํ͕෼͔Βͳ͍
    ൑அͰ͖ͳ͍
    

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23. Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ
    

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24. ʮͲ͜ͰʁͲΕΛʁʯ

    ʮὃ͞Εͨ͘ͳ͍ʯ
    Ϣʔβ΋ෆಈ࢈ͷ஌͕ࣝඞཁ
    

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25. Ϣʔβ͕ମݧ͢Δ
    ʮ෼͔Βͳ͍ʯΛ
    ͳ͘͢
    

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26. Ϣʔβ͕ମݧ͢Δ2ͭͷ
    ʮ෼͔Βͳ͍ʯ
    

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27. Ϛϯγϣϯͷબͼํ͕
    ΞϓϦͷ࢖͍ํ͕
    ෼͔Βͳ͍
    

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28. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    

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29. Ϣʔβͷঢ়ଶ
    

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30. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ༧ࢉ͕෼͔Δ
    ૬৔͕෼͔Δ
    ΞϓϦΛཧղ
    ͓ಘʹങ͑ͨ
    

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31. ʮ෼͔Βͳ͍ʯ͕
    ଓ͘ͱɾɾ
    

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32. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ʮΑ͘෼͔ΒΜʯ
    ʮଞࣾͰങ͍·͢ʯ
    ʮ༧ࢉΦʔόʔͯͨ͠ʯ
    

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33. ʮങ͍͍ͨʯͷʹ
    ങ͑ͳ͍
    

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34. ʮങ͍͍ͨʯΛ
    ׎͑ΔͨΊʹ
    

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35. ϚδοΫφϯόʔ෼ੳ
    Ϧςϯγϣϯ཰
    Ϣʔβʔ਺
    

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36. ίΞόϦϡʔΛཧղ
    Ϧςϯγϣϯ཰্͕͕Δ
    

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37. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    Ϧςϯγϣϯ཰͕
    ߴ͍ΞΫγϣϯ
    

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38. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    ૿΍͍ͨ͠
    

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39. ҼՌؔ܎
    ϝοηʔδΛ
    ૹΔ
    ߪೖʁ
    ߪೖͷܖ໿
    ܖ໿ʹ
    ϝοηʔδ͕
    ඞཁ
    

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40. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    ݟֶɺߪೖͳͲ
    

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41. Ϧςϯγϣϯ཰
    Ϣʔβ਺
    ͓ؾʹೖΓɺ
    ৚݅௥ՃͳͲ
    

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42. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ձһొ࿥
    ͓ؾʹೖΓ
    ݟֶ
    ߪೖ
    ϩʔϯ৹ࠪ
    etc..
    εςοϓΛ෼ղ
    

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43. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ૬৔͕෼͔Δ
    ʮͩ͜ΘΓ৚݅Λ
    ࡞੒͠·͠ΐ͏ʯ
    

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44. ΞϓϦ΁ͷཧղ౓
    Ϛϯγϣϯߪೖ΁ͷ
    ཧղ౓
    ΞϓϦΛཧղ
    ʮϩʔϯͷࣄલ৹ࠪΛ
    ͓͖ͯ͠·͠ΐ͏ʯ
    

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45. ϢʔβΛ෼ྨͯ͠
    ܁Γฦ͠
    ίϛϡχέʔγϣϯ
    

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46. ෼ྨޙͷΞΫγϣϯ
    • ؾ͍ͮͯ΋Β͏ɺཧղΛਂΊͯ΋Β͏
    • ো֐ΛݮΒ͢
    

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47. ಛఆͷεςοϓͰ
    ෳ਺੾Γޱ͔Β
    Կ౓͔Ξϓϩʔν
    ϓογϡ௨஌
    

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48. ΞϓϦ಺ϝοηʔδ
    

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49. ো֐ΛݮΒ͢
    ϝʔϧͬͯʁ
    

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50. ίΞόϦϡʔʹ
    ḷΓண͍ͯ΋Β͏
    

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51. ʮങ͍͍ͨʯΛ
    ׎͑Δ
    

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52. औΓ૊Μͩ݁Ռ
    

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53. Ϧςϯγϣϯ཰
    1 2 3 4 5 6 7 8 9 10 11 12 13 14
    
    

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54. 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9
    
    
    ݟֶϢʔβ਺
    

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55. ϚϯγϣϯߪೖҎ֎Ͱ΋
    • ମݧճ਺ͷগͳ͍ɺ·ͨ͸୯Ձ͕ߴ͍঎ࡐ
    • ళ಄Ͱͷηʔϧε͕ॏཁͳαʔϏε
    • ݁ࠗɺंɺetc
    ঎඼ʹ͍ͭͯ஌ͬͯ΋Β͏
    

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56. Ϣʔβ͕ମݧ͢Δ
    ʮ෼͔Βͳ͍ʯΛ
    ͳ͘͢
    

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57. ͪͳΈʹ
    ࠷ॳͷ໰୊
    

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58. ਪఆՁ֨Ͱ҆৺
    

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59. ࠓ೔࿩͔ͨͬͨ͜͠ͱ
    

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60. 2ͭͷࢹ఺͔Β
    ʮ෼͔Βͳ͍ʯΛͳͨ͘͠Β
    Α͔ͬͨͱ͍͏࿩
    

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61. Ϣʔβ͕ମݧ͢Δ
    ʮ෼͔Βͳ͍ʯΛ
    ͳͯ͘͠
    

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62. ίΞόϦϡʔʹ
    ḷΓண͍ͯ΋Β͏
    

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63. We are hiring!
    ϋ΢εϚʔτ@wantedly
    

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