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Syndicating Content
with WordPress
Mark Wilkinson
Co-founder & developer at Highrise Digital
https://highrise.digital
@wpmark
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What is content syndication?
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“
The act
of syndicating a news feature by
publishing it in
multiple newspapers,
simultaneously
https://www.wordnik.com/words/syndication
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“
The act
of syndicating a post by publishing
it in multiple websites,
simultaneously
https://www.wordnik.com/words/syndication
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Syndication
=
Content deployment
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tomd.co.uk
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Project requirements
● Low cost websites to advisory firms
● Different levels of functionality
● Different design options
● Content compliance approved (regulatory
requirements)
● Content deployed to multiple sites
● Lock-down content
● Quick to build a new site
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WordPress multisite
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The content deployment
(syndication) process
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Content Master
(primary site)
Websites
(receiving content)
Publishing workflow
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2 plugins
Deployed content
Content deployment
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Add settings
to the
receiving site
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Add a site to
deploy to
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No content
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REST API endpoints
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Processing a deployment - add/update
● Authenticate the request & the data
● Check if the post already exists - get its post ID for
updating
● Insert/update the post
● Loop through taxonomy data and add/update
● Loop through metadata as add/update
● Store data about the posts source - post ID, source URL etc.
● Store the deployment entry - post type in content master
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No content
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Media
https://deliciousbrains.com/wp-offload-media/
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Other notable functionality
● Site image packs
● Campaign monitor integration
● Social media integration
● Publishing workflow
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1000+ sites
40,000+ deployed posts
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Mark Wilkinson
Co-owner of Highrise
Digital
WordPress developer
@wpmark
@highrisedigital
https://highrise.digital
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Questions ?
Although not necessarily answers!
@wpmark