Phanum - Speaker Deck

Phanum

by Marketing OGZ

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Scaling your business with an outsourced team? Introducing Team-as-a-Service

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Who we are Jairo Guerrero - Founder ● Freelancer community. ● On-demand eCommerce experts. ● Disrupting the services market.

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What we do

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Who we are Django de Vreng - Founder ● Dutch office supplier (Haarlem). ● Small & ambitious team. ● Changing the old grey market.

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● The right decision with office furniture. ● High quality products and information. ● Custom advice for companies and professionals. (not everybody is the same) What we do

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Scaling phase ● Business has traction. ● Over 1.5M annual revenue. ● 180% Growth. ● Happy customers. Growth journey ● A lot of competition.

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How can I grow? Is it possible to do it all alone?

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Who can I hire on my Growth journey?

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Opportunities Teams 350K Agencies +300 Freelancers +1M

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Risks Teams 350K Agencies +300 Freelancers +1M

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Finding expertise for our first Google Ads campaign

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first Google Ads campaign Finding expertise for our ● Family/Friends/Fools ○ Easy ○ Campaigns - All set

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first Google Ads campaign ● Family/Friends/Fools ○ Not profitable ○ Very low ROAS Finding expertise for our

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first Google Ads campaign Finding expertise for our ● Experts wanted

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first Google Ads campaign Finding expertise for our ● Experts wanted

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first Google Ads campaign ● Agencies ● Agencies ○ Experts ○ Great results ○ Track record Finding expertise for our

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first Google Ads campaign ● Agencies ○ 125 -200€/h ○ Budgets 3k - 5k €/m ○ Communication Finding expertise for our

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first Google Ads campaign ● Freelancer ○ Economical ○ Expert ○ Flexible/Remote ○ Committed Finding expertise for our

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first Google Ads campaign ● Freelancer ○ Limited skill-set ○ Limited availability Finding expertise for our

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first Google Ads campaign ● Freelancer ○ Reasonable price ○ Enough expertise Finding expertise for our

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first Google Ads campaign Finding expertise for our

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Finding expertise for our first…

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Finding expertise for our first Google Ads campaign

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SEO. INTEGRATIONS. BRANDING. CONTENT. LAYOUT. CRO. EMAILING. DISCOUNTS. AFTER SALES. BACKLINKS. COPYWRITING. UX. UI. MOBILE FIRST. INTERNAL LINKS. DPA CAMPAIGNS. PR. BUSINESS INTELLIGENCE… Finding expertise for our first…

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first Google Ads campaign ● In-house talent ○ Committed team ○ Long-term relation Finding expertise for our

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first Google Ads campaign ● In-house talent ○ Recruiting is hard ○ Contracts ○ Training ○ Team building ○ … Finding expertise for our

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What is important for you when hiring expertise for your business? EASY EXPERTS ECONOMICAL FLEXIBLE COMMITTED TEAM slido.com 9805179

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How to build a Team-as-a-Service for online retailers?

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eCom strategy Gather the team Create an Operations strategy Stick to the values

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eCom strategy Advertisement Site optimization Content Automation Awareness Intention Conversion Retention Google, Bing, Facebook, SM Development Hotjar SEO Remarketing. Criteo. Email.

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eCom strategy Advertisement (awareness) ● Allow low profits = - Getting more users to your site - ● Fail often = - Understand your audience - ● Spend more = - Translate to SEO -

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eCom strategy Site optimization (Intention) ● To complex (technical) ● +30 factors to monitor ● Users do not care

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eCom strategy Site optimization (Intention) ● To complex (technical) ● +30 factors to monitor ● Users do not care

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eCom strategy Site optimization (Intention) ● Easier to fix ● 4 Factors to monitor ● Users do care (and Google too!)

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eCom strategy Site optimization (Intention) ● Easier to fix ● 4 Factors to monitor ● Users do care (and Google too!)

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eCom strategy Content (Conversion)

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Gather the team Freelancers Marketeers SEO SEA Marketplaces Designers Layout UX UI Developers Front-end Back-end

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Gather the team Freelancers

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Create an Operations strategy ● Divide & conquer ● Results driven ● Optimize

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Stick to the values ● Transparency ● Team work Your company, your vision, your values.