Phanum

Transcript

1. Scaling your business with an outsourced team? Introducing Team-as-a-Service
2. Who we are Jairo Guerrero - Founder • Freelancer community. • On-demand eCommerce experts. • Disrupting the services market.
3. What we do
4. Who we are Django de Vreng - Founder • Dutch office supplier (Haarlem). • Small & ambitious team. • Changing the old grey market.
5. • The right decision with office furniture. • High quality products and information. • Custom advice for companies and professionals. (not everybody is the same) What we do
6. Scaling phase • Business has traction. • Over 1.5M annual revenue. • 180% Growth. • Happy customers. Growth journey • A lot of competition.
7. How can I grow? Is it possible to do it all alone?
8. Who can I hire on my Growth journey?
9. Opportunities Teams 350K Agencies +300 Freelancers +1M
10. Risks Teams 350K Agencies +300 Freelancers +1M
11. Finding expertise for our first Google Ads campaign
12. first Google Ads campaign Finding expertise for our • Family/Friends/Fools ◦ Easy ◦ Campaigns - All set
13. first Google Ads campaign • Family/Friends/Fools ◦ Not profitable ◦ Very low ROAS Finding expertise for our
14. first Google Ads campaign Finding expertise for our • Experts wanted
15. first Google Ads campaign Finding expertise for our • Experts wanted
16. first Google Ads campaign • Agencies • Agencies ◦ Experts ◦ Great results ◦ Track record Finding expertise for our
17. first Google Ads campaign • Agencies ◦ 125 -200€/h ◦ Budgets 3k - 5k €/m ◦ Communication Finding expertise for our
18. first Google Ads campaign • Freelancer ◦ Economical ◦ Expert ◦ Flexible/Remote ◦ Committed Finding expertise for our
19. first Google Ads campaign • Freelancer ◦ Limited skill-set ◦ Limited availability Finding expertise for our
20. first Google Ads campaign • Freelancer ◦ Reasonable price ◦ Enough expertise Finding expertise for our
21. first Google Ads campaign Finding expertise for our
22. Finding expertise for our first…
23. Finding expertise for our first Google Ads campaign
24. SEO. INTEGRATIONS. BRANDING. CONTENT. LAYOUT. CRO. EMAILING. DISCOUNTS. AFTER SALES. BACKLINKS. COPYWRITING. UX. UI. MOBILE FIRST. INTERNAL LINKS. DPA CAMPAIGNS. PR. BUSINESS INTELLIGENCE… Finding expertise for our first…
25. first Google Ads campaign • In-house talent ◦ Committed team ◦ Long-term relation Finding expertise for our
26. first Google Ads campaign • In-house talent ◦ Recruiting is hard ◦ Contracts ◦ Training ◦ Team building ◦ … Finding expertise for our
27. What is important for you when hiring expertise for your business? EASY EXPERTS ECONOMICAL FLEXIBLE COMMITTED TEAM slido.com 9805179
28. How to build a Team-as-a-Service for online retailers?
29. eCom strategy Gather the team Create an Operations strategy Stick to the values
30. eCom strategy Advertisement Site optimization Content Automation Awareness Intention Conversion Retention Google, Bing, Facebook, SM Development Hotjar SEO Remarketing. Criteo. Email.
31. eCom strategy Advertisement (awareness) • Allow low profits = - Getting more users to your site - • Fail often = - Understand your audience - • Spend more = - Translate to SEO -
32. eCom strategy Site optimization (Intention) • To complex (technical) • +30 factors to monitor • Users do not care
33. eCom strategy Site optimization (Intention) • To complex (technical) • +30 factors to monitor • Users do not care
34. eCom strategy Site optimization (Intention) • Easier to fix • 4 Factors to monitor • Users do care (and Google too!)
35. eCom strategy Site optimization (Intention) • Easier to fix • 4 Factors to monitor • Users do care (and Google too!)
36. eCom strategy Content (Conversion)
37. Gather the team Freelancers Marketeers SEO SEA Marketplaces Designers Layout UX UI Developers Front-end Back-end
38. Gather the team Freelancers
39. Create an Operations strategy • Divide & conquer • Results driven • Optimize
40. Stick to the values • Transparency • Team work Your company, your vision, your values.
41. What is the outcome of working with Taas?
42. Better business insights Smarter business decisions
43. Growth Test, test, test = Growth
44. More time for your customers
45. A team that got your back
46. If you want to go fast, go alone. If you want to go far, go together
47. Go and build your own Team-as-a-Service
48. Stand B14 phanum.com ovvis.nl