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Creating a ML strategy Big Data Expo 2022

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Who are we? Paulien Out Sven Stringer

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What value do you hope to achieve?

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"Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein Measuring value Relevant KPIs Aligned metrics Realistic objectives

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Types of data products Report Software product Machine learning Descriptive analytics e.g. Customer satisfaction dashboard e.g. Price forecasting system e.g. Customer segmentation e.g. Profit/Loss report Data maturity

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“Mechanistic thinking focuses on “what,” and holistic thinking digs into “why.” ― Pearl Zhu What could possibly go wrong?

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Five pillars of ML strategy Organisation Process Technology Data ML Strategy Value People

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People Organisation Process Technology Data ML Strategy Value People

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Strong competition for talent

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Best practices Career development Train internally Hire expertise

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Organisation People Organisation Process Technology Data ML Strategy Value

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Data-driven ambitions

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Best practices Divide and connect Mixed teams Share

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Process People Organisation Process Technology Data ML Strategy Value

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Insufficient alignment

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Best practices Design products not models Align on metrics Use case life cycle

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Technology People Organisation Process Technology Data ML Strategy Value

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Too many technological options

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Best practices Align to maturity level Develop strategic products in house Self-service solutions

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Data as an asset People Organisation Process Technology Data ML Strategy Value

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Data mess

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Best practices Use case focus vs data focus Monitor data quality Centralize data governance policy

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What does this mean for you?

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Next step: filling in the blanks People Organisation Process Technology Data ML Strategy Value

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"The essence of strategy is choosing what not to do." — Michael E. Porter Coloring the strategic pillars Identify key questions and options Choose strategic initiatives Inform and listen

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“Plans are worthless, but planning is everything.” - Dwight D. Eisenhower Execute your strategy Organize cross- functional workshops Identify planning requirements Try, evaluate, and repeat

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“Intelligence is the ability to adapt to change.” – Stephen Hawking Take home message Holistic strategy Step-by-step change management Value over technology

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“Intelligence is the ability to adapt to change.” – Stephen Hawking Want to have a chat? Visit us at stand 53 for a good cup of coffee

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Phone +31 (0)168 479294 Email [email protected] Coltbaan 4C, 3439 NG Nieuwegein, The Netherlands Address