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Marketing OGZ
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September 28, 2022
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September 28, 2022
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Transcript
Creating a ML strategy Big Data Expo 2022
Who are we? Paulien Out Sven Stringer
What value do you hope to achieve?
"Not everything that can be counted counts, and not everything
that counts can be counted." - Albert Einstein Measuring value Relevant KPIs Aligned metrics Realistic objectives
Types of data products Report Software product Machine learning Descriptive
analytics e.g. Customer satisfaction dashboard e.g. Price forecasting system e.g. Customer segmentation e.g. Profit/Loss report Data maturity
“Mechanistic thinking focuses on “what,” and holistic thinking digs into
“why.” ― Pearl Zhu What could possibly go wrong?
Five pillars of ML strategy Organisation Process Technology Data ML
Strategy Value People
People Organisation Process Technology Data ML Strategy Value People
Strong competition for talent
Best practices Career development Train internally Hire expertise
Organisation People Organisation Process Technology Data ML Strategy Value
Data-driven ambitions
Best practices Divide and connect Mixed teams Share
Process People Organisation Process Technology Data ML Strategy Value
Insufficient alignment
Best practices Design products not models Align on metrics Use
case life cycle
Technology People Organisation Process Technology Data ML Strategy Value
Too many technological options
Best practices Align to maturity level Develop strategic products in
house Self-service solutions
Data as an asset People Organisation Process Technology Data ML
Strategy Value
Data mess
Best practices Use case focus vs data focus Monitor data
quality Centralize data governance policy
What does this mean for you?
Next step: filling in the blanks People Organisation Process Technology
Data ML Strategy Value
"The essence of strategy is choosing what not to do."
— Michael E. Porter Coloring the strategic pillars Identify key questions and options Choose strategic initiatives Inform and listen
“Plans are worthless, but planning is everything.” - Dwight D.
Eisenhower Execute your strategy Organize cross- functional workshops Identify planning requirements Try, evaluate, and repeat
“Intelligence is the ability to adapt to change.” – Stephen
Hawking Take home message Holistic strategy Step-by-step change management Value over technology
“Intelligence is the ability to adapt to change.” – Stephen
Hawking Want to have a chat? Visit us at stand 53 for a good cup of coffee
Phone +31 (0)168 479294 Email
[email protected]
Coltbaan 4C, 3439 NG
Nieuwegein, The Netherlands Address