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BigData Republic - BDE

Marketing OGZ
September 28, 2022
100

BigData Republic - BDE

Marketing OGZ

September 28, 2022
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  1. "Not everything that can be counted counts, and not everything

    that counts can be counted." - Albert Einstein Measuring value Relevant KPIs Aligned metrics Realistic objectives
  2. Types of data products Report Software product Machine learning Descriptive

    analytics e.g. Customer satisfaction dashboard e.g. Price forecasting system e.g. Customer segmentation e.g. Profit/Loss report Data maturity
  3. “Mechanistic thinking focuses on “what,” and holistic thinking digs into

    “why.” ― Pearl Zhu What could possibly go wrong?
  4. Best practices Use case focus vs data focus Monitor data

    quality Centralize data governance policy
  5. "The essence of strategy is choosing what not to do."

    — Michael E. Porter Coloring the strategic pillars Identify key questions and options Choose strategic initiatives Inform and listen
  6. “Plans are worthless, but planning is everything.” - Dwight D.

    Eisenhower Execute your strategy Organize cross- functional workshops Identify planning requirements Try, evaluate, and repeat
  7. “Intelligence is the ability to adapt to change.” – Stephen

    Hawking Take home message Holistic strategy Step-by-step change management Value over technology
  8. “Intelligence is the ability to adapt to change.” – Stephen

    Hawking Want to have a chat? Visit us at stand 53 for a good cup of coffee