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Do you wear hearing protection? 2

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We see an increase in disturbing and even dangerous noise

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The need and demand for hearing protection is growing fast worldwide 4 430 million people require rehabilitation to address their disabling hearing loss WHO calls for interventions In 2050 it is expected one in every ten people will have disabling hearing loss 1 in 8 children suffer from permanent hearing loss, while 60% is due to avoidable causes 1 out of 4 has trouble sleeping due to environmental factors

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We believe that you should be able to enjoy sound your whole life Our fundamental belief 5 5

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Hearing protection is needed in a lot of different situations 6 Sleeping Party Music Motor Travel Swim Work Kids

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We heavily invest in product development to lead the market 7 2019 2023

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We have been doing this together with our sales partners and platforms 8

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And events and venues partners 9

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Omnichannel leadership in Events, OTC and Online Events OTC Online D2C D2C

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Being able to reach millions of people through different events is a challenge… 11

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Events FR Races B2B FR Fabrikant II Frankrijk WHS Ecomm EU II WHS I Ecomm EU Ecomm UK Ecomm UK Ecomm US/MX Whs II Fabrikant III Ecomm NL Events EU B2b US/CA Ecomm CA WHS Events The numbers: • 3 main manufactures • 1 NL • 1 CN • 1 UK • 2 central storages • 1 US • 1 NL • 2 event warehouses • France • NL • 42 main Sku’s • + Special branded versions • 8 ecomm hub’s • 5 different countries • 3 EU • Shipped 5 mio items in 2023

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Develop scalable solutions Alpine’s Supply chain strategy Increase simplicity and decrease costs Increase flexibility & speed . Does it work with future volume as well? What if the expectation has to be adjusted? Do we need to make an exception or can we do it smarter?

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3 Examples 14 • Grow Beyond Spreadsheets • Drop out in Check Out • Plan Ahead

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Grow beyond Spreadsheets Scalable Solutions Implementing Slim4 1 5 Excel served us well but we grew out of it. • Single point of forecast • Minimize manual labour • Calculation capacity

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Increase flexibility and speed Drop out at Check out Webshopcase:Customers dropped out at check out, where customers are confronted with delivery cost/time. 16 Solution: Decrease the distance to customer Live August 2023: Moved from 1 fulfillment center located in the south of Northern America To New 4PL partner with 28 locations all over US with headmap on Eastcoast

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Increase simplicity Plan ahead Flow of goods for a racing season F1: • Middle East • Astralia • East Asia • Northern America • Europe • West Asia • Sout east Asia • Northern America • South America • Nortern America • Middle East 17

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But life is full of surprises! 18 Sea freight challenges: Drought in Panamacanal Pirates in the Red Sea • Freightships have to take a detour • Costs increase due to insufficient detour and extra safety charges • Congestion at Locks and at incomming ports. • Delays between 2-6 weeks Cost increase Operations is never boring!

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Questions? Let’s talk! 19 Lars Krommendijk | [email protected]