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Alpine

Marketing OGZ
January 29, 2024
27

 Alpine

Marketing OGZ

January 29, 2024
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Transcript

  1. The need and demand for hearing protection is growing fast

    worldwide 4 430 million people require rehabilitation to address their disabling hearing loss WHO calls for interventions In 2050 it is expected one in every ten people will have disabling hearing loss 1 in 8 children suffer from permanent hearing loss, while 60% is due to avoidable causes 1 out of 4 has trouble sleeping due to environmental factors
  2. We believe that you should be able to enjoy sound

    your whole life Our fundamental belief 5 5
  3. Hearing protection is needed in a lot of different situations

    6 Sleeping Party Music Motor Travel Swim Work Kids
  4. Events FR Races B2B FR Fabrikant II Frankrijk WHS Ecomm

    EU II WHS I Ecomm EU Ecomm UK Ecomm UK Ecomm US/MX Whs II Fabrikant III Ecomm NL Events EU B2b US/CA Ecomm CA WHS Events The numbers: • 3 main manufactures • 1 NL • 1 CN • 1 UK • 2 central storages • 1 US • 1 NL • 2 event warehouses • France • NL • 42 main Sku’s • + Special branded versions • 8 ecomm hub’s • 5 different countries • 3 EU • Shipped 5 mio items in 2023
  5. Develop scalable solutions Alpine’s Supply chain strategy Increase simplicity and

    decrease costs Increase flexibility & speed . Does it work with future volume as well? What if the expectation has to be adjusted? Do we need to make an exception or can we do it smarter?
  6. Grow beyond Spreadsheets Scalable Solutions Implementing Slim4 1 5 Excel

    served us well but we grew out of it. • Single point of forecast • Minimize manual labour • Calculation capacity
  7. Increase flexibility and speed Drop out at Check out Webshopcase:Customers

    dropped out at check out, where customers are confronted with delivery cost/time. 16 Solution: Decrease the distance to customer Live August 2023: Moved from 1 fulfillment center located in the south of Northern America To New 4PL partner with 28 locations all over US with headmap on Eastcoast
  8. Increase simplicity Plan ahead Flow of goods for a racing

    season F1: • Middle East • Astralia • East Asia • Northern America • Europe • West Asia • Sout east Asia • Northern America • South America • Nortern America • Middle East 17
  9. But life is full of surprises! 18 Sea freight challenges:

    Drought in Panamacanal Pirates in the Red Sea • Freightships have to take a detour • Costs increase due to insufficient detour and extra safety charges • Congestion at Locks and at incomming ports. • Delays between 2-6 weeks Cost increase Operations is never boring!