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elevate
Hoe een gerichte
brandstrategie zorgt
voor merkbekendheid.
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BART KOOMEN
DIGITAL STRATEGIST
[email protected]
LINKEDIN.COM/IN/BARTKOOMEN
Visit us. elevatedigital.nl Call us. +31 30 7400 999
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elevate
Everyday
E-bikes
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We are Elevate.
Growth
marketing
agency.
For global
e-commerce
brands.
Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Popal shifted from
a
dealer based brand to both
a
dealer and
a
D2C brand. This turned out to be
a
bigger challenge than expected, as dealers had
more advantages. Additionally, we discovered the
target group wanted to try out e-bikes physically.
The
situation
Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Verkoop via
B2B, retailers,
marketplaces
Gescheiden strategie
Strategy: E-commerce.
Growth-strategie.
Visit us. elevatedigital.nl Call us. +31 30 7400 999
Verkoop via
Webshop: B2C-strategie
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Verkoop via
B2B, retailers,
marketplaces
Gescheiden strategie
Strategy: E-commerce.
Growth-strategie.
Visit us. elevatedigital.nl Call us. +31 30 7400 999
Verkoop via
Webshop: B2C-strategie
Verkoop via
B2B, retailers,
marketplaces
Brandstrategie
Taart groter maken voor iedereen
Full-funnel e-commerce-strategie
Zowel bij B2C/retailers en marketplaces als D2C
D2C: groeistrategie
Pro
fi
t-strategie op lange termijn
Verkoop via
Webshop:
B2C-strategie
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The mission:
a
targeted brand strategy to fortify
Popal's brand awareness. The campaign guided
potential customers to the nearest dealer to
discover their new favorite e-bike brand.
The ide
a
Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Everyday
E-bikes
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elevate
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By combining Popal's trademark minimalist
polish with our grungy, splash-of-color graphics,
we ensured that the ads would draw attention.
We implemented
a
distinct art direction to
ascertain that there would be enough di
ff
erence
between the campaign and Popal's regular ads.
How it
stands out
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We analyzed the brand position, tailor-made
a
growth strategy and used dashboarding to
verify that KPIs were being achieved. We
employed billboards next to bikeways and
a
whole lot of social media: the two primary
places where we'd
fi
nd our audience.
Function
and bene
fi
t
Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Visit us. elevatedigital.nl Call us. +31 30 7400 999
Online data Out of home
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Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Swipe up
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Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Visit us. elevatedigital.nl Call us. +31 30 7400 999
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Visit us. elevatedigital.nl Call us. +31 30 7400 999
SOLD OUT
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Everyday
E-bikes
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Meer vragen?
Stand 250.
BART KOOMEN
DIGITAL STRATEGIST
[email protected]
LINKEDIN.COM/IN/BARTKOOMEN
elevate
Thank you