Elevate Digital

Transcript

1. elevate Hoe een gerichte brandstrategie zorgt voor merkbekendheid.
3. BART KOOMEN DIGITAL STRATEGIST BART@ELEVATEDIGITAL.NL LINKEDIN.COM/IN/BARTKOOMEN Visit us. elevatedigital.nl Call us. +31 30 7400 999
4. elevate Everyday E-bikes
6. We are Elevate. Growth marketing agency. For global e-commerce brands. Visit us. elevatedigital.nl Call us. +31 30 7400 999
7. Popal shifted from a dealer based brand to both a dealer and a D2C brand. This turned out to be a bigger challenge than expected, as dealers had more advantages. Additionally, we discovered the target group wanted to try out e-bikes physically. The situation Visit us. elevatedigital.nl Call us. +31 30 7400 999
8. Visit us. elevatedigital.nl Call us. +31 30 7400 999
9. Verkoop via B2B, retailers, marketplaces Gescheiden strategie Strategy: E-commerce. Growth-strategie. Visit us. elevatedigital.nl Call us. +31 30 7400 999 Verkoop via 
 Webshop: B2C-strategie
10. Verkoop via B2B, retailers, marketplaces Gescheiden strategie Strategy: E-commerce. Growth-strategie. Visit us. elevatedigital.nl Call us. +31 30 7400 999 Verkoop via 
 Webshop: B2C-strategie Verkoop via B2B, retailers, marketplaces Brandstrategie 
 Taart groter maken voor iedereen Full-funnel e-commerce-strategie 
 Zowel bij B2C/retailers en marketplaces als D2C D2C: groeistrategie 
 Pro fi t-strategie op lange termijn Verkoop via 
 Webshop: 
 B2C-strategie
11. The mission: a targeted brand strategy to fortify Popal's brand awareness. The campaign guided potential customers to the nearest dealer to discover their new favorite e-bike brand. The ide a Visit us. elevatedigital.nl Call us. +31 30 7400 999
12. Everyday 
 E-bikes
14. elevate
15. By combining Popal's trademark minimalist polish with our grungy, splash-of-color graphics, we ensured that the ads would draw attention. We implemented a distinct art direction to ascertain that there would be enough di ff erence between the campaign and Popal's regular ads. How it stands out Visit us. elevatedigital.nl Call us. +31 30 7400 999
17. We analyzed the brand position, tailor-made a growth strategy and used dashboarding to verify that KPIs were being achieved. We employed billboards next to bikeways and a whole lot of social media: the two primary places where we'd fi nd our audience. Function and bene fi t Visit us. elevatedigital.nl Call us. +31 30 7400 999
20. Visit us. elevatedigital.nl Call us. +31 30 7400 999 Online data Out of home
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23. Swipe up Visit us. elevatedigital.nl Call us. +31 30 7400 999
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26. Visit us. elevatedigital.nl Call us. +31 30 7400 999 SOLD OUT
27. Everyday 
 E-bikes
28. Meer vragen? Stand 250. BART KOOMEN DIGITAL STRATEGIST BART@ELEVATEDIGITAL.NL LINKEDIN.COM/IN/BARTKOOMEN elevate Thank you