Customer data is now a two-way road. Here’s why that’s a good thing for companies. Oz Olivo Inrupt VP of Product

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How did we get here?

The Web is evolving in phases 1989 Web 1.0 Read-only Apps URL HTML HTTP World Wide Web invented

1989 Web 2.0 Read/Write Apps JavaScript Web APIs The Web is evolving in phases 2000

Data silos are everywhere APP-CENTRIC DATA SILOS Data silos create fragmented, duplicated, and decayed data. User data is tightly coupled with applications App API Operations Marketing Sales API API API API API App Customer data that resides within a walled garden stays there WEB OF SILOS

The elusive 360 degree customer view User data is gathered in snippets. There’s no easy way to share real context or intent. Constant challenges in sourcing, integrating and combining useful data Organizations get a partial and distorted view of the user. Data can only be put to limited uses. 3rd Party Data Public Data API management ETL & Data Lake Analytics & ML User-provided data IoT/Device Data

Personal data is ● Scattered across web applications ● Without individual control or transparency ● Lacking trusted privacy and dynamic value concerned about how their data gathered & used 87% want more direct control over their data 76% feel companies benefit more using their data than they do 68% Impacts of Web 2.0 on personal data

People want to have a Web they can trust. Sir Tim Berners-Lee Inventor of the World Wide Web Creator of the Solid platform Inrupt Co-founder & CTO

2023 Web 3.0 Read/Write Data Global SSO AuthZ Universal API 1989 2000 Solid is the vital third layer of the Web.

What is Solid? Solid is a technology based on Web standards for structuring data, digital identities, and applications on the Web.

Solid Basics ✓ WebID Extension to Open Web Standards of Today Web Experience Built on Identity & Trust Solid Pod: User-Centric Storage Applications User Pod

Unlocking the full power of data New connections that compound value Data organized around individuals User participation in data collection and sharing ● Apps read/write data via one API ● Append user-generated & IoT data ● Users can offer Zero Party access to any data ● Users can curate their data to keep it current and authentic ● Pod data can power multiple apps ● Data sharing conforms with relevant regulations Pod User Organization Pod Apps

Data organized around individuals, not apps Limit data duplication & reconciliation Better Data Reuse data across applications App & Data Interoperability User-centric data Privacy & Trust Transparency, consent, and access control Benefits of Solid for organizations

Inrupt enables enterprises and governments to deploy and manage Solid-compliant solutions.

Partners leveraging Solid

Find out more about Inrupt at our special Big Data Expo page at inrupt.com/event/big-data-expo