fragmented, duplicated, and decayed data. User data is tightly coupled with applications App API Operations Marketing Sales API API API API API App Customer data that resides within a walled garden stays there WEB OF SILOS
in snippets. There’s no easy way to share real context or intent. Constant challenges in sourcing, integrating and combining useful data Organizations get a partial and distorted view of the user. Data can only be put to limited uses. 3rd Party Data Public Data API management ETL & Data Lake Analytics & ML User-provided data IoT/Device Data
individual control or transparency • Lacking trusted privacy and dynamic value concerned about how their data gathered & used 87% want more direct control over their data 76% feel companies benefit more using their data than they do 68% Impacts of Web 2.0 on personal data
value Data organized around individuals User participation in data collection and sharing • Apps read/write data via one API • Append user-generated & IoT data • Users can offer Zero Party access to any data • Users can curate their data to keep it current and authentic • Pod data can power multiple apps • Data sharing conforms with relevant regulations Pod User Organization Pod Apps
reconciliation Better Data Reuse data across applications App & Data Interoperability User-centric data Privacy & Trust Transparency, consent, and access control Benefits of Solid for organizations