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CONTENT 1. Mission & vision 2. Problem 3. Solution 4. Market 5. How it works 6. Business model 7. Impact

MISSION Our mission is to support parents by providing high quality baby & kids products as a service and at the same time helping our product brand partners transform their business towards a circular economy.

PROBLEM Consumer ● Baby & kids products are expensive (8-11% of gross income) ● Usage is short, as kids grow fast ● Time & hassle to collect all items Environment ● ‘Stuff’ has big impact on environment (CE Delft) ● Raw material scarcity is at issue ● 80% of all toys ends up in landfill or ocean (Ellen Macarthur Foundations)

SOLUTION Rental platform for high-quality baby products Sustainable Affordable Convenient Impact: 50% fewer products

Shift from ownership to usage: ● 70% of GenZ / Millennials Rent or want to rent products instead of purchasing ● 6 out of 10 consumers are willing to change their purchasing habits to help reduce negative environmental impact (IBM) MARKET Product-as-a-service is booming:

HOW IT WORKS 1. Select Customer selects products from the website and rent it for the preferred amount of time 2. Use Customers receive the products at home and use the products for the time they rent it 3. Return When the baby doesn’t need it anymore, we pick up the products at the doorstep 4. Clean, Check, Refurbish The products are checked and cleaned at a professional warehouse and then go to the next baby

OUR LIBRARY Co-sleepers Strollers Bouncers Car Seats Breast Pumps Bikes Toys … We rent out all large & valuable items you need for your kids from 0-10 years old: We chose to exclude clothing as the lifetime of clothes is too short and the value is too low to make the rental model viable.

TARGET AUDIENCE Parents with kids between the ages of 0-4 years that look for: 1. Flexibility & sustainable (45%) ○ Live in the city ○ Double income ○ high quality products like co-sleeper, toys, breast pum 2. Access to nice-to-have / fashionable products (35%) ○ Live in suburbs with (private) lease car ○ Have the funds to make investments, but choose to spend money otherwise ○ Nice to have fashion products like strollers, cargo bike, carrier 3. Access to need-to-have products (20%) ○ Live in the city or in small towns ○ No funds to make investment to buy products ○ Need to have products like strollers, breast pump

BRAND PARTNERS We cooperate with brands that keep products on their balance sheet, which incentivises brands to focus on sustainable design. In turn, this means Tiny Library does not need to pre-finance the products.

CIRCULAR BUSINESS MODEL Tiny Library is the service provider in the circulair supply chain. Brands keep ownership of the products and receive a revenue share. Consumer: pays 30%-50% of retail price Tiny Library: Revenue share + platform fee Brand: receives revenue share (+/- 50%) & pays platform fee

BUSINESS MODEL BRANDS Direct sale Rental IRR 150% 92% ROI 150% 381% € € 390 € 990

Strongly growing platform that makes it easier for parents to make sustainable choices for their baby and kids (+10% monthly growth) WHAT DO WE OFFER? Exposure of brand on circular platform (35.000 visitors per month), without the hassle of a circular business model and making use of the marketing investment of our platform A new target audience (to be) that the brand usually does not attract themselves, and a valuable database of +/- 20.000 customers and strongly growing socials with a highly engaged community.

IMPACT • Less CO2 / production: 750.000kg and 12,037,500 kg CO2eq in 5 years • Extending lifetime of products • Circular supply chain: one of the few circular product-as-a-service companies! • Creating awareness among customers and producers

LET’S TALK Julie Munneke-Tromp Nieuwe ‘s Gravelandseweg 27 1405 HK Bussum +31622455271 [email protected] www.tinylibrary.nl “Because together we shape the future”