Appcelerator

To accelerate the future of My Optus App through rapid
experimentation and evaluation of innovative solutions. OUR MISSION

Current CVP Future CVP High Business Transformation Low Business Transformation
TRAVEL TV & MOVIES MUSIC SPORT CONNECTED FUTURE CONNECT CURRENT SERVICES REWARDS & OFFERS CURRENT EVENTS SHOP PLAN & ORGANISE HEALTH SOCIAL PAYMENTS SELF EDUCATE GAMING (Weather) (Multilingual) (Live streaming) (Weather) M O B I L E A P P C E L E R A T O R MOBILE INNOVATION TERRITORIES

To Entertain To Travel To Shop TERRITORIES TO EXPLORE

Research Immersion    DAY 1 Prototype   & Planning   
Day 8 & 9 Concept   Testing    Day 10 & 11 Research Business    DAY 2 Ideate      Day 6 & 7 Showcase / Planning    Day 15 Definition      Day 5 Research Customer    DAY 3 & 4 Definition      Day 12 Refinement      Day 13 & 14 Experiment process - 15 days

Day 8 & 9 Concept   Testing    Day 10 & 11 Research Business    DAY 2 Ideate      Day 6 & 7 Showcase / Planning    Day 15 Definition      DAY 5 Research Customer    DAY 3 & 4 Definition      Day 12 Refinement      Day 13 & 14

Day 8 & 9 Concept   Testing    Day 10 & 11 Research Business    DAY 2 Ideate      DAY 6 & 7 Showcase / Planning    Day 15 Definition      DAY 5 Research Customer    DAY 3 & 4 Definition      Day 12 Refinement      Day 13 & 14

DAY 8 & 9 Concept   Testing    Day 10 & 11 Research Business    DAY 2 Ideate      DAY 6 & 7 Showcase / Planning    Day 15 Definition      DAY 5 Research Customer    DAY 3 & 4 Definition      Day 12 Refinement      Day 13 & 14

DAY 8 & 9 Concept   Testing    DAY 10 & 11 Research Business    DAY 2 Ideate      DAY 6 & 7 Showcase / Planning    Day 15 Definition      DAY 5 Research Customer    DAY 3 & 4 Definition      Day 12 Refinement      Day 13 & 14

DAY 8 & 9 Concept   Testing    DAY 10 & 11 Research Business    DAY 2 Ideate      DAY 6 & 7 Showcase / Planning    Day 15 Definition      DAY 5 Research Customer    DAY 3 & 4 Definition      DAY 12 Refinement      Day 13 & 14

DAY 8 & 9 Concept   Testing    DAY 10 & 11 Research Business    DAY 2 Ideate      DAY 6 & 7 Showcase / Planning    Day 15 Definition      DAY 5 Research Customer    DAY 3 & 4 Definition      DAY 12 Refinement      DAY 13 &

DAY 8 & 9 Concept   Testing    DAY 10 & 11 Research Business    DAY 2 Ideate      DAY 6 & 7 Showcase / Planning    DAY 15 Definition      DAY 5 Research Customer    DAY 3 & 4 Definition      DAY 12 Refinement      DAY 13 &

V-SAFE – PROGRESS V-SAFE – PIVOT V-SAFE – PROGRESS V-SAFE
– PROGRESS V-SAFE – PROGRESS Travel Network Mindful Entertainment Phone Match Plan Inspector The Entertainer Experiment 1 Experiment 2 Experiment 3 Experiment 4 Experiment 5 TRAVEL ENTERTAINMENT SHOP SHOP ENTERTAINMENT

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PIVOT
V-SAFE – PROGRESS V-SAFE – PROGRESS V-SAFE – PROGRESS Mindful Entertainment Phone Match Experiment 2 Experiment 3 Experiment 4 Experiment 5 Plan Inspector The Entertainer

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PROGRESS
V-SAFE – PROGRESS V-SAFE – PROGRESS Phone Match Experiment 3 Experiment 4 Experiment 5 V-SAFE – PIVOT Mindful Entertainment Experiment 2 Plan Inspector The Entertainer

V-SAFE – PROGRESS Experiment 4 Experiment 5 V-SAFE – PIVOT Mindful Entertainment Experiment 2 Phone Match Experiment 3 V-SAFE – PROGRESS Plan Inspector The Entertainer

Experiment 5 V-SAFE – PIVOT Mindful Entertainment Experiment 2 Phone Match Experiment 3 V-SAFE – PROGRESS V-SAFE – PROGRESS Plan Inspector Experiment 4 The Entertainer

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PIVOT
Mindful Entertainment Experiment 2 Phone Match Experiment 3 V-SAFE – PROGRESS V-SAFE – PROGRESS Plan Inspector Experiment 4 V-SAFE – PROGRESS The Entertainer Experiment 5

V-SAFE – PROGRESS DEMO Plan Inspector

The Entertainer DEMO V-SAFE – PROGRESS

V-SAFE FOR OPTUS Idea Value Suitable Acceptable Feasible Enduring Result
  What is the innovation idea, in a sentence.   Does this idea meet an unmet customer need, as demonstrated through research, that no other competitor is currently solving adequately?   Is the idea consistent with the vision Optus has for their customers and their organisation?   Will key stakeholders support development of this product?   Will Optus be able to do this better than any other potential competitor if they utilise all the resources available to them?   Will the idea deliver value in the long term with the potential to continually develop in line with changing customer needs?   What are the next steps for the idea?   Team voting   Customer loyalty Customer satisfaction   Vision alignement   with senior stakeholders   Stakeholder discussion   Tech and PM analysis   Alignment   Park, Pivot, Progress   The Entertainer   High   High   High / Med   Med   High   Progress   Plan Inspector   High   High   High   Medium   High   Progress

A gateway to contextual entertainment, sales and service, and a
driver for ongoing engagement and value. MOA FUTURE VISION

Appcelerator

Appcelerator

Alex Houghton

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Transcript

To accelerate the future of My Optus App through rapid

Current CVP Future CVP High Business Transformation Low Business Transformation

To Entertain To Travel To Shop TERRITORIES TO EXPLORE

Research Immersion    DAY 1 Prototype   & Planning

Research Immersion    DAY 1 Prototype   & Planning

Research Immersion    DAY 1 Prototype   & Planning

Research Immersion    DAY 1 Prototype   & Planning

Research Immersion    DAY 1 Prototype   & Planning

Research Immersion    DAY 1 Prototype   & Planning

Research Immersion    DAY 1 Prototype   & Planning

Research Immersion    DAY 1 Prototype   & Planning

V-SAFE – PROGRESS V-SAFE – PIVOT V-SAFE – PROGRESS V-SAFE

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PIVOT

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PROGRESS

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PROGRESS

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PROGRESS

V-SAFE – PROGRESS Travel Network Experiment 1 V-SAFE – PIVOT

V-SAFE – PROGRESS DEMO Plan Inspector

The Entertainer DEMO V-SAFE – PROGRESS

V-SAFE FOR OPTUS Idea Value Suitable Acceptable Feasible Enduring Result

A gateway to contextual entertainment, sales and service, and a

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