15 Tips for a Competitive eCommerce Homepage | iMediaDesigns

The homepage of an eCommerce website is important. In fact, the eCommerce homepages get the highest traffic volume. https://www.imediadesigns.ca/2016/12/12/15-tips-for-an-competitive-ecommerce-homepage/

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1. 15 Tips for a Competitive eCommerce Homepage The homepage of an eCommerce website is important. In fact, the eCommerce homepages get the highest traffic volume. Needless to say, it’s essential to make a good first impression and add value every step of the way. With PDFmyURL anyone can convert entire websites to PDF!
2. of the way. First-time visitors use an eCommerce homepage to answer the questions such as “What is this eCommerce business about? Is it for me?”. Returning customers use it to answer the questions such as “Any new arrivals?” Those who land on the homepage have a much higher conversion rate than the site average. Here are 15 tips on how to boost eCommerce homepage effectiveness for your eCommerce website. #1. Shout out your value proposition What do you want your visitors to see during the first few seconds after they land on your website? The answer is your value proposition—a clear statement that explains why your eCommerce business is valuable, unique and relevant. It is the first thing that your visitors use to determine if they will continue to explore your website and your products, or leave. See how Pet Circle clearly communicates the value they promise to deliver and persuades its visitors to choose them rather than their competitors. With PDFmyURL anyone can convert entire websites to PDF!
3. #2. Optimize the navigation bar Most online shoppers use the homepage to orient themselves to get to the relevant pages or products. If a visitor can’t find their way around your online store without any hassle, they might get frustrated, and you will risk losing sales. Place a well-organized and clean navigation bar like Free People. With PDFmyURL anyone can convert entire websites to PDF!
4. #3. Give your search bar a fixed position If your visitors are at the bottom of the homepage, don’t make them scroll all the way up to get to the search bar if they ever need to find something. Display your search box permanently on your homepage just like how Booktopia does: #4. Free shipping? Yay! No one wants to pay shipping charges. A research found that 36% of online shoppers abandoned their shopping carts because the cost of delivery was just too high. Your generosity will make it harder for your visitors to abandon the purchase. With PDFmyURL anyone can convert entire websites to PDF!
5. However, it is not worth it unless you make the free shipping offer profitable. If you don’t want to shrink too much of your profit margins, set up a threshold as a qualification of free shipping. A threshold helps boost AOV as well. Declare it on your homepage like NET-A-PORTER. #5. Tell ’em that you are just a call away If your brand is little known, then you have to earn trust before you earn money. One simple way is to reassure the potential customers by prominently placing your contact info such as phone number and social media links within the homepage header. Don’t put it in the footer–not everyone scrolls all the way down there. Check out how Jomashop builds trustworthiness by making the contact number easy-to-find on the top line banner. With PDFmyURL anyone can convert entire websites to PDF!
6. the top line banner. #6. Build a live chat widget People often come up with unique questions that a generic FAQ section won’t able to answer. A live chat widget plays both a sales representative and customer service role to address those questions and concerns. Guiding your visitors, especially those who are on the fence, makes for a far more efficient and effective funnel. With PDFmyURL anyone can convert entire websites to PDF!
7. #7. Place the most critical info on the top line banner See how The Shopping Channel promotes the “Easy Payment” on the very top of the banner. This is an effective trick to instantly catch the visitor’s’ attention and give them a strong reason to stay engaged. #8. Be thoughtful, place FAQ somewhere prominent If you are still hesitant to integrate a live chat widget, then make the FAQ button easy to find on your homepage. Visitors may leave if they have questions about shipping or warranty policy and can’t find you! See how IKEA uses its FAQ as the first point of contact for online With PDFmyURL anyone can convert entire websites to PDF!
8. See how IKEA uses its FAQ as the first point of contact for online shoppers looking for answers before they reach out to the customer service representatives. #9. Do you really need a carousel? Carousels were created for eCommerce websites to showcase multiple pieces of content such as branding and product-specific without occupying too much homepage real estate. However, there are several drawbacks of carousels. Firstly, you can’t count on people seeing all the content in carousels because people often miss the content due to the fast movement or banner blindness. They might also kill conversion. One usability test revealed that the CTR was below .1% across thousands of carousel banner images With PDFmyURL anyone can convert entire websites to PDF!
9. audited. #10. Create scarcity—it’s now or never! Creating a sense of scarcity and urgency is one of the high-impact psychological triggers that eCommerce uses to win sales. People perceive an object as more valuable if it is scarce. When combined with urgency, the two make for a vigorous weapon for boosting eCommerce conversion rate. A great example from Temple & Webster: #11: Discounts/special deals under one roof Nothing attracts online shoppers faster than deals, especially the discount hunters. Some are attracted by free shipping and some are lured by markdowns, almost every online shopper get excited by one kind of promotion or another. Why not create a corner full of With PDFmyURL anyone can convert entire websites to PDF!
10. kind of promotion or another. Why not create a corner full of stimulating discounts and special deals on the upper part of your homepage to catch their eyeballs just like Wayfair. #12. Show the recently viewed products Create a personalized experience for your visitors by displaying recently viewed products as a form of product recommendation. It helps customers to look over their interests and find an item that they have looked before. Your visitors sometimes just change their mind and With PDFmyURL anyone can convert entire websites to PDF!
11. have looked before. Your visitors sometimes just change their mind and pick up the ones they abandoned previously. Amazon takes a further step by adding “Related to items you’ve viewed”, “Inspired by your browsing history”. #13. Keep the shopping cart persistent More than half of the eCommerce customers use shopping carts to save items for now and purchase later. That’s why you need a persistent shopping cart to retain and show the items beyond one visit. Thus, it increases conversion by providing a consistent user experience that enables shoppers to pick up where they left off. ASOS is leading the way with its shopping cart functionalities including the persistent shopping cart which saves the info for the customer’s next visit: With PDFmyURL anyone can convert entire websites to PDF!
12. #14. Encourage social sharing Great satisfaction comes from sharing with others. Social networks influence 74% of consumers’ buying decisions. Motivate your customers to share on their social networks by offering incentives just like Ugmonk. #15. Eliminate doubts with customer reviews Harnessing customer reviews is critical to building trust with prospective customers and trust is a proven sales driver. 79% of With PDFmyURL anyone can convert entire websites to PDF!
13. prospective customers and trust is a proven sales driver. 79% of customers trust a customer review as much as a personal recommendation. Searching for reviews is a part of the decision-making process, therefore prospective customers are more likely to convert if you present the information right in front of them on the homepage. See NatureBox’s reviews which help it establish trust and consensus: ABOUT IMEDIA DESIGNS Web Design Toronto Agency, iMedia Designs is full-service digital agency that helps CONTACT US ​TORONTO ​ 481 University Avenue, Suite 703 Toronto, Ontario M5G 2E9, LATEST WEB DESIGN NEWS Why Product Transparency is Important for eCommerce Success PARTNERS With PDFmyURL anyone can convert entire websites to PDF!
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