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Why Product Transparency is Important for eCommerce Success

Why Product Transparency is Important for eCommerce Success

One of the problems that hold back online shopping desire is that products are distant and untouchable. https://www.imediadesigns.ca/2017/01/28/why-product-transparency-matters-to-your-e-commerce-business/

iMedia Designs

February 09, 2017
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  1. Why Product Transparency is Important for eCommerce Success One of

    the problems that hold back online shopping desire is that products are distant and untouchable. With the “ t problem” virtually “impossible” to address currently, you have to make the best out of the two “possible” things that online shoppers can do — read and PDFmyURL lets you convert a complete website to PDF automatically!
  2. see. Online shoppers largely rely on photographic representa on which

    holds the promise of the actual look and material of an item when making a purchasing decision. Therefore, your eCommerce website visitors should have an easy access to clear and realis c-looking pictures that demonstrate the true quali es of a product. Make sure that your product images o er mul ple-angle shots and zoomable details if you are not able to provide video demos. Moreover, consumers are evolving. They now have a greater thirst for product informa on as well as transparency about the way the product was made than the previous genera ons. They subsequently put assessment of that informa on into their value equa on when deciding whether to buy a product or not. For instance, “Know your factories”, “Know your costs” and “Always ask why” are the headings that appear on Everlane’s “About us” page. The e-commerce startup claims to o er the “transparent pricing” by drawing a crystal clear picture of the “true cost” of luxury clothing produc on that includes materials, hardware, labor, du es, and transport costs on the product pages. The pricing transparency has gained Everlane both spotlights and sales in an industry that is known for shrouding the connec on between what it costs and what you’ll pay. PDFmyURL lets you convert a complete website to PDF automatically!
  3. Besides conversions, transparency also builds credibility. According to the 2015

    Nielsen Global Corporate Sustainability Report, 66% of the global consumers men on that they are willing to pay more if they know a brand is socially-conscious. The majority (73%) of global millennials are willing to pay extra for sustainable o erings. And the biggest in uencing factor for 62% of those consumers is about brand trust. But what it takes to build that trustworthiness is not as simple as just showing consumers the origin and manufacture loca ons. It should be demonstrated in ways that are more authen c and meaningful. The willingness of paying more that comes from the socially- conscious minds won’t arise without the brand enuncia ng each word behind how exactly the products were made. Another way to improve product transparency is displaying the product stock level. If a shopper nds out the product they like to purchase is out of stock during the checkout, they are very likely to abandon their shopping cart at the last minute. Hence, display the product availability and, if possible, the es mated days that it takes to refill the inventory on the product pages prominently. While your customers are generally sa s ed with the informa on available but if they feel like knowing something, they want to know now. And if they can access the informa on they are seeking right PDFmyURL lets you convert a complete website to PDF automatically!
  4. now. And if they can access the informa on they

    are seeking right away from you, you will have a greater chance of having a happy and loyal consumer. Product transparency has become a trend with more and more big- name eCommerce brands opening up to online shoppers. However, every trend is followed by a bandwagon. Many eCommerce businesses got on the bandwagon only because consumers are paying a en on. Transparency must become a mindset and be translated into authen c narra ves and then be integrated into your marketing messages. ABOUT IMEDIA DESIGNS Web Design Toronto Agency, iMedia Designs is full-service digital agency that helps brand create unique identity through striking website design, web development and CONTACT US ​TORONTO ​ 481 University Avenue, Suite 703 Toronto, Ontario M5G 2E9, CANADA​ +1-647-975-8631 LATEST WEB DESIGN NEWS Why Product Transparency is Important for eCommerce Success eCommerce Businesses Need a Content Marketing Strategy PARTNERS PDFmyURL lets you convert a complete website to PDF automatically!
  5. design, web development and successful marketing campaigns. From understanding the

    business process, finding custom web design solutions for complex problems and eCommerce website design to eCommerce optimization and marketing campaigns, we create result oriented digital strategy. CALL US AT +1-800-780- 0392 ​MONTREAL ​1396 st Catherine, Suite 210 Montreal, Quebec, H3G 2B7, CANADA​ +1-514-819-7709 ​NEW YORK ​275 Madison Ave, Suite 702 New York, NY 10016, United States​ +1-646-701-5877 Strategy How to Transform the One- Time Seasonal Shoppers into Loyal Fans How to Choose a Payment Gateway Sitemap | Web design Toronto | Web development Toronto | ©2015 iMedia Designs Technologies Inc. All rights reserved       WO RK S ERVICES M AGENTO NEWS CAREER CO NTACT U S PDFmyURL lets you convert a complete website to PDF automatically!