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Anthi Malteza

A717e9d055b2284e573b2412e32f5397?s=47 WordPress Greek Community
December 21, 2017
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Anthi Malteza

Built a WordPress website as a digital product

A717e9d055b2284e573b2412e32f5397?s=128

WordPress Greek Community

December 21, 2017
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  1. Build a WordPress Website As a Digital Product

  2. Hi, it’s me Anthi Malteza UX/Product Designer

  3. Me and WordPress • Client work • Theme design/customization •

    Updates • Maintenance • Training/consulting
  4. Why ? Why ? Why ? Get specific Work on

    business - website “alignment”. Observe • how a client/business actually operates (business behavior) • why they do so (business objective) • what the result is • how can their website help
  5. What is the problem? Standard linear development process • Client

    brief • Requirements documentation • WordPress plugins, themes, customizations, integrations setup • Development + approval • Release of WordPress website • The end
  6. The end. Really?

  7. I need a wordpress website business solution

  8. Addressing real business needs Your clients need to • Make

    sense of an abundance of possibilities with WordPress • Understand what is vital now • Allocate budget accordingly • Measure results • Adjust Strategy • Maximize ROI • Iterate
  9. Addressing real user needs Users need to • Make sense

    of your WordPress website • Receive expected functionality on all devices • Express needs to the business • Feel heard and appreciated
  10. Addressing your own needs Developers and teams need • Clear

    shared objectives • Balanced resource allocation • Research theme/plugin benefits and restrictions in depth • Informed decisions • Comprehensive workflow • Maintain control
  11. Optimize Wordpress Product setup • Theme • Plugins • Integrations

    Project setup • Development enviroment • Production environment • Licenses
  12. What is “Product” An item's parts + their relationship to

    the whole http://www.businessdictionary.com
  13. What is “Digital Product” An item's parts + their relationship

    to the whole http://www.businessdictionary.com Purposefully designed to change and evolve based on new business and user needs
  14. What is “Digital Product Design” Ιterative design process to solve

    a functional problem with a formal solution. Wikipedia
  15. What is “Digital Product Design” Ιterative design process to solve

    a functional problem with a formal solution. Wikipedia The problem of satisfying business and user needs, leveraging available technology in the most efficient, optimum way.
  16. What about WordPress Publishing platform + CMS The base upon

    which WordPress developers + teams can build and maintain Quality digital products
  17. What about WordPress WordPress is a great digital product facilitator

    • Platform • Plugins • Themes • Community • Standardization • Room for innovation
  18. WordPress Website • Platform The base • Plugins + Themes

    The parts
  19. WordPress Website Product • Platform The base • Plugins +

    Themes The parts • Updates + Maintenance + Extentions The iterations
  20. Other WordPress Products • Theme • Plugin • Web application

    • Customization
  21. Project setup + documents • Client Brief • Requirements •

    Documentation
  22. Scheduling, Budgeting • Think of business first of all •

    Focus on short-, mid- and long term needs (time) • Create a shared delivery plan • Consider multiple touchpoints and devices
  23. Planning is simple 1. Start upfront (kickoff meeting) 2. Use

    Product Phases 3. Prioritize Features accordingly 4. Break features into actionable Tasks en.wikipedia.org/wiki/Product_lifecycle
  24. Planning example Kick off meeting You: Who are your website

    users? Client: Buyers, Sellers initially, and later on curators and guest bloggers. Internally, 2 admins, 2 bloggers, and 1 content manager, perhaps a campaign manager, too.
  25. Planning example Kick off meeting Buyers, sellers [phase 1] Curators,

    guest bloggers [phase 2] Campaign Manager [phase 3] I will need plugin X, to allow multiple user profile management
  26. Planning example Website “Product Phases” 1. Phase 1 2. Phase

    2 3. Phase 3 (define) 4. Phase 4 (define) 5. Phase 5 (define)
  27. Planning example Website “Product Phases” Phase 1 a. Plugins/services b.

    Settings c. Content Phase 2
  28. Planning example Website “Product Phases” Phase 2 a. Plugins/services +

    3 b. Settings (update) c. Content (update) Phase 3
  29. Systematic and mindful about your WordPress Business processes

  30. Sell Wordpress websites business solutions

  31. Maintain high quality WordPress products + great client relationships over

    time
  32. Q&A time ? anthimalteza@gmail.com www.anthimalteza.com