Why ? Why ? Why ? Get specific Work on business - website “alignment”. Observe ● how a client/business actually operates (business behavior) ● why they do so (business objective) ● what the result is ● how can their website help
What is the problem? Standard linear development process ● Client brief ● Requirements documentation ● WordPress plugins, themes, customizations, integrations setup ● Development + approval ● Release of WordPress website ● The end
Addressing real business needs Your clients need to ● Make sense of an abundance of possibilities with WordPress ● Understand what is vital now ● Allocate budget accordingly ● Measure results ● Adjust Strategy ● Maximize ROI ● Iterate
Addressing real user needs Users need to ● Make sense of your WordPress website ● Receive expected functionality on all devices ● Express needs to the business ● Feel heard and appreciated
Addressing your own needs Developers and teams need ● Clear shared objectives ● Balanced resource allocation ● Research theme/plugin benefits and restrictions in depth ● Informed decisions ● Comprehensive workflow ● Maintain control
What is “Digital Product” An item's parts + their relationship to the whole http://www.businessdictionary.com Purposefully designed to change and evolve based on new business and user needs
What is “Digital Product Design” Ιterative design process to solve a functional problem with a formal solution. Wikipedia The problem of satisfying business and user needs, leveraging available technology in the most efficient, optimum way.
What about WordPress WordPress is a great digital product facilitator ● Platform ● Plugins ● Themes ● Community ● Standardization ● Room for innovation
Scheduling, Budgeting ● Think of business first of all ● Focus on short-, mid- and long term needs (time) ● Create a shared delivery plan ● Consider multiple touchpoints and devices
Planning is simple 1. Start upfront (kickoff meeting) 2. Use Product Phases 3. Prioritize Features accordingly 4. Break features into actionable Tasks en.wikipedia.org/wiki/Product_lifecycle
Planning example Kick off meeting You: Who are your website users? Client: Buyers, Sellers initially, and later on curators and guest bloggers. Internally, 2 admins, 2 bloggers, and 1 content manager, perhaps a campaign manager, too.
Planning example Kick off meeting Buyers, sellers [phase 1] Curators, guest bloggers [phase 2] Campaign Manager [phase 3] I will need plugin X, to allow multiple user profile management
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