Anthi Malteza

Built a WordPress website as a digital product

Transcript

1. Build a WordPress Website As a Digital Product
2. Hi, it’s me Anthi Malteza UX/Product Designer
3. Me and WordPress • Client work • Theme design/customization • Updates • Maintenance • Training/consulting
4. Why ? Why ? Why ? Get specific Work on business - website “alignment”. Observe • how a client/business actually operates (business behavior) • why they do so (business objective) • what the result is • how can their website help
5. What is the problem? Standard linear development process • Client brief • Requirements documentation • WordPress plugins, themes, customizations, integrations setup • Development + approval • Release of WordPress website • The end
6. The end. Really?
7. I need a wordpress website business solution
8. Addressing real business needs Your clients need to • Make sense of an abundance of possibilities with WordPress • Understand what is vital now • Allocate budget accordingly • Measure results • Adjust Strategy • Maximize ROI • Iterate
9. Addressing real user needs Users need to • Make sense of your WordPress website • Receive expected functionality on all devices • Express needs to the business • Feel heard and appreciated
10. Addressing your own needs Developers and teams need • Clear shared objectives • Balanced resource allocation • Research theme/plugin benefits and restrictions in depth • Informed decisions • Comprehensive workflow • Maintain control
11. Optimize Wordpress Product setup • Theme • Plugins • Integrations Project setup • Development enviroment • Production environment • Licenses
12. What is “Product” An item's parts + their relationship to the whole http://www.businessdictionary.com
13. What is “Digital Product” An item's parts + their relationship to the whole http://www.businessdictionary.com Purposefully designed to change and evolve based on new business and user needs
14. What is “Digital Product Design” Ιterative design process to solve a functional problem with a formal solution. Wikipedia
15. What is “Digital Product Design” Ιterative design process to solve a functional problem with a formal solution. Wikipedia The problem of satisfying business and user needs, leveraging available technology in the most efficient, optimum way.
16. What about WordPress Publishing platform + CMS The base upon which WordPress developers + teams can build and maintain Quality digital products
17. What about WordPress WordPress is a great digital product facilitator • Platform • Plugins • Themes • Community • Standardization • Room for innovation
18. WordPress Website • Platform The base • Plugins + Themes The parts
19. WordPress Website Product • Platform The base • Plugins + Themes The parts • Updates + Maintenance + Extentions The iterations
20. Other WordPress Products • Theme • Plugin • Web application • Customization
21. Project setup + documents • Client Brief • Requirements • Documentation
22. Scheduling, Budgeting • Think of business first of all • Focus on short-, mid- and long term needs (time) • Create a shared delivery plan • Consider multiple touchpoints and devices
23. Planning is simple 1. Start upfront (kickoff meeting) 2. Use Product Phases 3. Prioritize Features accordingly 4. Break features into actionable Tasks en.wikipedia.org/wiki/Product_lifecycle
24. Planning example Kick off meeting You: Who are your website users? Client: Buyers, Sellers initially, and later on curators and guest bloggers. Internally, 2 admins, 2 bloggers, and 1 content manager, perhaps a campaign manager, too.
25. Planning example Kick off meeting Buyers, sellers [phase 1] Curators, guest bloggers [phase 2] Campaign Manager [phase 3] I will need plugin X, to allow multiple user profile management
26. Planning example Website “Product Phases” 1. Phase 1 2. Phase 2 3. Phase 3 (define) 4. Phase 4 (define) 5. Phase 5 (define)
27. Planning example Website “Product Phases” Phase 1 a. Plugins/services b. Settings c. Content Phase 2
28. Planning example Website “Product Phases” Phase 2 a. Plugins/services + 3 b. Settings (update) c. Content (update) Phase 3
29. Systematic and mindful about your WordPress Business processes
30. Sell Wordpress websites business solutions
31. Maintain high quality WordPress products + great client relationships over time
32. Q&A time ? anthimalteza@gmail.com www.anthimalteza.com