Day for Failure 2011 - Kansallinen epäonnistumisen päivä

The National Day for Failure is a campaign aimed at changing Finnish culture around failure to promote taking risks and to strive for one's dreams without the fear of failure. I was co-organising the campaign in 2011. It has since become international: http://dayforfailure.com

Transcript

2. 2 ”Build a bold vision, then make it bigger.” -Kristian Segerstråle http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi
3. 3 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi In 2020, October 13th, will be a national flag-day for the celebration of failure. http://epaonnistumisenpaiva.fi
4. 4 Finland will become a global technology and startup hub within the next 10 years. http://epaonnistumisenpaiva.fi
5. 5 This will require: more entrepreneurs more startups more opportunities more startup competence http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi
6. 6 http://epaonnistumisenpaiva.fi However, perhaps most importantly it requires a culture that supports our nations risk-takers and tolerates failure, a natural part of trying anything new. http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi
7. 7 http://epaonnistumisenpaiva.fi The aim of the National Day for Failure is to celebrate our shortcomings and failures, share our experiences and above all: promote the understanding of failure as a learning experience. http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi
8. 8 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi Events around Finland gather people together to share failures, learnings and to celebrate. 2011 saw events in: Helsinki, Turku, Lappeenranta, Oulu, Tampere, Jyväskylä and Pietarsaari among others. http://epaonnistumisenpaiva.fi
9. 9 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi A series of videos told the stories of notable individuals from ex- Nokia chairman Jorma Ollila, to politicians, athletes and the head coach of Finland’s national ice hockey team: http://epaonnistumisenpaiva.fi
10. 10 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi Mainstream media picked up the story: http://epaonnistumisenpaiva.fi
11. 11 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi Some campaign statistics: http://epaonnistumisenpaiva.fi likes on Facebook page 8200+ 80 000+ videos gathered views 1 000 000+ post views covered in articles online and print 50+ featured on Finland’s most watched news broadcast with about 1 000 000 viewers.
12. 12 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi we estimate the campaign reached around 1,2 million Finns. ..that’s near to a quarter of the population.
13. 13 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi ”A person who has never failed, never tried anything new.” - Albert Einstein
14. 14 http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi http://epaonnistumisenpaiva.fi