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Shut Up and Play Yer Guitar, Again - David Hussman - Agile SG 2013

66a1bb94b08fe5dcd07635a59681626c?s=47 Agile Singapore
November 08, 2013

Shut Up and Play Yer Guitar, Again - David Hussman - Agile SG 2013

Presented in Agile Singapore 2013 Conference

History repeats itself as people once again become addicted to process. Today’s difficult problems call for a renaissance of agility, drawing on past success as we invent the future. Real value lies in intentional and contextual selection of agile tools instead of the noise associated with calls to practice “pure agile.” It is time to replace process-based thinking with outcome-based thinking. It is time to stop talking about process adherence and start focusing on product delivery. David Hussman calls on us to heed the audacious Frank Zappa’s challenge to “Shut Up ‘n Play Yer Guitar.” David speaks to selecting tools that foster measurable outcomes like product sales or market change. Topics covered range from product thinking to regression deficit to building teams and connecting programs to portfolios. Warning: If you are looking for an agile love-in, steer clear of this talk. If you are looking to be challenged, show up ready to play yer guitar (metaphorically speaking, of course).


Agile Singapore

November 08, 2013


  1. Shut Up and Play Yer Guitar ( again ) David

    Hussman will be standing in for Frank Zappa
  2. DevJam produces products and … … helps others learn to

    do so
  3. We host a “maker space” @somakers

  4. We sponsor communities of learning First Lego League: Kids programming

  5. They are loosely based on Fight Club We host jam

  6. Frank hosted jam sessions! Zappa was a maker (producer)

  7. Frank was A Mother (of Invention)

  8. Frank was a rebel (with a cause)

  9. Frank was a not afraid to offend

  10. Most Important, Frank Produced player, composer, engineer, leader

  11. Are you a producer?

  12. How well do you find balance? process (docs) vs experience

  13. What would Frank say about this doc? What do you

    say about it?
  14. How does your process help you produce? How does it

    help learn about your product?
  15. Producing over Production

  16. V= W H How much process is enough? Dude’s Law:

    Value = Why / How
  17. Outcome Based Selections Does your process produce learning?

  18. This is learning about progress

  19. This is learning about product

  20. thinking in product over thinking about progress

  21. eliminate uncertainty - validate learning minimum viable product (MVP)

  22. How do you eliminate uncertainty? How do you reduce epistemic

  23. Who needs what and why? Maps help surface “product arrogance”

  24. Maps promote journeys Where are you going to take your

  25. Journeys improve conversations How will we take them there?

  26. Journeys cut across specializations

  27. Journeys help with scale Produce more learning, not more process

  28. Distributed journeying exists

  29. Distributed discovery tools exists

  30. Here’s a real world example of discovering a customer journey

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  46. This journey was produced in California

  47. This journey produced in Kiev

  48. What journey can you take? ( how can you shut

    up and play )
  49. How can you measurably improve? Becoming antifragile by being a

  50. What journey can we take? We have XP, Scrum and

    Kanban How can we subtract and improve?
  51. NonBan “the least amount of process with the most real

    and measurable value” nonban.org Because process is only part of the meal
  52. www.devjam.com / @davidhussman If you are still hungry, try out

    some DevJams
  53. Shut Up and Play Your Guitar … … or Frank

    will haunt your dreams