Simple at-store application for a loan right before purchase of сhosen item TASK: Support the "hot season" in sales from mid-November until the 2nd week of January. People have to buy New Year gifts for friends and family as well as for themselves. Someone will continue to shop even after the celebration. The goal is to increase the volume of issued loans to approximately 3% during the period. ADDITIONAL TASK (optional): to increase the number of subscribers in social media groups. TARGET AUDIENCE: All Russia (towns and cities), 21+, F/M, with average ability to take a loan from 4000 to 150000 RUB. BRIEF
on our doorstep along with incredible technologies. In the meantime, while technical progress works for the benefit of mankind, many people live in expectation of comfort, for years saving money on a purchase they dream about. In these dreams, in three or four years long- awaited washing machine, stove or monitor appears in apartment. New Year – is a time to take consumer loan and let the future come. MANIFESTO
future to reach everybody. To achieve this together with rbc.ru news hub we create a future catching project, which focuses on the prospective architecture, technology, sports, food, along with the tutorial on personal loans. IDEA
reads the forecasts. Forecast topics correspond to the categories of goods, for which the HCB provides personal loans: furniture and decor elements, home and kitchen appliances, electronic devices, fitness membership. User clicks “Trap the future” button while wondering through the topic. 1 2 3 4 5 After clicking the button user fills an application form for the personal loan request in a specified product category. User receives the approval by e- mail and shows it in one of the affiliated stores to buy desired article.
and wireless phone charger that you can use right now. Artificial meat, molecular food, printed meals and kitchen, where you can start cooking now. Invisible robots, navigator for pets and household appliances, which can be picked up right now. Walls-chameleon, self- assembling buildings and furniture that can be put inside the house right now. New kinds of sport, records in the sports and fitness machines which you can start using now! HOUSEHOLD FOOD TECHNOLOGY SPORTS ENGINEERING
yet that advanced, but it deserves to become a home of your future – the way you imagine it. With a personal loan from Home Credit Bank you do not need to wait: you can buy furniture of your dream with 0% of initial contribution and instantly take it home. Future buildings are assembled from pre-maid modules in design dominated by low-cost, durable, weather-resistant materials. For example, a house made of cellophane can be ordered on the Internet, like jeans or sneakers. Its dimensions are freely regulated – just like meccano. Trap the Future Loan period: up to 24 months Loan amount: up to 500 000 rubles “The formula of the sofa “ item
is provided with a form asking about his name, place of work, income, store name, category and price of the desired item. FILLING PERSONAL LOAN REQUEST FORM
approval from the bank by e-mail. With this approval and supporting documents user goes to the store. Here he shows the approval letter, pays initial contribution if intended and takes the Future home.
choice of New Year gifts, both for themselves and for people they love. They read reviews, compare features of goods and carefully count expenses. We want to make the counting process easy, clear and spirited with New Year!
calendar to compute the cost of purchases not in abstract numbers but in useless and routine buys made during the whole year. This simple but rational argument is aimed at people who analyze future purchase with the help of online resources such as yandex.market.ru. IDEA
clicks on a banner and lands on a project page. On the page user indicates cost of the purchase, the first payment amount and number of months to pay off the loan. Calculator computes the cost of monthly payment. User sees a result in the customary expenses which occur monthly each year. 1 2 3 4 5 By clicking "Spend money wisely “ button, user opens and fills online the HCB personal loan request form. User receives loan approval by e-mail and comes with the approval letter to one of the affiliated stores to buy desired article.
in 2016 is 1980 rubles. = In a special form user indicates the cost of the purchase, the amount of first payment and the number of months he intends to pay off the loan. As a result he gets a calendar where his monthly payments showed in those non- essential purchases, which each Russian reluctantly makes every year. Spend money wisely + + + + + JANUARY FEBRUARY MARCH . + +
button “Spend money wisely”, he is provided with a form asking about his name, place of work, income, store name, category and price of the desired item.
approval from the bank by e-mail. With this approval and supporting documents user goes to the store. Here he shows the approval letter, pays initial contribution if intended and takes his purchase home.
everything good and new. But to find a space for the new, it is imperative to get rid of the old — as it’s traditionally done by Italians, who throw away all the trash as the New Year approaches.
media and banners. User takes a picture of an object he wants to replace and posts it with hashtags in Instagram. User arranges an HCB consumer loan to get the main prize. 1 2 3 4 5 User subscribes for HCB pages in social media to learn the weekly announced results of the contest. Each week one winner is awarded with paying off his HSB consumer loan.
to spend spared energy with HCB promo campaign for DIY Christmas and New Year Cards. We tell about New Year traditions all over the Planet and offer users to celebrate New Year in Italian way with HCB, staying at home. Contest rules announcement Home Credit Bank social media pages «Amazing Planet travel community » 2 918 289 subscribers «Cook Good» 4 024 359 subscribers «DIY community» 933 107 subscribers We talk about traditional Italian cuisine and encourage to celebrate New Year in Italian way with new kitchen appliances.
thrown away furniture and appliances with an appeal to take part in a promo campaign. Christmas tree decorated with Italian flag colors draws attention to the leaflets with information about the promo campaign. POS materials encourage to celebrate the whole New Year in Italian way with HCB. Italian restaurants Home Credit Bank branches Outdoor
peace, bro! Make the street cats happy, as once you made my great-great-great-grandparents very happy. Thanks to #HCB I will get new soft and cozy sofa! # NewYearinItalianway! «Home alone» repetition I’ll watch on a brand new 48 inch TV, thanks to #HCB.
a mathematical formula) is announced at HCB social media pages. Home Credit Bank acts as Santa Claus and pays off Personal Loan for the purchase made by the winner during the promotional period.
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