The Passionate Entrepreneurs of the Year 2025​

Discover Sulakshan Parameswaran and other trailblazers in The Passionate Entrepreneurs of the Year 2025 by Business Minds Media India—celebrating vision, passion, and innovation!

Transcript

1. INDIA SULAKSHAN Parameswaran Turning Exceptional Taste into an Everyday Experience From Idea to Execution A Step-by-Step Guide to Star ng Your Own Business From Local to Global Scaling Your Start-Up The Power of Adaptability How Entrepreneurs Can Thrive in a Changing Market Sulakshan Parameswaran Director, Superb Formulations Private Limited The PASSIONATE of the Year 2025
3. www.businessmindsmedia.in D o n ’t wa t c h t h e c l o c k , d o w h a t i t d o e s . K e e p g o i n g .
4. INDIA MANAGING EDITOR Abhishek Roy ART & DESIGN HEAD Rohit Sutar BUSINESS DEVELOPMENT MANAGER Raviraj Khankhure EXECUTIVES Nisha Salunke, Atharva Gaikwad MARKETING MANAGER Nikita Khaladkar TECHNICAL HEAD Sam Fernandez DIGITAL MARKETING MANAGER Amit Singh CIRCULATION MANAGER Rohan Agrawal ACCOUNTANT Melina D’souza ADDRESS Business Minds Media Tech LLC. 5830 E 2nd St, Ste 7000 #13042, Casper, Wyoming 82609 United States Business Minds Media Tech LLP. O ce No. 503, Spot18 Mall, Rahatani, Pune 411017 CONTACT US info@businessmindsmedia.in FOLLOW US www.businessmindsmedia.in +91 8484076698 +91 9834514296 CREDITS
5. Editor's Perspective very day, fresh ideas sprout like Eseeds, each one filled with promise and potential. Most of these ideas wither before they even have the chance to take root, lost in the shuffle of daily life, overshadowed by the next big thought. But occasionally, an idea defies the odds, pushing its way through the noise and capturing the attention of those who matter. What sets these ideas apart? It's not just about timing or luck—it's about the persistence to push through challenges, the courage to innovate, and the unwavering belief in a vision that can change the status quo. These are the ideas that build legacies. In this special edition of The Passionate Entrepreneurs of the Year 2025, we celebrate those who have turned their dreams into action, carving out paths where others saw only barriers. This edition is a tribute to the grit, creativity, and boldness of entrepreneurs who are reshaping industries, challenging norms, and paving the way for future generations. We've curated the stories of some of the most remarkable innovators, whose journeys remind us that passion is the fuel that drives great change. Looking ahead, the future of entrepreneurship is not about predicting what comes next—it's about the power of possibility. The next great idea is already out there, waiting for someone with the courage to take a chance on it. Entrepreneurs will continue to be the heartbeat of innovation, driven by curiosity, purpose, and a relentless desire to make the world a better place. The journey of entrepreneurship may not always be easy, but it's a journey worth taking, for it is in the pursuit of something bigger than ourselves that we find true fulfillment. Abhishek Roy - Managing Editor A Tribute to the Grit, Creativity, and Boldness
6. TABLE OF CONTENT Kunal Sharma Creating Spaces that Elevate Human Experiences Shivam Khanna Writing a New Chapter in Indian Design Swapan Rajdev Designing Conversations That Matter From Idea to Execution A Step-by-Step Guide to Starting Your Own Business From Local to Global Scaling Your Start-Up The Power of Adaptability How Entrepreneurs Can Thrive in a Changing Market 24 34 44 20 30 40 Profiles Articles
7. Parameswaran Turning Exceptional Taste into an Everyday Experience 06 Cover Story
8. Parameswaran Turning Exceptional Taste into an Everyday Experience S t o r y C o v e r I wanted to create something that made great flavors truly accessible—whether you are a home baker or running a food startup. That's how Ossoro was born. www.businessmindsmedia.in 06
9. Sulakshan Parameswaran Director, Superb Formulations Private Limited www.businessmindsmedia.in 07
10. remium flavors have always Pheld a certain mystique, complex, concentrated, crafted to perfection. They're the invisible ingredients behind unforgettable bites and sips, the silent collaborators in the success of celebrated dishes. Yet for all their power, they've often felt out of reach. Reserved for the hands of large- scale manufacturers or behind the guarded walls of industrial suppliers, these intricate notes rarely made their way to the hands of home bakers, indie café owners, or culinary creators working outside the spotlight. Try finding a bold pistachio essence that doesn't taste synthetic. Or a pure vanilla that doesn't cost a small What inspired Sulakshan Parameswaran to venture into the world of flavors, extracts, and essential oils was deeply rooted in his upbringing. Having grown up in a family that ran a modest, home- adjacent business in the early 2000s, he was constantly surrounded by the scent of spices and aroma chemicals that were used to create simple yet powerful essences. Although he may not have realized it at the time, these early experiences played a significant role in shaping his deep understanding of sensory craftsmanship. In 2007, the family business transitioned from a small setup to a fully operational factory. Witnessing fortune. For the longest time, the market told small-scale creators: settle. Settle for diluted. Settle for generic. Settle for what's available, not what's ideal. That's where Sulakshan Parameswaran decided to step in—not with a loud disruption, but with a quiet, precise revolution. Drawing from a childhood immersed in the scent of spice-laden oils and a family-run flavor business, he didn't just build Ossoro Flavours and Superb Formulations. He redesigned access. From Spice-Laced Childhoods to Flavor-Filled Futures www.businessmindsmedia.in 08
11. The Passionate Entrepreneur of the Year 2025 www.businessmindsmedia.in 09
12. this transformation firsthand, Sulakshan saw the vast potential of what they had built over the years. After completing his MBA and spending over five years in the corporate sector, he stood at a pivotal juncture in his career. While the corporate world offered him valuable exposure and experience, he felt a strong pull toward the world he had grown up in. Choosing to follow his passion, he decided to join the world of flavors, embarking on a journey that was not just professional but deeply personal. For Sulakshan, this path has been one of rediscovery—of family heritage, of passion, and of the profound connection between nature and human senses. The journey of founding Ossoro Flavours began with Sulakshan identifying a clear and growing need in the Indian market. He observed a rising wave of homebakers and small-scale food entrepreneurs who were eager to experiment with unique flavors but lacked access to high-quality products. This gap inspired him to reimagine how flavor solutions could be made available and accessible. With a vision to change the game, Sulakshan and his team launched Ossoro with a focus on retail-friendly 30ml packs that maintained the same high concentration and quality as their commercial-grade offerings. To further enhance usability, they introduced bottles with inbuilt droppers—ensuring accurate dosing and ease of use, particularly for home kitchens. From the outset, Sulakshan's goal was both simple and ambitious: to make premium flavors available to everyone. Today, Ossoro offers an expansive range of flavors—from timeless classics to bold, exotic varieties—available across both online flavors that are celebrated for their authenticity, purity, and consistency. The brand operates with a clear philosophy: great flavors begin with great ingredients. Superb Formulations also stands out for its steadfast commitment to integrity. Sulakshan is clear that the company does not cut corners. Each product is built to deliver both performance and value, offering premium-grade formulations without the hefty price tag—an approach that resonates with both emerging brands and seasoned manufacturers. Agility is another defining trait. The company ensures fast lead times for dispatch and delivery, making it a reliable partner for businesses working with tight production schedules. Their R&D capabilities are equally responsive. Whether a client requires a brand-new flavor or a tweak to an existing one, the team at Superb Formulations is known for its swift and collaborative development process. platforms and offline retail channels. The brand has established a strong presence on major e-commerce marketplaces and continues to expand into brick-and-mortar retail stores. Whether it's a 10ml bottle for a home baker or a 20-litre drum for large-scale production, Ossoro caters to all needs. One of the aspects Sulakshan is particularly proud of is the brand's commitment to customization. He understands that innovation in the food and beverage industry often requires tailor-made solutions, and Ossoro has made it a priority to accommodate bespoke requests—even in small batches. This flexibility and customer- centric mindset have been key factors in Ossoro's growth from a niche concept to a trusted name embraced by homebakers, chefs, and industrial manufacturers alike. For Sulakshan, the journey so far has been exciting and fulfilling—but as he sees it, this is just the beginning. Where Every Drop Tells a Story of Integrity When asked what sets Superb Formulations apart in the competitive flavor manufacturing industry, Sulakshan emphasizes the company's unwavering dedication to purity, accessibility, and craftsmanship—values that have remained central to its identity as an MSME. While many players in the industry focus on scale and mass production, Sulakshan has steered Superb Formulations to prioritize quality at every step. A key differentiator, according to Sulakshan, is their strict sourcing policy. Only high-quality, traceable raw materials make the cut, resulting in www.businessmindsmedia.in 010
13. Sulakshan is especially proud of the company's approach to inclusivity. By eliminating minimum order quantities for first-time buyers, Superb Formulations has empowered countless homegrown brands, startups, and small At the core of Superb Formulations lies the Japanese philosophy of Kodawari—a relentless pursuit of perfection. Sulakshan explains that this mindset informs every formulation the company produces. The goal is always to get as close as possible to the natural source, both in aroma and in functionality. It's this meticulous attention to detail, combined with an enduring passion for excellence, that has helped Superb Formulations carve out its distinct space in a highly competitive market. distributors to grow without the pressure of large initial investments. This open-door policy has helped democratize access to high-quality flavor solutions. For me, flavor is a form of integrity. It has to be honest, consistent, and built from good ingredients. That's the core of what we do. www.businessmindsmedia.in 011
14. The Alchemy of Intuition and Innovation When reflecting on how he balances the artistry and scientific precision involved in creating unique flavors, Sulakshan compares the process to that of a chef crafting a signature dish. For him, flavor development is a harmonious blend of creativity, balance, and technical expertise. While the science—particularly organic chemistry—provides the structural foundation, Sulakshan emphasizes that equal importance must be given to the organoleptic elements: the aroma, mouthfeel, and the emotional resonance a flavor can evoke. It's about creating an essence that feels complete and meaningful. Interestingly, Sulakshan does not come from a traditional science background. His entry into flavor formulation was guided more by curiosity and intuition than academic training. This outsider www.businessmindsmedia.in 012
15. perspective, he believes, became one of his greatest strengths. It allowed him to see flavor development not just as a technical process, but as a form of sensory storytelling—an opportunity to create something that could stir feelings or memories, not just satisfy a formula. Over the years, Sulakshan has cultivated a deep respect for the scientific aspects of flavor creation, but he continues to champion the creative and intuitive dimensions. For him, innovation happens when both realms work together—when molecular precision meets artistic intention. However, he is quick to point out that science and creativity are just two parts of the equation. Commercial viability plays a critical role as well. Sulakshan and his team work closely with customers to understand how each flavor will be used—the application, the dosage, heat stability, shelf life, and ultimately, the value it offers to the end user. These practical considerations are carefully integrated into every formulation to ensure the final product is not only distinctive and technically sound, but also effective and economical in real-world conditions. It's this thoughtful blend of curiosity, scientific understanding, creativity, and close customer collaboration that Sulakshan believes enables Superb Formulations to develop flavors that truly stand out in a crowded market. Mastering Complexity Across Taste Territories According to Sulakshan, developing flavors across diverse industries—such as bakery, beverages, and pharmaceuticals—presents a unique set of challenges that requires a nuanced and highly adaptable approach. While the foundational principles of flavor products designed for either human or veterinary use. Each use case comes with its own technical demands, including solubility, dosage form compatibility, and regulatory compliance. The team approaches each formulation with precision, ensuring that the flavor solution not only tastes good but also serves a specific functional and technical purpose. Across all industries, Sulakshan emphasizes the importance of listening carefully to the client's needs and asking the right questions. For him, the goal goes beyond crafting a great- tasting flavor—it's about ensuring that each formulation performs reliably within the customer's specific environment and adds value from both a sensory and functional standpoint. The Craft Behind Every Drop of Flavor Sulakshan describes flavor manufacturing as a meticulous blend of art and science, with several critical parameters shaping the creation of high-quality, consistent products. At the heart of the process lies raw material selection—a factor he considers absolutely fundamental. According to Sulakshan, the aroma ingredients used in a formulation directly impact the final outcome, as each raw material brings its own distinctive characteristics to the flavor. This is why his team places a strong emphasis on sourcing innovative and high-performance ingredients, continuously researching and testing new options to elevate existing profiles. To maintain consistency, rigorous quality control checks are conducted on all incoming materials. These checks assess purity, potency, and overall consistency, ensuring that every batch meets the company's high creation remain consistent, the variables within each segment demand customization and a deep understanding of application-specific requirements. In the bakery industry, Sulakshan explains that one of the biggest challenges lies in the quality and nature of the raw materials used by clients. A flavor might behave very differently depending on whether a recipe uses real butter or cost-effective alternatives like margarine or vegetable oil. Butter tends to enhance and elevate flavor profiles, whereas substitutes often mute them. Recognizing that many commercial bakeries prioritize affordability, Sulakshan and his team at Superb Formulations design flavors that maintain consistency and appeal regardless of ingredient quality—ensuring that every end product delivers a desirable and reliable taste experience. When it comes to beverages, Sulakshan highlights stability and compatibility as critical hurdles. Factors such as pH level, TDS (total dissolved solids), the specific types of acids used for profile enhancement, and sugar content all influence how a flavor behaves and integrates. A formulation that works perfectly in one setup might fail in another if these conditions change. To overcome this, his team invests significant time in understanding the beverage matrix in detail before recommending or tailoring a flavor solution, ensuring that performance is both stable and satisfying. The pharmaceutical sector, Sulakshan notes, adds another layer of complexity. Here, flavors often serve a dual purpose: to improve palatability or to mask unpleasant tastes and odors. The applications vary widely—ranging from liquid syrups and powders to www.businessmindsmedia.in 013
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17. internal standards. Any deviation in quality, Sulakshan notes, could compromise the integrity of the final product. Once the raw materials are approved, the next phase—processing—begins. Sulakshan compares this step to operating a highly specialized kitchen, where precision is key. Developing a flavor involves understanding the behavior of various aroma chemicals and skillfully combining them in specific ratios to craft a desired sensory experience. These aroma ingredients are blended with food-grade solvents to form the flavoring essence. Much like following a recipe, the formulation safety system. It wasn't just a change in structure—it was a transformation in philosophy. From that point onward, the company prioritized developing policies and infrastructure that could meet, and even exceed, both national and international quality and regulatory standards. Recognizing that global trust hinges on rigorous systems, Sulakshan led the overhaul of their processes, facilities, and protocols. One of the most significant milestones in this journey was achieving compliance with FSSC 22000—one of the world's most respected food safety management system standards. This certification aligned Superb Formulations with globally recognized best practices in food manufacturing. Their commitment, however, did not stop there. The company has since secured multiple certifications that reinforce its standing in both export and domestic markets. These include FDA compliance for international exports, ISO 22000, GMP (Good Manufacturing Practices), GHP (Good Hygienic Practices), HACCP (Hazard Analysis and Critical Control Points), and Halal certification. For the Indian market, Superb Formulations remains fully compliant with FSSAI regulations, ensuring all products meet legal and safety requirements locally. Sulakshan also emphasizes the importance of accountability. The company's facilities undergo routine audits by independent third-party agencies—an essential component of their quality assurance program. These audits not only validate internal practices but also serve as a continuous improvement mechanism, ensuring food safety and hygiene standards are never compromised. process demands accuracy and an intuitive understanding of how ingredients interact. The processing techniques vary depending on the form and application of the final product. For instance, creating powder-based flavors involves a different method compared to emulsions, yet the underlying goal remains the same: to produce stable, effective, and high-quality flavor solutions. For Sulakshan, each step in the process—from sourcing to formulation to quality control—is essential in crafting flavors that are not only technically sound but also rich in sensory appeal. It is this careful interplay of scientific discipline and creative intuition that defines the success of every product that leaves the Superb Formulations lab. Raising the Bar for Global Flavor Safety Sulakshan explains that a pivotal shift occurred in 2015 when Superb Formulations transitioned from a proprietorship to a private limited company. This restructuring marked a renewed and intensified focus on building a robust, sustainable food www.businessmindsmedia.in 015
18. Through this multi-layered approach to compliance—covering everything from certifications to ongoing audits—Sulakshan has positioned Superb Formulations as a company that delivers not only on flavor but also on safety, trust, and global consistency. Crafting Flavors with Soul and Science Innovation is at the heart of everything Ossoro does, and with over 300 flavors in its growing portfolio, the company's mission has always been to push the boundaries of flavor formulation. According to Sulakshan, their approach is inspired by two Japanese philosophies: Kodawari and Kaizen. Kodawari reflects their dedication to craftsmanship and the pursuit of perfection—striving to replicate nature's aroma and taste as authentically as possible. Kaizen embodies their commitment to continuous improvement, encouraging the team to keep evolving and never settle for mediocrity. This philosophy is brought to life through heavy investment in research, global food trend analysis, and ingredient innovation. The R&D team at Ossoro delves deep into the worlds of organic chemistry, aroma compounds, and advanced extraction and distillation methods. This allows them to isolate newer and rarer ingredients, lending a distinctive edge to each flavor developed. What truly distinguishes Ossoro is its customer-centric approach. While many larger companies impose high minimum order quantities (MOQs) for bespoke flavors, Ossoro makes its extensive flavor library—including customized options—accessible even in small volumes. This flexibility enables them to support everyone from that its formulations are application- friendly, stable, and offered in convenient pack sizes. Sulakshan emphasizes that Ossoro's ability to respond swiftly and thoughtfully to changing preferences—without compromising on quality or creativity—is what helps the brand remain relevant and trusted in a dynamic industry. The Flavor of Fulfillment Reflecting on his journey, Sulakshan shares that one of the most rewarding moments has been watching the Ossoro brand evolve from a simple idea into a respected name across India and international markets. Building something from the ground up and earning the trust of a diverse customer base—from passionate home bakers to innovative food and beverage companies—has been an incredibly fulfilling experience. What stands out most to him is the validation that comes from repeat customers and long-term partnerships. It's this trust that fuels the team's daily motivation and reinforces their core commitment: food safety and quality are non-negotiable, regardless of the scale or complexity of the product. For Sulakshan, the ultimate reward lies in knowing that Ossoro's flavors have played a part in someone else's success. Whether it's a baker perfecting their signature cake or a startup launching a standout product with Ossoro's flavor at its core—those moments, he says, are what make the entire journey worthwhile. Unlocking the Secret to Flavor For aspiring entrepreneurs looking to enter the flavor and fragrance industry, the most valuable advice from Ossoro's home bakers and boutique brands to large-scale manufacturers with equal attention and creativity. Each new flavor is developed with precision, balancing science and artistry. Ossoro considers performance, dosage, stability, and sensory impact to ensure every creation is not only flavorful but also functional and reliable across applications. Sensing the Shift Sulakshan observes that consumer behavior in the flavor industry is shifting rapidly, driven by a heightened awareness of food ingredients and their origins. Today's consumers—especially startups and niche brands—are more discerning, often seeking bold, natural, and clean-label flavor profiles that align with their brand values. There has been a rise in demand from innovative product segments such as kombucha, functional beverages, protein snacks, cloud kitchens, and nutraceuticals. These businesses require high-impact, often all-natural flavors that are tailored to their brand identities and health-conscious consumers. Ossoro has made it a priority to stay closely in tune with these trends. The team collaborates closely with emerging businesses to develop customized flavor solutions—ranging from premium natural extracts and fusion notes to unique flavor combinations that are rarely found in the market. Homegrown trends also play a major role. The popularity of the home- baking movement has driven demand for flavors like Biscoff, Pina Colada, and Indian fusions such as Rasmalai and Gulab Jamun. Ossoro not only embraces these trends but also ensures www.businessmindsmedia.in 016
19. journey is to remain deeply curious and committed to continuous learning. The industry is nuanced, blending science with art to craft experiences that engage both the senses and emotions. It's crucial to grasp not only the chemistry behind aromas but also how they can evoke specific feelings or enhance experiences. Aspiring entrepreneurs should invest time in understanding raw materials, formulation techniques, food safety standards, and regulatory frameworks—these foundational elements are key to building long-term credibility. The pace of change in the market demands adaptability, as consumer trends evolve rapidly, and nimbleness is essential. While the scale of the industry may seem daunting, opportunities for innovation abound. By focusing on craftsmanship and serving underserved segments—such as small businesses and niche product creators who prioritize personalization over mass production—entrepreneurs can carve out their own space. Above all, maintaining quality and integrity is paramount; it's the consistency and attention to detail that set standout entrepreneurs apart. Ossoro's Ambitious Path Forward Ossoro's vision for the future is to grow into a globally recognized name synonymous with quality, innovation, and accessibility in the flavor and fragrance sector. With a strong focus on expanding their global footprint through strategic exports and partnerships, Ossoro plans to further solidify its presence in the Indian market while leading the movement toward clean-label, natural flavors. Research and development will remain a core investment as the company explores new frontiers in natural extractions, sustainable sourcing, and clean-label ingredients. These advancements will ensure that Ossoro not only meets performance standards but also contributes to a more environmentally and ethically responsible industry. Ossoro's commitment to democratizing access to premium flavors is key to their vision. They aim to provide small businesses, home bakers, and niche creators the same high-quality products and customization options that larger manufacturers enjoy. Speed, flexibility, and personalized service will continue to be cornerstones of their approach, allowing them to inspire creativity and elevate experiences for customers across the globe. BM I N D I A www.businessmindsmedia.in 017
21. IF YOU WANT TO FLY, GIVE UP EVERYTHING THAT WEIGHS YOU DOWN. - Buddha www.businessmindsmedia.in
22. Starting your own business can be both an exciting and daunting experience. While many are motivated by the prospect of independence and financial success, transforming a business idea into a thriving enterprise requires careful planning, strategic execution, and continuous effort. In this guide, we will walk through the essential steps from concept to launch, equipping you with the tools you need to turn your entrepreneurial dreams into reality. 1. Start with a Clear Idea The first step in launching a business is identifying the idea itself. The most 2. Market Research: Validate Your Idea Market research is an essential step to ensure that your business idea has potential. Conduct surveys, focus groups, and interviews to understand your target market's needs, preferences, and behaviors. This will help you confirm whether your idea is viable and if people are willing to pay for the product or service you are offering. Additionally, research your competition. Who are your direct competitors, and what are their strengths and weaknesses? This successful businesses often stem from solving a problem or fulfilling a need. Ask yourself: What gap in the market exists? What can you offer that others cannot? You might have a passion or a hobby that can be turned into a business, or you may have noticed a specific demand or pain point that hasn't been addressed yet. Once you have your idea, take time to refine it. Define what makes your business unique, why it will succeed, and how it will stand out from the competition. This clarity will serve as the foundation for everything that follows. A Step-by-Step Guide to Starting Your Own Business From Idea to Execution www.businessmindsmedia.in 020
23. analysis will help you identify opportunities for differentiation and refine your business model. 3. Create a Business Plan A business plan is a roadmap for your venture. It outlines your goals, target market, value proposition, sales and marketing strategies, funding requirements, and financial projections. A well-constructed business plan not only helps you clarify your business vision but also serves as a crucial tool for attracting investors or securing financing. Key sections of a business plan include: • Executive Summary: A brief overview of the business, its mission, and goals. • Business Description: An in- depth explanation of your business idea and the market need. • Market Research: Insights into your target audience and competitive landscape. • Sales and Marketing Strategy: How you plan to acquire and retain customers. • Financial Plan: Your revenue model, projected income, expenses, and profit. www.businessmindsmedia.in 021
24. A clear business plan demonstrates your commitment and readiness to take on the challenges of entrepreneurship. 4. Choose a Business Structure Choosing the right business structure is crucial as it impacts taxes, liability, and the management of your business. Common structures include: • Sole Proprietorship: A simple structure where one individual owns and operates the business. • Partnership: A business owned by two or more individuals who share responsibilities and profits. • Limited Liability Company (LLC): A hybrid structure that provides liability protection while allowing for flexibility in management. • Corporation: A more complex structure that separates ownership and management, offering liability protection but with more regulatory requirements. Each structure has its pros and cons, so it's essential to consult with legal and financial professionals to select the right one for your needs. financing options—whether it's personal savings, loans, or investments from friends and family, or venture capital. Prepare financial projections to gauge the feasibility of your business and plan for long-term growth. 7. Build Your Brand Identity Your brand is the personality of your business. It's how customers perceive you, and it plays a critical role in how they connect with your products or services. Start by developing a logo, choosing your brand colors, and creating a consistent message across your marketing materials. Your brand identity should reflect your business values and resonate with your target audience. Remember that your brand is more than just a logo—it's the emotional connection people have with your business, from the customer service experience to the product quality. 8. Launch Your Marketing Strategy Now that your business is officially registered and your finances are in 5. Register Your Business Once you have chosen a structure, it's time to register your business with the appropriate government authorities. This typically involves: • Choosing and registering a business name. • Applying for any necessary permits or licenses. • Filing for an Employer Identification Number (EIN) for tax purposes. Registering your business ensures you are operating legally and is a crucial step in gaining the trust of customers, suppliers, and partners. 6. Set Up Your Finances Proper financial management is a cornerstone of any successful business. Set up a business bank account to keep personal and business finances separate. Additionally, establish a reliable accounting system to track income, expenses, taxes, and profits. Determine your startup costs, including product development, marketing, equipment, and staffing. Consider your www.businessmindsmedia.in 022
25. 10. Monitor, Adapt, and Grow Starting a business doesn't end with the launch—it's just the beginning. As your business progresses, constantly monitor your performance, track customer feedback, and make adjustments where necessary. Be open to pivoting if certain strategies aren't working, and continually adapt your approach to market demands. To grow your business, look for opportunities to scale. This may involve expanding your product offerings, entering new markets, or improving operational efficiency. Conclusion Turning your idea into a successful business is a rewarding journey that requires determination, resilience, and careful planning. By following these steps—from validating your idea through research to launching your marketing efforts and beyond—you can increase your chances of building a sustainable, profitable business. Every challenge along the way will teach you valuable lessons, and every success will bring you one step closer to achieving your entrepreneurial vision. place, it's time to put your marketing plan into action. Whether through social media, email marketing, search engine optimization (SEO), or traditional advertising, creating a strong presence for your business is crucial for attracting customers. Start by identifying where your target audience spends time and tailor your marketing strategies accordingly. You should also consider content creation—blogging, videos, and infographics can help you engage with potential customers and build credibility. 9. Launch Your Business After months of planning, it's time to launch your business! Organize a launch event, whether physical or virtual, to introduce your products or services to the public. This event should create buzz and draw attention to your business. You can offer special promotions, discounts, or giveaways to generate excitement and encourage people to try your offerings. Remember, the first few weeks or months may be slow, but persistence and ongoing customer engagement will help you build momentum. Keep refining your product based on customer feedback, stay active in marketing efforts, and don't be afraid to iterate on your business model as you grow. BM I N D I A www.businessmindsmedia.in 023
26. Kunal Sharma Founder and CEO Flipspaces www.businessmindsmedia.in 024
27. space isn't just where we live Aor work; it's where we grow, create, and experience life. The ideal interior design goes beyond aesthetic appeal—it shapes how we feel, how we think, and how we engage with the world around us. It's the perfect blend of functionality and beauty, where every corner, every material, and every light choice contributes to a sense of belonging, comfort, and possibility. This transformation is not just about decoration; it's about creating environments that elevate human experiences, spark creativity, and improve well-being. The magic happens when technology enters the equation. The role of design today is no longer confined to a simple vision on paper. It gives clients the freedom to experience spaces in ways that were once unimaginable, making decisions with greater confidence, seeing results faster, and ensuring that their final space is nothing short of perfect. At the forefront of this transformation stands Kunal Sharma, a visionary whose ability to combine the artistry of design with the power of technology As the Co-founder and Director of Mexus Education, Kunal quickly proved his mettle as an entrepreneur. Starting the venture right after college, he was instrumental in turning Mexus Education into one of India's largest educational enterprises. With a footprint across around twenty thousand schools, Mexus reached over a million students. This achievement exemplified Kunal's ability to create scalable, impactful businesses that could make a difference on a national scale. His leadership at Mexus not only showcased his business acumen but also highlighted his capacity to lead in sectors that drive societal transformation. has redefined what's possible in the interior design industry. Kunal Sharma, the Founder and CEO of Flipspaces, is a remarkable entrepreneur whose passion for technology and business has allowed him to redefine industries and set new benchmarks for success. He is a leader who blends creativity, strategic thinking, and a deep understanding of technology to shape and lead businesses that impact both the commercial and retail spaces. His journey as a serial entrepreneur and his focus on innovative solutions have made him a significant figure in the tech and design industries. Entrepreneurial Spirit at the Forefront Kunal's professional journey began with a solid educational foundation. He graduated from the prestigious IIT Bombay, one of India's top institutions, where he honed his problem-solving skills and technical knowledge. However, rather than pursuing a traditional corporate path, Kunal chose the entrepreneurial route, a decision that would shape his future and the future of multiple industries. I believe that great design doesn't just change how a space looks—it changes how it works, how people feel in it, how business gets done inside it. Kunal Sharma Sharma Sharma Creating Spaces that Elevate Human Experiences The Passionate Entrepreneurs of the Year 2025 www.businessmindsmedia.in 025
28. The Birth of Flipspaces Kunal's transition from the education sector to the tech-enabled design and build sector was a natural evolution of his entrepreneurial journey. In 2017, he founded Flipspaces, a global tech-led design and build brand that aims to transform the way commercial and retail spaces are discovered, designed, At the core of Flipspaces is its proprietary Virtual Reality (VR) technology, which allows clients to virtually walk through and visualize their spaces in 3D before any physical work begins. This ability to see designs come to life before execution is a game-changer, offering an unprecedented level of customization and delivered. What sets Flipspaces apart is its unique integration of technology into the entire process of interior design, product supply, and project management. This innovation allows Flipspaces to deliver an unmatched customer experience and create value in ways that traditional interior design companies cannot. www.businessmindsmedia.in 026
29. and confidence to clients. Flipspaces also empowers clients to shop products online, making the entire journey of space creation more efficient and seamless. The integration of technology into these processes is what positions Flipspaces as a leader in the design and build industry. Empowering Businesses through Technology Flipspaces goes beyond being just an interior design company. It serves as a technology backbone for businesses in various sectors such as real estate, furniture, and architecture. The company offers customized SaaS products for real estate builders, broker partners, furniture and furnishing brands, and retailers. These products enable businesses to scale and grow by leveraging the technology and tools Flipspaces has developed. Whether it's helping builders design a better space, offering a curated range of products, or streamlining project management, Flipspaces provides end-to-end solutions that enhance operational efficiency and customer satisfaction. One of the standout features of Flipspaces is its bespoke product supply service. The company offers an immersive product visualization experience that allows clients to view products in real-life 3D environments What we do at Flipspaces is more than interior design. We're in the business of spatial storytelling—helping brands and businesses bring their identity to life through the spaces they occupy. www.businessmindsmedia.in 027
30. before making any purchase decisions. This is particularly valuable in interior design, where clients want to see how different elements will look together in their space. By combining this technology with a vast catalog of over 200,000 products, Flipspaces ensures that customers have access to a wide excellence and sustainability. As the company's CEO, he has been dedicated to creating a robust network of skilled service partners who can deliver projects at scale. Through technology, Flipspaces has revolutionized the way contracting is managed, ensuring that the process from empanelment to project execution is efficient and seamless. By leveraging a tech- powered process for skill development, induction, and day-to-day management, Flipspaces has built a scalable and sustainable operation that can meet the growing demands of the interior design and build industry. Another key aspect of Flipspaces' business model is its focus on project management. The company uses advanced project management technology to automate complex processes, such as cost control, scheduling, procurement, and risk assessment. This technology ensures that projects are delivered on time, range of options that suit every style, theme, and budget. Building Sustainable and Scalable Operations Kunal's leadership at Flipspaces is defined by his emphasis on operational www.businessmindsmedia.in 028
31. within budget, and to the highest standards. By empowering project managers with the right tools, Flipspaces is able to streamline its operations and deliver a superior customer experience. A Multifaceted Entrepreneur Despite his busy professional life, Kunal Sharma is a man of many talents. His entrepreneurial spirit is complemented by a strong creative streak. Outside of work, Kunal is a singer-songwriter, a theatre artist, a playwright, and a poet. His passion for creativity enriches his professional endeavors, allowing him to think outside the box and bring fresh perspectives to the business world. It's clear that Kunal finds joy not only in entrepreneurship but also in the arts, using his creative pursuits to fuel his drive and innovation in his professional life. His love for technology, entrepreneurship, and design is matched only by his zest for life. Kunal believes in the power of building enterprises that make a difference, and his ability to combine business and technology has led to the creation of Flipspaces, a company that is poised to revolutionize the interior design and build industry. Medals of Merit Kunal's remarkable achievements as a serial entrepreneur have earned him widespread recognition. He has been a panelist and keynote speaker at several entrepreneurship and educational forums, where his insights have inspired other aspiring entrepreneurs. His work at Flipspaces has also garnered various accolades, further cementing his reputation as a forward- thinking leader who is shaping the future of business. design and build solutions to more markets around the world. His vision is to make Flipspaces a household name in the interior design industry, known for its ability to provide customized, tech-powered solutions that delight clients and transform spaces. In conclusion, Kunal Sharma is not just an entrepreneur; he is a visionary leader who has successfully combined his technical expertise, business acumen, and creative spirit to build Flipspaces into a game-changing company. His journey—from his days as a co-founder of Mexus Education to his current role as the CEO of Flipspaces—serves as an inspiration to anyone looking to make an impact in the world of business and technology. Additionally, Kunal has been a guest lecturer on entrepreneurship at IIT Bombay and Ruia College in Mumbai, where he shares his knowledge and experiences with the next generation of entrepreneurs. This commitment to mentoring and guiding young minds reflects his belief in the power of education and the importance of nurturing talent. The Future of Flipspaces With Kunal Sharma at the helm, Flipspaces is well-positioned to continue its growth and innovation in the interior design and build industry. His leadership philosophy—centered around customer-centricity, innovation, and operational excellence—has already driven the company to new heights. As technology continues to evolve, Kunal is committed to integrating new innovations into Flipspaces' offerings to ensure that the company stays ahead of the curve. In the years to come, Kunal aims to further expand Flipspaces' global presence, bringing its tech-enabled BM I N D I A www.businessmindsmedia.in 029
32. Scaling Your Start-Up From Local to Global www.businessmindsmedia.in 030
33. he journey from launching a Tlocal start-up to scaling it globally is one of the most challenging yet rewarding milestones for entrepreneurs. While local success can be gratifying, taking your business to the global stage presents an entirely new set of complexities, opportunities, and risks. However, with the right strategy, mindset, and resources, your start-up can evolve into a global enterprise. In this article, we'll break down the critical steps to scale your business from local to global. 1. Master the Local Market First Before even considering global expansion, it's crucial to have a solid understanding of your local market. A successful start-up has a proven product-market fit, a loyal customer base, and well-defined operational processes. Mastering these components provides a strong foundation for scaling. Start by focusing on refining your product or service, building a strong brand identity, and establishing efficient systems. This local success will be your springboard for taking your business to new markets. Your local market experience will provide key insights into what works and what doesn't—insights that will prove invaluable when expanding internationally. 3. Conduct Thorough Market Research Expanding globally requires a deep understanding of the target markets. This means moving beyond surface- level assumptions about international demand and diving into comprehensive market research. Start by identifying which countries or regions offer the most potential for your business. Consider factors like local demand for your product, cultural differences, economic conditions, legal requirements, and competition. Market research will help you: • Identify ideal markets: Some markets might be more receptive to your business model than others. • Understand local consumer behavior: Customer preferences can vary significantly across borders. Local customs, tastes, and purchasing habits must be factored into your product offerings. • Evaluate competition: Assess who the key players are in the target markets and how you can differentiate your business. By conducting thorough research, you can avoid costly mistakes and fine-tune your global strategy. 2. Understand When and Why to Scale Not every start-up is ready to scale, and it's vital to assess your readiness before committing to global growth. Scaling too soon can lead to disastrous results, whereas waiting too long might cause you to miss opportunities. Here are some signs your start-up may be ready for global expansion: • Proven product-market fit: You've found a consistent customer base, and the demand for your product or service is growing. • Sustainable revenue streams: Your business is generating enough revenue to fund expansion efforts without compromising its operational needs. • Scalable operations: Your business systems, processes, and team are equipped to handle increased demand without sacrificing quality. • Strong brand identity: You have a recognizable and appealing brand that can translate to new markets. Having a clear sense of timing is essential—knowing when your business is ready to scale and when it isn't will help ensure long-term success. www.businessmindsmedia.in 031
34. 4. Adapt Your Product and Marketing Strategy One of the key challenges in scaling globally is adapting your product to meet the needs and preferences of different markets. What works in one country may not be suitable for another due to cultural, social, or economic differences. This step involves: • Localization: Adapt your product or service to fit the local culture, language, and preferences. This could mean translating your website and marketing materials, modifying your product features, or even changing packaging designs to resonate with local tastes. • Pricing strategy: What's affordable in your home market may be out of reach for customers in other countries. Tailor your pricing strategy to reflect local purchasing power and competitors' pricing. • Marketing adjustments: Global expansion requires localized marketing campaigns. From social media advertising to content creation, your marketing strategies need to speak directly to your new audience while remaining consistent with your brand message. In some cases, you might need to create entirely new offerings for different markets. The more you tailor your approach, the better your chances of connecting with international customers. 5. Build an International Team One of the cornerstones of scaling globally is building a strong international team. If you're expanding • Expanding market reach: Digital marketing strategies such as SEO, content marketing, and social media advertising can help you reach a global audience without a physical presence in every market. • Maintaining communication: Communication tools like Slack, Zoom, and project management software help keep teams connected regardless of time zones. Leveraging the right technology allows you to scale faster, more efficiently, and with fewer resource constraints. Conclusion Scaling from a local start-up to a global business is a monumental challenge that requires strategic planning, local insight, and the ability to adapt to diverse markets. By focusing on market research, product adaptation, building a strong team, and leveraging technology, entrepreneurs can successfully scale their start-ups beyond borders. While the road to global expansion is not without its hurdles, the rewards—both financial and personal—can be immense for those who navigate the process thoughtfully and strategically. into regions with cultural, language, and operational differences, local expertise becomes invaluable. This could mean: • Hiring local talent: Having team members who understand the local market, culture, and business landscape is essential for smooth operations and better customer engagement. • Developing cross-cultural competencies: As your team expands globally, fostering an understanding of cultural differences and practices will be crucial to maintaining cohesion and effective communication. • Outsourcing: In some cases, outsourcing certain functions like customer service or digital marketing to local firms can help you gain a foothold in new markets without needing a full- time presence in the country. An international team ensures that your business remains adaptable and aligned with local market needs while staying true to your global vision. 6. Leverage Technology for Global Growth Technology is one of the biggest enablers of global expansion. From cloud computing and e-commerce platforms to digital marketing and customer relationship management (CRM) tools, modern technology allows businesses to scale more efficiently and effectively. Technology helps by: • Streamlining operations: Automating tasks such as inventory management, order processing, and customer support can save time and reduce human error. BM I N D I A www.businessmindsmedia.in 032
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36. here's a quiet kind of brilliance Tin design that doesn't clamor for attention. It's in the clean lines of a well-cut silhouette, the tactile comfort of quality materials, the functionality that feels almost intuitive. Such design doesn't age—it evolves with the person who uses it. This philosophy finds its perfect expression in eské, a modern design house rooted in Indian craftsmanship and shaped by global perspectives. At the heart of it is Shivam Khanna, a founder who believes in creating a movement. With a heritage in leather craftsmanship and a sharp eye for detail, Shivam has reimagined what modern Indian luxury can look like From Legacy to Leadership Born into a family steeped in leather craftsmanship, Shivam was no stranger to the art of making. His childhood was colored by factory floors, skilled artisans, and the unique aroma of treated leather—an experience that shaped both his aesthetic sensibility and his understanding of quality. But rather than follow a conventional path, he set out to explore the world. eské's design philosophy is clean, timeless, and practical. Whether it's handbags, briefcases, wallets, or footwear, every product balances minimalism with thoughtful details. The color palettes are intentionally muted, the silhouettes elegant, and the finishes flawless—because eské isn't just making things to be used, but pieces to be loved. The brand's aesthetic doesn't scream for attention. Instead, it draws you in quietly—like a good book or a classic film. It's the kind of luxury that ages well, becoming more personal and intimate with time. Quiet Luxury Meets Loud Impact What makes eské truly unique is its unwavering commitment to conscious creation. At a time when fashion often celebrates excess, eské embraces “less is more.” The brand doesn't produce Studying Accounting and Finance at the University of Illinois Urbana- Champaign, Shivam gained a global perspective on business and branding. Yet, even miles away from home, the seed of an idea kept growing. He returned to India equipped not only with education, but with a desire to give Indian craftsmanship the global recognition it deserved. Why eské? A Question That Sparked a Revolution Back in India, Shivam joined the family's export business, which was manufacturing leather goods for some of the world's top luxury brands. This exposure highlighted a striking truth: India was creating luxury, but the credit rarely came home. eské was born from that question of “why not us?” Why couldn't an Indian brand be globally revered? Why couldn't homegrown artisans get the recognition they deserved? With these thoughts, Shivam launched eské—a brand rooted in authenticity, guided by ethics, and driven by design. The Design Language of the New Luxury Shivam Khanna Writing a New Chapter in Indian Design Shivam Khanna eské The Passionate Entrepreneurs of the Year 2025 www.businessmindsmedia.in 034
37. I want the world to see India not just as a maker of goods, but as a creator of culture. www.businessmindsmedia.in 035
38. for the sake of seasons or sales—it creates when there's a real reason to. This approach isn't just environmentally responsible; it's emotionally intelligent. Consumers today crave meaning, and eské answers with integrity. The brand offers a lifetime warranty, encouraging mindful consumption and showcasing confidence in its enduring quality. Empowering the Hands Behind the Craft While Shivam may be the face of the brand, the soul of eské lies in the hands of its artisans. Each product is a collaboration between visionary design This model not only ensures consistency in quality, but also allows the brand to innovate quickly without compromising on values. From sourcing to stitching, everything happens under one ecosystem—streamlined, efficient, and ethical. This also allows eské to remain agile in a dynamic market, blending the agility and masterful craftsmanship. These artisans aren't just workers—they're partners in creation. Under Shivam's leadership, eské ensures fair wages, dignified working conditions, and genuine respect for traditional skills. It's not about mass production; it's about meaningful employment and preserving a craft that's been passed down for generations. Structure that Supports Innovation eské operates on a vertically integrated model, giving it full control over its production and supply chain. Design, for me, is not about decoration—it's about purpose. Every curve, every stitch has to earn its place. www.businessmindsmedia.in 036
39. of a startup with the precision of a legacy manufacturer. Tech-Forward but Tradition-First While eské draws from ancient craftsmanship, it embraces modern technology in its operations. Shivam has made it a point to leverage digital platforms, data analytics, and e- commerce to expand the brand's reach without losing its personal touch. The brand's direct-to-consumer approach fosters transparent dialogue, allowing eské to truly listen to its audience. And that's what sets eské apart: a rare balance of heritage and innovation, its “why”: to honor craftsmanship, promote slow fashion, and give Indian design a global voice. The Man Behind the Mission While eské has its own distinct identity, Shivam Khanna's fingerprints are everywhere—from the ethos of the brand to the curve of a bag's handle. His leadership style is grounded in clarity, compassion, and conviction. He doesn't chase trends or compete in crowded spaces. Instead, he carves thoughtful paths forward. Shivam is deeply engaged with every aspect of the business, but he leads by enabling rather than controlling. His is not the loud, performative leadership we often see; it's a quiet force—one that inspires by example, not ego. Redefining What Success Looks Like For Shivam, success isn't measured by how many units eské sells. It's measured by how many lives the brand touches, how many artisans are uplifted, how many consumers feel emotionally connected to their purchases. He envisions a future where Indian luxury is not an anomaly, but an aspiration. Where brands like eské aren't the exception, but the standard. Where “Made in India” stands for mindful, meaningful, and magnificent. What Lies Ahead eské's journey is just getting started. Shivam and his team are steadily expanding their footprint—both digitally and physically—with an eye on entering global markets that appreciate subtle sophistication. New product categories, collaborations, and experiences are on the horizon, but always with intention, not impulse. The future is bright, not because eské chases the spotlight, but because it shines from within. function and flair, commerce and conscience. Building a Brand That Speaks Values eské isn't just a business—it's a brand with values. Every decision—from packaging materials to pricing models—is weighed against its core principles of responsibility, quality, and empathy. The brand doesn't shout sustainability; it lives it quietly, consistently. Whether it's choosing suppliers, developing new designs, or telling brand stories, eské always returns to BM I N D I A www.businessmindsmedia.in 037
40. Entrepreneurship is living a few years of your life like most people won’t, so you can spend the rest of your life like most people can’t
42. n today's fast-paced, ever-evolving Ibusiness world, adaptability has become one of the most crucial traits for entrepreneurs. The market is constantly shifting due to technological advancements, consumer behavior changes, economic fluctuations, and global disruptions like the COVID-19 pandemic. To thrive in such an unpredictable environment, entrepreneurs must embrace adaptability—not just as a survival tool but as a means to capitalize on new opportunities and achieve sustainable growth. This article explores the importance of adaptability in entrepreneurship and provides actionable insights on how entrepreneurs can harness this power to thrive in a changing market. 1. Understanding Adaptability in Entrepreneurship At its core, adaptability refers to an entrepreneur's ability to adjust strategies, products, services, and business models in response to changing market conditions. It involves being flexible and open to change, whether it's shifting consumer demands, emerging technologies, or unforeseen external factors. tools or innovate through technology risk being left behind. From automation to artificial intelligence (AI), technological shifts have disrupted entire industries, forcing entrepreneurs to pivot and incorporate new solutions. • Economic and Regulatory Changes: Changes in government regulations, economic conditions, and global events like the COVID- 19 pandemic can dramatically alter the business landscape. Entrepreneurs who can quickly adjust their strategies in response to such changes are more likely to weather economic storms and capitalize on new opportunities. • Competition: The competitive landscape is more intense than ever. New startups are emerging constantly, and established players are constantly innovating. Entrepreneurs must be adaptable to stay ahead of competitors and differentiate their businesses. 3. Practical Ways Entrepreneurs Can Build Adaptability While adaptability is an inherent trait for some, it can also be developed over time with the right strategies. Here are a few practical ways entrepreneurs can build and strengthen their adaptability: Entrepreneurs who are adaptable don't cling to outdated methods or resist change; instead, they view change as an opportunity to innovate, learn, and stay relevant. This mindset is essential for navigating the complexities of modern business, where agility is often the difference between success and failure. 2. Why Adaptability Is Essential in a Changing Market A dynamic market presents numerous challenges and opportunities. Whether it's a sudden economic downturn, a new competitor entering the space, or a global crisis, entrepreneurs must respond swiftly and efficiently. Here are a few reasons why adaptability is essential: • Customer Expectations Are Constantly Evolving: Consumer preferences are not static, and businesses must remain attuned to these shifts. For instance, in the digital age, customers expect convenience, speed, and personalized experiences. Entrepreneurs must adapt their offerings to meet these ever- changing demands. • Technological Advancements: Technology is advancing at an unprecedented rate. Companies that fail to adopt the latest tech How Entrepreneurs Can Thrive in a Changing Market The Power of Adaptability www.businessmindsmedia.in 040
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45. • Plan for Uncertainty: Build contingency plans to prepare for market disruptions. While you can't predict the future, having a roadmap in place for potential challenges allows you to act quickly and efficiently when things go wrong. Consider scenarios like economic downturns or sudden shifts in consumer demand and create strategies for each. Conclusion In a world where change is the only constant, adaptability is the key to entrepreneurial success. By cultivating the right mindset, staying informed, and proactively embracing change, entrepreneurs can not only survive but thrive in an ever-changing market. Adaptability empowers entrepreneurs to innovate, connect with customers, and build resilient businesses that can endure and succeed in the face of uncertainty. In the end, those who are adaptable are the ones who will lead the way into the future. • Focus on Customer Feedback: Regularly engage with your customers to understand their needs, pain points, and desires. This feedback is invaluable in helping you adapt your products, services, or business model. Whether it's through surveys, social media, or customer service interactions, staying in tune with your customer base enables you to respond effectively to changes. • Invest in Technology and Innovation: Keep up with technological advancements that could improve your business operations or enhance your product offerings. Whether it's adopting new software tools, embracing automation, or exploring digital marketing strategies, investing in innovation allows you to stay competitive and adaptable. • Build a Flexible Business Model: A rigid business model can limit your ability to adapt to changing circumstances. Focus on building flexibility into your operations by exploring multiple revenue streams or offering products and services that can evolve over time. • Cultivate a Growth Mindset: Encourage a culture of adaptability within your team by fostering a growth mindset. This means emphasizing the importance of learning from mistakes, embracing challenges, and continuously improving. A growth-oriented team will be better equipped to handle market changes and innovate when needed. • Monitor Industry Trends: Stay informed about developments in your industry. Whether it's regulatory changes, technological innovations, or consumer trends, keeping up-to-date allows you to anticipate changes rather than react to them. Subscribe to industry newsletters, attend conferences, and follow thought leaders to stay ahead of the curve. BM I N D I A www.businessmindsmedia.in 043
46. hen it comes to choices, Wtoday's customers don't just have more—they have everything. Products are a swipe away, comparisons are instant, and brand loyalty is one bad experience from disappearing. Add in a maze of channels—apps, websites, voice assistants, social DMs—and expectations get higher, sharper, and more unforgiving. Every moment counts. Every reply matters. And yet, so many brands are still playing catch- up, trying to connect the dots in a fragmented experience. The truth is: it's hard. Customers want immediate answers, not automated apologies. That's exactly why Haptik was built. Founded with the belief that intelligent conversations can simplify decisions, Haptik delivers AI-powered virtual assistants tailored to your industry, making it easier for customers to get what they need, when and where they need it. Whether through voice or text, app or widget, it's about offering clarity, not clutter. Behind this movement is Swapan Rajdev, a product visionary who saw the potential of conversational AI long before it became a buzzword. This is the story of how he turned that vision idea emerged from a simple need: improving how businesses interact with their customers through digital assistants. Under his leadership, Haptik evolved into India's largest conversational AI platform, handling billions of messages and helping brands deliver efficient and empathetic support. Rajdev's vision extended beyond automating repetitive tasks—he aimed to create intelligent systems capable of human-like understanding, enabling businesses to resolve queries while delivering personalized experiences. into India's largest platform for customer engagement. Swapan Rajdev's journey into technology began with curiosity and a desire to solve meaningful problems through innovation. An alumnus of the University of Illinois Urbana- Champaign (UIUC), he honed his skills in computer science, setting the foundation for a career that would blend technical expertise with entrepreneurial ambition. During his time at UIUC, Rajdev developed a knack for product building, exemplified by his creation of Snake Classic, an iOS application that climbed to the #4 spot on the App Store in 2009. Remarkably, this was accomplished while he was working full-time at Accenture, reflecting his ability to balance execution and experimentation—hallmarks that would later define his leadership. The Birth of Haptik In 2013, well before chatbots became widely adopted or large language models were commonplace, Swapan co-founded Haptik, a conversational AI platform designed to automate customer support and engagement. The The goal was to create intelligent systems that feel less like tech and more like help that's actually helpful. Swapan RajdevDesigning Conversations That Matter The Passionate Entrepreneurs of the Year 2025 www.businessmindsmedia.in 044
47. Haptik's solutions seamlessly integrated into voice and text interfaces across multiple industries, from e- commerce and telecom to travel and insurance. Product, People, and Performance Swapan played a central role in scaling Haptik from a startup into a globally respected enterprise partner. As CTO and co-founder, he led the product, engineering, research, and go-to- market functions, growing a team of over 300 professionals. His focus on scalable infrastructure, robust data Swapan Rajdev Co-founder & CTO Haptik www.businessmindsmedia.in 045
48. handling, and contextual AI allowed Haptik to support over 1 billion monthly conversations, servicing 500+ enterprise clients and more than 10,000 small businesses. Under his leadership, the platform became known for its multi-turn conversational capabilities, AI- to precision and adaptability made Haptik a key partner for companies looking to enhance customer experience while optimizing costs. A Milestone Acquisition and Industry Recognition In 2019, Haptik reached a defining milestone when it was acquired by Reliance Jio for $100 million, a testament to its value and potential. This acquisition gave Haptik a broader platform to serve millions of users across India and beyond. Under the Reliance umbrella, the company scaled further, integrating into key digital services and playing a critical role in the conglomerate's digital transformation efforts. Swapan's work has not gone unnoticed. He was honored as one of MIT Technology Review's Top Innovators Under 35, and received the Young Alumni Achievement Award from powered voice assistants, and seamless omnichannel deployment, delivering always-on, context-aware support in over 100 languages. Haptik's technology didn't just respond to customer questions—it understood intent, retained context, and handled complex queries without reverting to rigid decision trees. This commitment www.businessmindsmedia.in 046
49. UIUC. These accolades recognize not just his entrepreneurial success, but also his contributions to advancing applied AI in enterprise settings. Investing in the Next Generation Beyond building companies, Swapan Rajdev is deeply invested in supporting the next generation of tech entrepreneurs. As an angel investor, he backs high-potential startups focused on AI, developer tools, and enterprise software. His portfolio includes companies such as TurboML, Portkey, Gumlet, Cloudanix, and Replit—each of which reflects his belief in practical, scalable technology that empowers users. Swapan's involvement often goes beyond capital. He mentors founders, helps shape product strategy, and shares insights from his own journey—particularly around scaling AI-first cultures, product-market fit, and team building. His philosophy is grounded in learning by doing and fostering resilience through experimentation. A Philosophy Rooted in Impact and Scalability At the heart of Swapan's work is a consistent drive to create solutions that are both impactful and scalable. With Haptik, the focus wasn't just on automating support, but on enhancing customer satisfaction through smart design and real-time responsiveness. Whether through voice-based virtual assistants, data-rich performance dashboards, or multilingual support systems, every product feature was built to deliver measurable value. Haptik's solutions are deployed across industries and used by household brands like Samsung, KFC, Tata Group, Coca-Cola, Zurich Insurance, Whether it's a virtual assistant resolving a customer issue in seconds or an AI-powered dashboard surfacing product insights, Rajdev is focused on building tools that are useful, usable, and sustainable. His approach combines technical rigor with product intuition, always looking for ways to turn emerging technologies into products that solve real business problems. A Legacy of Thoughtful Innovation Swapan Rajdev's contributions to AI and technology go beyond accolades or successful exits. He represents a new generation of leaders who combine technical depth with strategic thinking, and who are committed to building with purpose. His story—from a side project at Accenture to leading India's most prominent AI platform—is a reminder that transformative ideas can emerge from curiosity, grit, and a relentless focus on impact. As he continues to advise startups, invest in promising ventures, and explore the next frontier of AI, Swapan remains a builder at heart, passionate about crafting intelligent systems that improve how people live, work, and connect. and OYO Rooms. These companies rely on Haptik to deliver 24/7 support, reduce human intervention where appropriate, and increase customer engagement. Key features such as intent detection, self-serve automation, and SOP compliance tracking make the platform indispensable for modern enterprises. Building Responsible AI Systems Swapan is equally focused on ensuring that AI systems are responsible, safe, and well-governed. Haptik's AI agents are developed with strict guardrails to ensure that outputs remain accurate, brand-safe, and aligned with enterprise standards. These guardrails are especially important in sectors like finance and healthcare, where misinformation can have serious consequences. The company's commitment to ethical AI also includes optimizing the use of unstructured data, enabling systems to handle nuanced questions while avoiding generic or off-topic responses. This ability to process complexity while maintaining clarity is one of the platform's defining strengths. The Future of AI and Conversational Interfaces As large language models and generative AI reshape the technology landscape, Swapan remains at the forefront of exploring how these tools can augment human capabilities rather than replace them. He believes the future of AI lies in systems that enhance workflows, personalize experiences, and deliver intelligent automation without compromising quality or trust. BM I N D I A www.businessmindsmedia.in 047
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