Given the stiff competition that characterizes the business world these days it is hardly possible to overemphasize the role of a good, professional, and attractive looking headshot. Professional business headshots are very important in creating an impression, and introducing your brand to the market. For any executive who wants to fine-tune their personal branding or branding that any company team needs to have consistent, professional headshots are critical, and so understanding the concept behind headshot photography can make a huge difference to the branding efforts of the company.