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1. HIGHLIGHTS SEMINAR ON HOST MENTOR 12 12 JUNE JUNE Overview of Web Vitals in SEO Uses of Web Vitals Conclusion Overview of Web Vitals in SEO Uses of Web Vitals Conclusion Er. Manmohan Singla SAP SAP STUDENTS ACTIVITIES AND PROGRAM STUDENTS ACTIVITIES AND PROGRAM PRESENTS PRESENTS WEBSITE VITALS IN SEO 72-73,U.E-2 ,HISAR 9253082888 WWW.HIDM.IN B.Tech | M.Tech ( CSE ) | MBA – Marketing & LS Digital Marketing Coach & Trainer Devansh BBA | HiDM Student
2. AN INTRODUCTION TO WEB VITALS AND ITS IMPORTANCE
3. WHAT DO YOU WHAT DO YOU UNDERSTAND UNDERSTAND BY VITALS? BY VITALS?
4. VITALS YOUR PARAGRAPH TEXT In general, the term "vitals" refers to essential or critical measurements or indicators that provide important information about the health or well-being of a person, system, or entity. "vitals" generally refers to key measurements or indicators that provide crucial information about the health, performance, or user experience of a person, system, or entity.
5. WHAT ARE WEB VITALS? In the context of web development and performance, "vitals" specifically refers to Web Vitals, which are a set of standardized metrics introduced by Google to evaluate and improve the user experience of websites.
6. WHY WEB VITALS MATTER ? YOUR PARAGRAPH TEXT Web vitals matter because they directly impact user experience. Websites that perform well in terms of loading speed, interactivity, and visual stability are more likely to keep users engaged and satisfied. .
7. Enhanced User Experience: Improved performance leads to faster loading, quicker interactivity, and smoother visual stability, resulting in a better user experience. SEO Advantage: Websites with better Web Vitals are likely to rank higher in search engine results, driving more organic traffic. Increased Conversions: Faster websites and improved user experience have been shown to increase conversion rates and revenue. IMPORTANCE OF WEB VITALS?
9. LCP 1 2 3 CORE WEB VITALS FID CLS
10. LARGEST CONTENTFUL PAINT LCP Largest Contentful Paint (LCP) is a measure of how long it takes for the main content of a webpage to appear on the screen. It tells us how quickly users can see the most important things on a website.
11. LOADING SPEED YOUR PARAGRAPH TEXT Loading speed is the amount of time it takes for a website to load and become interactive. This metric is measured by the Largest Contentful Paint (LCP) score, which looks at the time it takes for the largest element on a webpage to load. Slow loading speeds can negatively impact user experience and lead to high bounce rates. To improve loading speed, web developers can optimize images, reduce server response times, and use caching techniques.
12. LARGEST CONTENTFUL PAINT LCP (Largest Contentful Paint) is a metric that measures how long it takes for the main content of a web page to load and become visible to users. In simple terms, it tells you how quickly the most important stuff on a website appears on the screen. Imagine you're visiting a website. The LCP is the time it takes for the largest and most significant element on that page, such as an image, video, or text block, to fully load and show up for you to see. It's like the "aha" moment when the essential content becomes visible and ready to be consumed.
13. Whenever the LCP is delayed, users take note immediately and might portray your website as a slow website, in which case they might decide to search elsewhere. The Largest Contentful Paint is also important for search engine optimization (SEO). Google considers the LCP as part of the Core Web Vitals and is a vital parameter that feeds the search algorithm. Since LCP is directly related to page load time, it will affect user experience, which means that Google will use this metric when calculating the website ranking. IMPORTANCE OF LCP
14. WHAT IS A GOOD LCP SCORE? A good LCP score to aim at is the 2.5 seconds mark or less. A good LCP score indicates that the main content of a web page loads swiftly, leading to improved user engagement, perceived performance, and reduced bounce rates. Website owners and developers should aim to optimize their websites to achieve a fast LCP, as it significantly contributes to providing a positive and satisfactory user experience.
15. A good LCP (Largest Contentful Paint) score offers several benefits that positively impact the user experience and overall success of a website. Here's how a good LCP score helps: Improved User Engagement: When the main content of a web page loads quickly, users can immediately access and engage with the important information, such as text, images, or videos. This enhances user engagement as they can start consuming the content without frustrating delays, keeping them interested and involved with the website. Enhanced User Experience: A fast-loading LCP contributes to a smoother and more seamless user experience. HOW DOES A GOOD LCP SCORE HELP USERS ?
16. Lower Bounce Rates: When users encounter a slow-loading website, they are more likely to leave and look for alternatives. However, with a good LCP score, the website captures users' attention from the beginning, reducing bounce rates. Users are more inclined to stay on the website, navigate to other pages, and spend more time engaging with the content. Increased Conversions: Faster-loading websites with good LCP scores have the potential to drive higher conversion rates. When users have a positive experience and can quickly access the desired information or complete actions, such as making a purchase or filling out a form, they are more likely to convert into customers or achieve the desired goal.
17. Some simple tips to improve Largest Contentful Paint (LCP), which measures how fast a web page loads Make sure your website's server responds quickly to user requests. Use a fast hosting provider and optimize your database queries. Enable browser caching so that returning visitors can load your site faster by reusing previously downloaded files. Compress and minify your CSS, JavaScript, and HTML files to make them smaller. Optimize your images by compressing and resizing them without losing too much quality. Consider using modern image formats like WebP. IMPROVING LCP
18. CUMULATIVE LAYER SHIFT CLS CLS stands for Cumulative Layout Shift, which is a metric used to measure the visual stability of a web page. In simple terms, CLS measures how much the content on a page moves around as it loads. CLS
19. VISUAL STABILITY YOUR PARAGRAPH TEXT Visual stability measures how much a website layout shifts as it loads. This metric is measured by the Cumulative Layout Shift (CLS) score, which looks at the amount of unexpected layout shifts that occur during page load. Unexpected layout shifts can be frustrating for users, especially if they cause them to accidentally click on the wrong button or lose their place on a page. To improve visual stability, web developers can use size attributes on images and videos, reserve space for ads, and avoid using animations that affect the layout.
20. CUMULATIVE LAYER SHIFT When a webpage's elements, such as images, text, or buttons, unexpectedly move or shift around during the loading process, it can result in a poor user experience. CLS is a metric that quantifies these layout shifts and provides a score to indicate how disruptive they are to users.
21. CLS causes an overall bad experience for your users and should be minimized as much as possible. Besides the obvious bad experience, there’s the matter of search engine optimization (SEO). Since Google and most other search engines have qualified CLS as a Core Web Vital metric that directly feeds into the algorithm that displays search results, this metric will basically have a say in how well you do in search IMPORTANCE OF CLS
22. A good cumulative layout shift score is anything below 0.1 while anything above 0.25 is considered poor. A good CLS score indicates a visually stable and user-friendly web page that provides a seamless browsing experience. It helps ensure that the content remains readable, interactive, and consistent, improving overall user satisfaction and engagement. WHAT IS A GOOD CLS SCORE?
23. IMPROVING CLS To improve CLS (Cumulative Layout Shift) and enhance the visual stability of your website, consider the following practices: Preallocate space for elements: Reserve appropriate space for images, videos, and other dynamic content before they load. This helps prevent sudden shifts in the layout when these elements appear. Specify dimensions for media: Provide width and height attributes for images and videos. This ensures that the space required for the media is reserved in advance, reducing the chances of layout shifts. IMPROVING CLS
24. Avoid inserting content above existing elements: When dynamically loading additional content, ensure that it is inserted below existing elements rather than pushing them down. This maintains the visual stability of the page. Use animations with caution: If you include animations or transitions, make sure they don't cause excessive movement or unexpected shifts in the layout. Use smooth animations that are synchronized with the loading process to maintain a visually pleasing experience.
25. FIRST INPUT DELAY FID FID stands for First Input Delay. It is a metric used to measure the responsiveness of a website or web application from a user's perspective.
26. INTERACTIVITY Interactivity measures how quickly a website responds to user input, such as clicking on a button or scrolling through a page. This metric is measured by the First Input Delay (FID) score. A slow FID score can lead to frustrated users and reduced engagement
27. First Input Delay (FID) is the metric that calculates the time it takes for the browser to respond to the first client request. It’s measured in milliseconds. To be more explicit, FID is the time between when the content is painted (FCP) and when the site is ready to execute and process the event handlers. The higher the FID is, the more frustrating it is for the user. FIRST INPUT DELAY
28. If left unchecked, FID can have dire consequences for the performance of your website. It can cause uncomfortable long wait times for your users that will undoubtedly lead to lost users, lost revenue, and a bad user experience. First Input Delay is also important when it comes to search engine optimizations (SEO). As part of Google’s Core Web Vitals, FID is a core metric that directly feeds into the ranking algorithm used to display sites in the search results. Having a bad FID will not only hurt your users but also prevent new users from finding your websites via search engines. IMPORTANCE OF FID
29. A good First Input Delay time would be below 100 milliseconds, while the average FID is between 100 to 300 milliseconds and a bad FID is anything over 300 ms. The difference between 100 and 300 milliseconds may seem barely noticeable. However, these add up really fast on a modern website and can cause an extremely unpleasant experience for your users. WHAT IS A GOOD FID SCORE?
31. TOOLS TO MEASURE WEB VITALS
32. Google Page Speed Insights is a popular tool that assesses a website's speed and performance for both desktop and mobile devices. Helps you check all the web vitals GOOGLE PAGE SPEED
33. How to Use Google Page Speed To use Google Page Speed Insights, follow these steps: Open a web browser and go to the Google Page Speed Insights website. Once you're on the Page Speed Insights page, you'll see a text box where you can enter the URL of the webpage you want to analyze. Type or paste the URL into that box. Click on the "Analyze" button or press Enter. The tool will start evaluating the webpage's performance.
34. How to Use Google Page Speed After a few moments, Google Page Speed Insights will provide you with a detailed report. The report will include two tabs: one for mobile performance and another for desktop performance. Click on each tab to view the specific analysis for mobile and desktop devices.
35. How to Use Google Page Speed The report will display a Performance score on a scale from 0 to 100. A higher score indicates better performance.
36. How to Use Google Page Speed Then it also displays all the Core Web VItals and some other vitals too
37. OTHER METRICS BY GOOGLE PAGE SPEED Other than this it also shows these all metrics
38. FIRST CONTENTFUL PAINT FCP FCP indicates how long it takes for something visible to show up on the webpage. It could be text, images, or any other content
39. METRICS OTHER THAN CORE WEB VITALS To improve FCP, you can consider optimizing various aspects of your website. This may include Reducing server response time Optimizing code and scripts Minimizing render-blocking resources Optimizing image loading These optimizations help to ensure that the first piece of content appears as quickly as possible, enhancing user satisfaction. IMPROVING FCP
40. INTERACTION TO NEXT PAINT INP Interaction to Next Point" measures how quickly you can click a button, navigate to a different page, or perform an action after the initial content or feature has loaded. It's about the speed at which you can engage with the next step or interact with the next thing on the website.
41. TIME TO FIRST BYTE TTFB TTFB, or Time To First Byte, is a web vital that measures the time it takes for a browser to receive the first byte of data from a website's server after making a request.
42. METRICS OTHER THAN CORE WEB VITALS UNDERSTANDING TTFB AND ITS IMPORTANCE In simple terms, it represents the delay between a user clicking on a link or entering a URL and the moment when the website starts to load. TTFB is an important metric because it provides insight into the server's responsiveness and the initial loading speed of a webpage. A lower TTFB generally indicates faster loading times and a more responsive website. By focusing on improving TTFB, website owners can enhance the overall user experience, as a faster TTFB leads to quicker page rendering and a smoother browsing experience for visitors.
43. SPEED INDEX SI Speed Index web vital measures how fast the visible parts of a webpage appear to the user as it loads. It tells you how quickly you can see and interact with the main content of a webpage. A lower Speed Index value means that the webpage appears to load faster. This is important because users want to see the content as soon as possible without waiting for everything to load. By focusing on improving the Speed Index, website owners can enhance the user experience by making their webpages load faster and appear more quickly, leading to happier and more engaged users
44. GOOGLE PAGE SPEED
45. Visit the GTmetrix website: Go to https://gtmetrix.com/ in your web browser. Enter your website URL: In the provided text box on the GTmetrix homepage, enter the URL of the website you want to analyze. Start the analysis: Click on the "Test your site" or "Go" button to initiate the analysis. GTmetrix will then start analyzing your website's performance.
47. PERFORMANCE METRICS
48. WHAT IS STRUCTURE ? In simple terms, the "Structure" in GTmetrix refers to how the different parts of a webpage are organized and loaded when someone visits the website. It shows a visual representation of the webpage's components, including HTML, CSS, JavaScript files, images, and other resources. The Structure view helps you understand the order in which these components are loaded and how they contribute to the overall performance of the webpage. It gives you a clear picture of how the webpage is put together and how different elements interact with each other.
49. SI In simple terms, TBT (Total Blocking Time) is a web vital that measures the total duration of time when a webpage is unresponsive to user input. It quantifies the delay or "blocking" that occurs between a user's interaction (such as clicking a button or tapping on a link) and the webpage's response. TBT is an important metric because it reflects the level of interactivity and responsiveness of a website. A lower TBT value indicates a more responsive website where users experience minimal delays when interacting with the webpage. TOTAL BLOCKING TIME
50. WHAT ALL DID WE DISCUSS WHAT ARE WEB VITALS WHAT ARE CORE WEB VITALS IMPROVING THE CORE WEB VITALS AND THERE IMPORTANCE OTHER METRICS OTHER THAN LCP,CLS,FID TOOLS TO MEASURE WEB VITALS AND HOW TO USE THEM
51. I HOPE YOU HAD A GREAT TIME DURING THE SEMINAR