pioneered high-ROI display solutions for e-commerce brands since 2007 Happy customers with active campaigns—the most in the industry— and we’re still growing Customer loyalty: Our clients continue to work with us month after month 97%! 6,000+! AR 2013 ! | April! Real Time Bidding! We maximize ROI for our customers through active campaign optimization; Averaging 10x ROI 10x ROI! Valentino Volonghi! |
Complex to model a system on which you have limited visibility! ▶ Worldwide distributed nature of the problem! ▶ Huge variations in traffic due to DC/Internet failures and other side effects! There’s no chance you can do this in a batched data loop!
AWS Region Log into…! ▶ Kafka which funnels into…! ▶ Storm which computes a ton of stuff and fans the output to:! ▶ All Regions with DynamoDB which are used by all the Servers! ▶ Hbase which allows users to actually count and see the result! ▶ Tuning/Planning which allocates budgets and defines thresholds for price curves ! ▶ Monitoring system that notifies us of anything amiss! But everything is so new and experimental that we sGll run a tested emergency batch system next to everything
! ! ▶ Uniform API across the world! ▶ Flaky instance? Kill it!! ▶ Pre-Built AMIs deployed in seconds! ▶ Servers are as stateless as possible! Zangief approves!
mohab1
ykanoh
gogutan
moznion
shuta13
ymotongpoo
teamlab
rfdnxbro
yut0naga1_fa
shogo4131
makocchi
yu23ki14
aleyda
schroneko
maltzj
427marketing
erikaheidi
kastner
deanohume
jmmastey
garrettdimon
soudai
michielstock
szymonslowik
![24! www.AdRoll.com ! !! 1.877.7AdRoll! WE’RE HIRING! [email protected]](https://files.speakerdeck.com/presentations/cd7b44a0882401309d96123138132ff8/slide_23.jpg){kind=link}
