Design is Medicine

It's time to design products to capture life and physiologic signs invisibly… usually through non-invasive sensors that don't require a single drop of blood, but just whiffs and sniffs. And when it is visible, it must be designed to feel wonderful.

by Juhan Sonin

Transcript

1. Design is Medicine
   Life first. Health a distant second. ! ! Juhan Sonin juhan@goinvo.com, @jsonin Nov 2013
2. goinvo.com Design Studio MIT 2.009 Product Design
3. From Bloodletting to Bloodless
8. If we feel ok, we think we’re ok
9. Then health happens.
10. 1000 years ago
11. 100 years ago
12. Today
13. Birth Broken Arm Fever Back Pain Death Periodic Issues, Extreme Intervention
14. 1,000 years ago Amazing Progress Today
15. 1,000 years ago Same Feeling, Similar Understanding Today
21. and the Problem is... Increasingly complex systems • Tool and Methodology gap ! Decision makers are swamped with conflicting data • Our work is increasingly multi-dimensional (not a flat decision space) ! Artifacts driving decisions need to be coordinated, presented ! Minimal transparency into key health metrics
23. The Surveillance Invasion
28. Smart Sensors
33. Life first.
    Health a distant second.
34. Sensors throughout
36. Hair Follicles Urinalysis GI Tests Visual BP, Heart Rate Micro Facial Expressions Blood Flow Weight Biome Glucose
38. Non-invasive hyper-surveillance will eventually produce a majority of all personal “physiologic signs”. + =
39. It just happens. 39
40. It must be designed to feel... wonderful.
41. Think more about LIFE.
    ! Think less about “health” + “security”
42. My health and my family’s health is actively guarded.
43. $1, $100, $1000/month
44. … the funky side…
45. Focus on your dreams.
47. Scary? Sorta.
    ! But it’s coming.
48. Stage Zero Detection
49. Aging Cycle 20th century Diminishing Health, Gradual Deterioration
51. Aging Cycle iGeneration Sustained Good Health, Very Rapid Deterioration
52. Heart Disease Stroke Diabetes Parkinsons Alzheimer’s
53. NETRA
54. $100k
58. The nose and breath ! are windows into our health
62. From Policy
    to Pixel
    to Protein
63. ECONOMICS Planet Society Economy Finance
64. BIONOMICS
65. ! Get in the policy game.
67. Next up for designers and engineers:
    Determine the Top 100 health signals.
68. ! Get in the prediction game.
69. ! Start with the 30M uninsured.
72. Invisible detection...
    ! or when it is visible,
    it’s beautiful to engage with. MORAL OF THE STORY
73. Integrated into our Daily Life Increased Quality of Life Culture Jamming our Denial of Health (for good) + =
76. Design is Medicine
    Life first. Health a distant second. ! ! Juhan Sonin juhan@goinvo.com, @jsonin Nov 2013 Special thanks to:
 Harry Sleeper, Sarah Kaiser, Roger Zhu, Eric Benoit, Ben Salinas, Jon Follett, and Dirk Knemeyer
77. On indiegogo today healthaxioms.com