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4 Signs Your Business is Dying

4 Signs Your Business is Dying

My talk from BaconBiz 2014.

I've written about this more here: https://baremetrics.io/blog/signs-your-business-is-dying

https://baremetrics.io

Josh Pigford

May 30, 2014
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  1. 4 Signs Your
    Business is Dying
    & How to Revive It

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  2. Josh Pigford
    @Shpigford

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  3. baremetrics.io

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  4. Death / Revival
    How to spot it & what to do

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  5. Dying
    ARPU is < $20

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  6. Single-digit ARPU’s
    are a death sentence

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  7. Support work is a
    cancer to progress

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  8. 1000 @ $3/mo

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  9. 30 @ $100/mo

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  10. High ARPU means less
    support for more money

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  11. Little money
    !
    Little loyalty
    =

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  12. ARPU Comparison
    TrackThePack: $2

    PopSurvey/Temper: $30
    Baremetrics: $65

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  13. Revive
    Charge More

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  14. B2B & <$20
    Grossly undervaluing product

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  15. Won’t pay more? You
    aren’t solving a big
    enough pain

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  16. Dying
    Revenue ceiling is < $100

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  17. Good measuring stick
    for value

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  18. Can’t charge > $100?
    Not providing enough value

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  19. Low value means
    low loyalty & high churn

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  20. The more you can charge
    one person, the more you
    can charge the rest

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  21. Ceiling Comparison
    PopSurvey/Temper: $100
    Baremetrics: $700

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  22. Revive
    Provide more value

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  23. Dying
    Churn is over 25%

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  24. 1 out 4 customers bailing
    is not sustainable

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  25. Not an easy fix
    Fundamental issue of
    low value

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  26. Churn Comparison
    Temper: 25%
    Baremetrics: 9%

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  27. Revive
    Increase engagement

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  28. More engagement
    means it’s less
    disposable

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  29. Dying
    1 year and < $2000 MRR

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  30. Good indicator you
    aren’t solving a real
    problem

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  31. Not a time to suck it
    up and push through

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  32. Too many easier (and
    more profitable) pains
    to solve

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  33. Revive
    Lost cause

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  34. Change product
    offering, charge more
    or shut it down

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  35. So where’s the
    hope?

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  36. If you keep doing what
    you’re doing, you’ll keep
    getting what you’re getting

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  37. Throw as much as you
    can at the wall and see
    what sticks

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  38. Nothing sticks? Be
    honest with yourself
    and move on

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  39. Trudged away on
    PopSurvey & Temper
    for 3+ years

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  40. Baremetrics
    surpassed 3 years of
    work in < 5 months

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  41. Which would you work on?

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  42. Don’t waste your time
    on things that don’t
    make an impact

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  43. shpig.me/bizdying

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