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From the Last Frontier to the New Cosmopolitan: A History of Casino Public Relations in Las Vegas
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Dr. Strauss
July 09, 2012
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From the Last Frontier to the New Cosmopolitan : A History of Casino Public Relations in Las Vegas
Presentation given at the 2012 International Public Relations History Conference in Bournemouth, UK.
Dr. Strauss
July 09, 2012
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Transcript
From the Last Fron-er to the New
Cosmopolitan A History of Casino Public Rela5ons in Las Vegas Jessalynn Strauss, Ph.D. Xavier University
Public Rela-ons in the Casino Gaming Industry
Las Vegas: Building an Oasis in the Desert
Trends in Public Rela-ons
RQ1: How is public rela-ons prac-ced by Las Vegas
casinos? RQ2: How has this prac-ce changed over -me?
Method
What is Casino PR? 1. Personal Rela-onships
2. Business Rela-onships 3. Publica-ons 4. Media Rela-ons
How has Casino PR Changed?
1. From coopera-on to corpora-za-on Photo credit: vegaschatter.com
2. The need for differen-a-on
3. Use of public rela-ons agencies
4. Direct-‐to-‐consumer communica-on Technology
Limita-ons and Future Research
Thanks to UNLV Center for Gaming Studies
Ques-ons?