From the Last Frontier to the New Cosmopolitan : A History of Casino Public Relations in Las Vegas

Presentation given at the 2012 International Public Relations History Conference in Bournemouth, UK.

Transcript

1. From  the  Last   Fron-er  to  the     New  Cosmopolitan     A  History  of  Casino  Public   Rela5ons  in  Las  Vegas     Jessalynn  Strauss,  Ph.D.   Xavier  University  
2. Public  Rela-ons  in  the   Casino  Gaming  Industry  
3. Las  Vegas:   Building  an  Oasis   in  the  Desert  
4. Trends  in     Public  Rela-ons  
5. RQ1:  How  is  public  rela-ons  prac-ced   by  Las  Vegas  casinos?     RQ2:  How  has  this  prac-ce     changed  over  -me?  
6. Method  
7. What  is  Casino  PR?   1. Personal     Rela-onships   2. Business     Rela-onships   3. Publica-ons   4. Media  Rela-ons  
8. How  has  Casino     PR  Changed?  
9. 1.  From  coopera-on   to  corpora-za-on   Photo credit: vegaschatter.com
10. 2.  The  need  for  differen-a-on  
11. 3.  Use  of   public   rela-ons   agencies  
12. 4.  Direct-­‐to-­‐consumer  communica-on   Technology  
13. Limita-ons  and   Future  Research  
14. Thanks  to  UNLV  Center     for  Gaming  Studies  
15. Ques-ons?