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From the Last Frontier to the New Cosmopolitan : A History of Casino Public Relations in Las Vegas

Dr. Strauss
July 09, 2012
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From the Last Frontier to the New Cosmopolitan : A History of Casino Public Relations in Las Vegas

Presentation given at the 2012 International Public Relations History Conference in Bournemouth, UK.

Dr. Strauss

July 09, 2012
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Transcript

  1. From  the  Last   Fron-er  to  the     New

     Cosmopolitan     A  History  of  Casino  Public   Rela5ons  in  Las  Vegas     Jessalynn  Strauss,  Ph.D.   Xavier  University  
  2. RQ1:  How  is  public  rela-ons  prac-ced   by  Las  Vegas

     casinos?     RQ2:  How  has  this  prac-ce     changed  over  -me?  
  3. What  is  Casino  PR?   1. Personal     Rela-onships  

    2. Business     Rela-onships   3. Publica-ons   4. Media  Rela-ons