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Transcript

1. © Copyright iGenius Writing Blog Posts Contributing to the Knowledge Hub Alexander Penn Marketing / Senior Content Strategist talks
2. © Copyright iGenius Your voice talks
3. © Copyright iGenius talks Your specialized knowledge Your jobs are very speci fi c and, whether you realize it or not, give you lots of insights others might fi nd fascinating. Your exceptional performance The lockdown didn’t stop us from working tirelessly and launching a new product. Your unique experience We develop a type of product that nobody in the market is developing. Here’s why…
4. © Copyright iGenius How to make your voice heard talks
5. © Copyright iGenius talks The Knowledge Hub
6. © Copyright iGenius talks
7. © Copyright iGenius talks Healthy Readership 3100 Monthly Visitor s 91 Unique Daily User s 13 2 Minutes read dail y
8. © Copyright iGenius talks Get in the spotlight 36K Lifetime View s 31K Lifetime View s 15.3K Lifetime View s
9. © Copyright iGenius talks What’s in it for you? What’s in it for iGenius? Add to your CV Grow skills Exposure Thought Leadership Generat e Traf fi c Unique Content Credibility Work Culture
10. © Copyright iGenius Knowledge Hub guidelines Word count We suggest 700-1000 words, but this is fl exible. Audience The audience is people like you — developers, product designers, startuppers and/or innovation enthusiasts. Tone of voice Easy to read and conversational but authoritative. Don’t be overly academic, do be appropriately technical. talks
11. © Copyright iGenius “I’m not a good writer” You don’t have to be. Marketing will support yo u “I don’t have enough time ” Editorial calendar works around you, not the other way aroun d “My English isn’t good enough” Yes it is. In any case, Marketing will support you. Addressing doubts talks
12. © Copyright iGenius “I can’t think of a good idea ” Addressing doubts talks
13. © Copyright iGenius Thinking of a good idea talks
14. © Copyright iGenius Write what you want, not what you should.
15. © Copyright iGenius Stick to what you know — don’t be afraid to be speci fi c talks
16. © Copyright iGenius Take it slow — let ideas breath and grow naturally
17. © Copyright iGenius Individually, list a few work-related topics you know a lot about. Bragging rights talks Activity #1 (5 mins)
18. © Copyright iGenius Listicle E.g. Top [X] Trends in… Tutorial / How To E.g How To… Checklists E.g. What you need to [X] Personal Stories E.g. What I Learnt While Doing… Thought Piece E.g. Why I Think [X] is More Effective Than [Y] Infographics E.g. A Deep Dive into [X] Interview How to Write Amazing Blog Posts with Alexander Penn Post types
19. © Copyright iGenius 1. Pick a post typ e 2. Think of a post idea using one of the topics you wrote down before Brainstorm with yourself talks Activity #2 (5 mins) Listicle Tutorial / How To Checklists Personal Stories Thought Piece Infographics Interview More…?
20. © Copyright iGenius talks Listicle Tutorial / How To Checklists Personal Stories Thought Piece Infographics Interview More…? Share your ideas with others in your breakout rooms and see what they think. Brainstorm with others Activity #3 (10 mins)
21. © Copyright iGenius talks Show & Tell
22. © Copyright iGenius Writing that good idea talks
23. © Copyright iGenius There are no rules… talks
24. © Copyright iGenius There are no rules… …but some tips will help. talks
25. © Copyright iGenius talks Follow a classic structure to make sure your post runs logically. Keep the structure simple Image courtesy of neilpatel.co m
26. © Copyright iGenius talks People have a very low attention span. Make sure paragraphs are short and broken up with images or headings. Keep the text readable Image courtesy of projectblog o
27. © Copyright iGenius talks Make it more conversational than academic. This is for people, not examiners. Write a blog post, not an essay
28. © Copyright iGenius talks They help SEO and give your blog post credibility. Use plenty of links
29. © Copyright iGenius talks Think of your audience. What would they want to know? Make it interesting
30. © Copyright iGenius talks Structure Top Tips Follow a classic structure. Format Break up paragraphs with images and heading Links Use plenty of them to drive SEO and credibility Content Keep it conversational and audience-focused
31. © Copyright iGenius Making submission s talks
32. © Copyright iGenius talks Fill this form
33. © Copyright iGenius Then the magic begins… Knowledge Hub Con fl uence Page Marketing Review Form Working with you to re fi ne it. Flexible deadlines and checkpoint meetings (if needed) agreed. Submission & Subediting Writer submits post to Ideas @ iGenius publication on their personal Medium account. Marketing subedits, gets fi nal approval from writer then publishes on Medium + crystal Content Center Publishing & Promotion Marketing promote article on socials and #crystalgazette. We recommend writers to promote it on other more community-speci fi c channels like Reddit. talks
34. © Copyright iGenius This is your platform. talks
35. © Copyright iGenius This is your platform. Use it. talks
37. Thank you Alexander Pen n Senior Content Strategist