ones left behind will risk their future. But, if you have to evolve, how do you do it? TODAY TOMORROW Tomorrow’s data-driven world will generate ef fi ciencies that will put un-evolved advertisers out of the market. A CHOICE THAT WILL IMPACT YOUR FUTURE MEDIA AGENCY RESERVATION TVDRIVEN MEDIA-CENTRIC SILOED ORCHESTRATION DATADRIVEN IN-HOUSE CONSUMER-CENTRIC FULLFUNNEL
DATA STRATEGY DATA VISUALISATION OWN MEASUREMENT TOOL DMP DIRECT PARTNERTSHIP CREATIVE PRODUCTION BUYING ACTIVITY MID-TERM STRATEGY BESPOKE TECH TECH STACK STRATEGY THIRD PARTY DATA THIRD PARTY TECH STANDARDISED BEST PRACTICE HANDS ON KEYBOARDS DSP PARTNERTSHIP AUDIENCE SEGMENTATION ADOPS & TRAFFICKING THE TRACTION HAS BEGUN CAMPAIGN EXECUTION DATA LAKE The new model of digital advertising is the alternative to the one media agencies are pursuing and the process of in-housing is taking the lead.
and think and act based on consumer understating MULTI-MOMENT CONSUMER CENTRIC WE BRIDGE YOUR FUTURE When the Media Agency is the company decision-maker for everything. When Brands start to own some of the ad technologies (e.g. DMP or DSP and Search) EMERGING NASCENT When Brands start putting together advertising data and company data. CONNECTED The evolution of digital advertising has four natural steps. Jumping directly to the last step is easy with the right technologies and commitment. Myntelligence is the bridge-builder that assists you with technology and knowledge, allowing you to become autonomous while avoiding mistakes. DATA CENTRIC TECH CENTRIC DATA CENTRIC TECH CENTRIC MEDIA CENTRIC
the in-housing of all the digital marketing applications and processes along the sales funnel, in a fully automated fashion. By adopting Adding, clients cut management and tech costs and make themselves fl exible in managing digital investments, reaching a sensible competitive advantage. ADDING, THE PLATFORM OF PLATFORMS
connects all the dots, empowering brands to reach the maximum possible ef fi ciency of their marketing spend. DATA MANAGEMENT AD OPERATIONS ORCHESTRATION CHANNEL CONTENT ACTIVATION PLATFORM MEDIA ANALYTICS CROSS CHANNEL ANALYTICS AUDIENCE RATING SOCIAL LISTENING ATTRIBUTION WEB ANALYTICS AUDIENCE DISPLAY VIDEO SEARCH SOCIAL AD SERVER DCO WORKFLOW MGMT CMS PERSONALIZATION CDP DATA LAKE ADVERTISING EMAIL SMS PUSH NOTIFICATION WEB OPTIMIZATION JOURNEY BUILDER MARKETING AUTOMATION DISPLAY VIDEO SEARCH SOCIAL MAIL WEBSITE MOBILE ORCHESTRATING ALL DIGITAL CHANNELS BRAND SAFETY DMP DATA SUPPLIERS NATIVE RADIO DIGITAL OUT OF HOME ADDRESSABLE TV NATIVE DDOOH ADDRESSABLE TV PROGRAMMATIC RADIO
in real-time, generating recommendations to optimise campaign KPI. Integration Layer Plug-and-play integration layers with best-of-breed activation platforms offer the best choice and fl exibility to reach your consumers Insight Layer A uni fi ed view into the full funnel. The power of a single tracking system that generates useful insights to drive higher ROAS Campaign Layer One platform for a full lifecycle campaign experience: plan, forecast, activate and manage multi-channel/platform campaign from a single UI. THE FULL STACK
& INSIGHT AUDIENCE RESPONSE ANALYSIS OPTIMIZATION PLANNING CAMPAIGN CREATOR AUDIENCE BUILDER CAMPAIGN INSIGHT RECOMMENDATION ENGINE MISSING Myntelligence's vision is to enable the circular marketing engine for its clients. A data-driven engine enables Brands to utilise their own campaign data to change and shape the product design. Every campaign is a rich data mine for the company to optimise not just the media spend but all aspects of its product and services. CAMPAIGN EXECUTION MISSING SAVE DRAFT CLOSE VISION: THE CIRCULAR MARKETING ENGINE
2nd and 3rd party audiences. Monitor audience performance and set the best audience for your campaign, activating the best cluster on any platform of choice. Forthcoming: you will soon start discovery your consumer from social listening and clone your instant audience across all ad-tech. AUDIENCE PLANNING
save time by fi nding all information you need already available in the platform (pricing, forecasts, etc.) and collaborate with your colleagues, sharing comments and seeking fi nal media plan approvals. Forthcoming: After ingesting your past media plans, the platform's Machine Learning algorithm will produce a predictive plan with a forecast of performance by each channel! MEDIA PLANNING
in seconds. Adding allows you to manage each channel from one single interface with no need to open any other ad- tech platform. Everything is done here at the deepest level of each platform. Forthcoming: Adding's AI will automatically con fi gure your campaign, and you will no longer need to spend time setting up your campaign. CAMPAIGN SETTINGS
human errors! Traf fi cking your campaign has never been so easy. Your media plan is automatically set for ad server con fi guration with all the necessary parameters needed to launch your campaign! Forthcoming: A set of alerts will allow you to stay informed about how your campaign performs across all media and channels. TRAFFIC & AD OPS
fl ight campaign. Our engine is continually ingesting campaign data in real-time and calculates the best next action to apply to your strategy. Forthcoming: The new "What If" feature will be able to predict how your desired changes will impact the campaign's KPIs. No more guessing blindly. OPTIMIZATION
campaigns. Adding's Insights Dashboards let you easily check goals, progress, and performance on each channel without spending hours collecting and normalising campaign results from scattered sources. Forthcoming: Soon we will release a custom insight dash board that will allow you to create your own data visualisation for a unique experience. REPORTING & INSIGHT
management Technical Support • Myntelligence will provide full technical support both on-site and H24 if required. • Our technical team is available for any platform con fi guration requirements DATA STRATEGY IMPLEMENTATION ADTECH STRATEGY PREDICTIVE MEDIA PLANNING CAMPAIGN EXECUTION FULL CAMPAIGN MANAGEMENT MEDIA STRATEGY MEDIA ECOSYSTEM ASSESSMENT Execution Team (operating team) • Myntelligence team will support online campaign management in coordination with client digital marketing divisions; Value Factory • Advertising Spend Allocation Strategy • Platform Optimisation Strategy • Ad Tech Strategy • Data Strategy
DATA SCIENTIST PROGRAMMATIC SPECIALISTS BIDDABLE SPECIALISTS BIDDABLE SPECIALISTS Myntelligence supports clients with a highly skilled campaign management service desk that provides extensive campaign setup and execution while achieving marketing goals. JR. CLIENT ASSOCIATE CLIENT ASSOCIATE CLIENT PARTNER JR. CLIENT ASSOCIATE CLIENT ASSOCIATE CLIENT PARTNER The Execution Team is the single point of contact for the client and is responsible for the campaign strategy and execution. It includes both management roles (Client Partners) as well as platform specialist (Biddable Specialists). EXECUTION - THE TEAM CLIENT JR. CLIENT ASSOCIATE Execution is supported by the Academy with a set of services(Service Desk) such as Technical Account and Platform Support as well as data scientists. Academy Execution
Data Scientists Biddable Specialists Programmatic Specialists Technical Account Managers TOP SKILLED TEAM Strategic Planning Audience Strategy SEM Social Programmatic Traf fi cking Analytics and Insight TEAM SKILLS Our Execution Team has pro fi ciency certi fi cations from industry-leading digital marketing platforms: • DV360, Search, Social and Google Marketing Program Certi fi ed • Facebook Blueprint Certi fi ed • Adobe Marketing & Oracle Bluekai Certi fi ed
experience in terms of knowledge transfer. Through the Academy, our clients have access to: • Recruiting and talent hiring • Advanced digital media training courses • Adding Certi fi cation • Technical Account Management • Media Consulting Services ACADEMY
The company's design process is important; equally important is to have clients' contribute to our product development. For this reason, Myntelligence organises Client Evolution Meetings in which key customers in fl uence how Adding is takes shape. EVOLUTION
E M Y E X E C U T I O N EVOLUTION S T R AT E G Y Assess Operate Transfer Our AIOT methodology (Assess, Implement. Operate & Transfer) is the alternative to BOT (Build, Operate & Transfer). It achieves the same in-housing objective with the added bene fi t of an off-the-shelf and scalable technology layer that enables brands to become autonomous and improve ROAS without the need to develop something custom. A S S E S S M E N T Implement TECHNOLOGY COMPETENCE COMPETENCE COMPETENCE COMPETENCE
APR 19 MAY 19 JUN 19 JUL 19 AUG 19 SEP 19 OCT 19 NOV 19 200€ 150€ 100€ 50€ 1250 2500 3750 5000 MAR 18 APR 18 MAJ 18 JUN 18 JUL 18 AUG 18 SEP 18 OCT 18 NOV 18 DEC 18 JAN 19 FEB 19 MAR 19 APR 19 MAY 19 JUN 19 JUL 19 AUG 19 180€ 135€ 90€ 45€ 150 300 450 600 MAR 18 APR 18 MAJ 18 JUN 18 JUL 18 AUG 18 SEP 18 OCT 18 NOV 18 DEC 18 JAN 19 FEB 19 MAR 19 APR 19 MAY 19 JUN 19 JUL 19 AUG 19 75€ 50€ 25€ 10€ - We manage over 20 large clients in over 30 countries. - All our customers use Adding to manage the entire digital budget without exclusion. - Without exception, we have always been a game-changer, producing extraordinary ef fi ciency gains. - Here are a few examples of how, once Adding was introduced, the customer increased the volume of transactions with a consequent decrease in cost per transaction. HOW EFFICIENT? Daily Conversions CPA Daily Leads CPL Daily Conversions CPA
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