Digital_Marketing_Executive_Interview_Scorecard.pdf

Transcript

1. Digital Marketing Executive Interview Scorecard Candidate Name: _____________________ Date: _____________________ Interviewer: _____________________ 1. Strategic Thinking & Campaign Planning (20 points) Criteria Excellent Good Fair Poor Score Strategic approach 5 4 3 1-2 Set & meet objectives 5 4 3 1-2 Campaign ownership 5 4 3 1-2 2. Sales Funnel, Copywriting, Email (20 points) Criteria Excellent Good Fair Poor Score Funnel design 5 4 3 1-2 Copywriting 5 4 3 1-2 Email marketing 5 4 3 1-2 3. Paid Ads & Media Buying (20 points) Criteria Excellent Good Fair Poor Score Facebook Ads 5 4 3 1-2 Google Ads 5 4 3 1-2 Analytics tracking 5 4 3 1-2 4. Technical Tools & Marketing Stack (20 points) Criteria Excellent Good Fair Poor Score CRM, LMS, Zapier 5 4 3 1-2 WordPress / SEO 5 4 3 1-2 GTM, CAPI, Data Layer 5 4 3 1-2 5. Communication, Collaboration & Fit (20 points) Criteria Excellent Good Fair Poor Score Communication 5 4 3 1-2
2. Digital Marketing Executive Interview Scorecard Team collaboration 5 4 3 1-2 Growth mindset 5 4 3 1-2 Final Evaluation Summary Strategic Thinking & Planning: / 20 Sales Funnel & Copywriting: / 20 Paid Ads & Analytics: / 20 Technical Tools & Stack: / 20 Communication & Fit: / 20 Total Score: / 100 Hiring Recommendation: [ ] Strong Hire (90-100) [ ] Hire (75-89) [ ] Consider with Conditions (60-74) [ ] Not Recommended (<60) Notes & Comments: