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mov Inc._Company Overview Document

Avatar for 株式会社mov 株式会社mov
November 06, 2025
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mov Inc._Company Overview Document

Avatar for 株式会社mov

株式会社mov

November 06, 2025
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  1. © 2025 mov inc. All Rights Reserved. Overview 2 mov

    Inc. Company name Makoto Watanabe CEO September 1, 2015 Established Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo Headquarters JPY 2.78 billion (including capital reserve) Capital 141 (as of Oct. 2025) Employees July Fiscal Year End Company Profile
  2. © 2025 mov inc. All Rights Reserved. Management Company Profile

    Seasoned consultant with experience serving major manufacturers and retail chains. Applies market-in methodology gained from U.S. entrepreneurship to systematize field insights, achieving operational and financial improvements for diverse clients. CEO Makoto Watanabe Built diverse retail and international business expertise at a major Fukuoka-based condiment manufacturer, where he served as Store Manager of the flagship brand shop and West Japan Area Manager. In 2015, successfully established and operated the company's U.S. subsidiary, gaining valuable cross-border business experience. Brought this expertise to mov Inc. in 2018. COO Korechika Kikuchi Passed the Certified Public Accountant examination while studying at Waseda University. Joined Deloitte Tohmatsu LLC's Transaction Services division, where he engaged in IPO support, financial audits, and M&A-related financial advisory services for multiple companies. Subsequently joined Cygames, Inc., serving as Manager in the Corporate Division and Auditor of a subsidiary company, handling corporate planning functions including M&A, CVC investments, business plan formulation, and budget management. Joined mov Inc. in December 2021. Appointed Executive Officer and CFO in August 2023. Appointed Director and CFO in August 2025. CFO Suguru Moromizato Built extensive technology expertise at NTT DATA through system development and consulting projects. Co-founded a startup that was selected for the prestigious KDDI ∞ LABO 2nd batch, where he served as CTO leading service launch and technical development. Brought this entrepreneurial and technical leadership experience to mov Inc. in 2021. CTO Hisashi Oyabu At GENOVA Inc., served as General Manager of the Web Consulting Division, overseeing business operations and launching new ventures. Joined Lancers Inc., where he held multiple leadership roles including General Manager of the Digital Marketing Support Division, Head of a joint venture with SEGA Corporation, and Board Member of a subsidiary company, driving several new business initiatives. Subsequently led business operations at two SaaS startups, and most recently served as Head of New Business Development at Repro Inc. Joined mov Inc. as Executive Officer in September 2023. Executive Officer Makoto Akashi
  3. © 2025 mov inc. All Rights Reserved. Our Mission 4

    Maximize Japan's Potential Japan's tourism, products, and cultural content hold remarkable global potential waiting to be discovered. Our mission is to unlock these possibilities and share them with the world. mov energizes the Japanese market, elevates Japanese content internationally, and empowers Japanese businesses to grow—building a vibrant Japan that flourishes together with global partners. 〜 Discover Japan's True Potential 〜
  4. © 2025 mov inc. All Rights Reserved. International Tourism Market

    Opportunities 5 Business Overview Japan aims to welcome 60 million people international visitors by 2030 Expected economic impact: ¥15 trillion (US $100 billion) ¥ trillion 2030 Gov't Target: Inbound Spending 15 million people 2030 Foreign Visitors Target 60 (US $100 billion)
  5. © 2025 mov inc. All Rights Reserved. 6 Business Portfolio

    AI-powered SaaS platform for stores Providing "kutikomi com", a centralized review management platform for multi-location businesses 01 Consulting & Advertising for Inbound Tourism Providing specialized consulting and advertising services focused on inbound tourism 02 Media Operating "Honichi Lab", Japan's largest B2B inbound news media, providing market data and the latest industry information 03
  6. © 2025 mov inc. All Rights Reserved. 7 AI-powered SaaS

    platform for stores Centralized Platform Management Centralized management of customer reviews across Google Maps, Dianping, Tripadvisor and 28 other platforms to enhance customer acquisition and business improvement. 31 Platforms Unified Our AI-powered SaaS platform analyzes customer reviews to extract business strengths, weaknesses, and areas for improvement. Enables data-driven enhancement with multilingual review analysis. Services
  7. © 2025 mov inc. All Rights Reserved. 8 Consulting &

    Advertising for Inbound Tourism Strategy Planning • Inbound market analysis • Target country selection • KPI setting Content Creation • Multilingual content • Image & video production • Local market optimization Advertising Operations • International SNS ads • Search advertising • Influencer collaborations Performance Analysis • AI-powered data analysis • ROI measurement • Improvement proposals 03 Services 04 01 02
  8. © 2025 mov inc. All Rights Reserved. 9 Media Honichi

    Lab - Japan's Largest B2B Inbound Tourism News Site Honichi Lab is established as an essential information source viewed by virtually all stakeholders in the inbound tourism industry. It provides comprehensive coverage of market data, news, and feature articles for inbound business. Latest News Market Data Insights Services