Business of App Development: What's the secret?

Slides from Tobiah Marks' presentation about the "secret" of app development.

Summery:
There is no “secret”.

How do you lose weight? Everybody already knows, eat right and exercise. Yet it's a billion dollar industry.

Same with app development. How do you make a number one app? You know the answer. You have to experiment with new ideas, test with real people, iterate, communicate with your audience, and out maneuver your competition.

Contact info:
Twitter: @TobiahMarks
Email: Tobiah.Marks@Microsoft.com
Blog: http://www.TobiahMarks.com
Podcast: “Be Indie Now” http://www.BeIndieNow.com

Transcript

6. The secret of app development is….
7. Eat right and exercise
8. Best time in history to start a company
14. *Your mileage may vary
15. *Your mileage may vary
16. Your mileage may vary. will
18. Best Practices
22. *Most likely?
28. Don’t expect instant success!
39. Rank #1
42. Source: “Good to Great” by Jim Collins
43. The secret of app development is….
44. Experiment and Iterate
45. Apps are a service, Not a product.
47. Signup for AppBuilder http://aka.ms/startbuilding Check Out MVA http://aka.ms/signup4mva Check Out DreamSpark http://aka.ms/dreamsparksignup BizSpark AppBuilder For Startups For Everyone Free access to full-featured software development tools, technical/product support, MSDN subscriptions, $150 per month Windows Azure credit and marketing visibility opportunities. DreamSpark For Students Free access to full-featured software design and development tools including Visual Studio Professional, SQL server and more. Free instruction and resources with exclusive access to future developer events and rewards program with cool prizes. MVA For Everyone Microsoft Virtual Academy provides free online and on- demand technical training for developers, students and IT professionals. Learn at your own pace and get access to 100+ courses. Check Out BizSpark http://aka.ms/bizsparksignup Developer Resources: www.TobiahMarks.com/Resources